Health 2.0: Past, Present and FutureMatthew HoltCo-founder, Health 2.0 & Founder/Author, The Health Care BlogandDoug GoldsteineFuturist & CEO, iConnecto

What are they going to talk about?*Matthew on Health 2.0DefinitionsExamplesMedical careDoug on Wellness 2.0ExergamingCondition managementBreakout groups

Definitions

Examples

Medical care

Exergaming

Condition management

Source: Globescan/BBC/Reuters 2006

What the hell is Web 2.0?

eThis, That & The other vs. Web 2.0WWW, born 1994-5publishing, searching, readingContent ManagementSyndicatedSubscribedInternally createdIntegrated from data sources“Webmaster” regulatedInstitutional publishing standardsPrescribed brandingDominant letters -- e, later iWeb 2.0, nee. 2005-7uploading, sharing, collaborating, searchingSocial networksBlogsWikisForums, Groups, DiscussionsVideo/content sharingMicro-Blogging (Tweet, Tweet)Sharing ToolsCommunity policingPosting guidelinesDominant lettersr, z, x, 2.0Periods, but no vowels allowedAdapted/stolen from Gale Wilson-Steele, CareSeek; Jane Sarasohn-Kahn

Syndicated

Subscribed

Internally created

Integrated from data sources

Institutional publishing standards

Prescribed branding

Blogs

Wikis

Forums, Groups, Discussions

Video/content sharing

Micro-Blogging (Tweet, Tweet)

Community policing

Posting guidelines

r, z, x, 2.0

Periods, but no vowels allowed

What?isAre you still wondering?

“...Social software and lightweight tools that promote collaboration between... stakeholders” - Matthew Holt and Jane Sarasohn-Kahn“... all the constituents focus on health value…improving safety, efficiency and quality of healthcare” - Scott Shreeve"health 2.0 is participatory healthcare... we the patients can be effective partners in healthcare.” - Ted Eytan

What is “Health 2.0”Matthew Holt’s best guess at the constituent partsPersonalized search that finds the right answer for the long tailBetter data integration and presentationCommunities that capture the accumulated knowledge of patients and caregiversIntelligent tools for content delivery and transactionsAnd just maybe…. Patients (really!) in charge of their own care?

Personalized search that finds the right answer for the long tail

Better data integration and presentation

Communities that capture the accumulated knowledge of patients and caregivers

Intelligent tools for content delivery and transactions

Health 2.0: User-Generated HealthcareContentSocial NetworksSearchToolsTransactionData

SEARCH: Gets deeper and more personalized

COMMUNITIES:Providing support, answering questions, aggregating data & tracking outcomes

Search & Online Communities+

Emergence of Consumer-Focused Tools Personalized Analytical Supporting Decisions Enabling Transactions

TOOLS:Unlocking databases with new interfaces and analytics

Unplatforms

User-generated health careUsers connect to providersPartnerships to reform deliveryData drives decisions and discoveryA Continuum of Health 2.0?