Health 2.0 Talk at CaBIG

1,207 views
1,172 views

Published on

Matthew Holt's slides from his talk at the CaBIG annual conference Sept 12, 2010

Published in: Health & Medicine
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,207
On SlideShare
0
From Embeds
0
Number of Embeds
109
Actions
Shares
0
Downloads
20
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Health 2.0 Talk at CaBIG

  1. 1. Health 2.0, the Universe & Everything Matthew Holt Co-founder, Health 2.0 & Founder/Author, The Health Care Blog
  2. 2. Source: Globescan/BBC/Reuters 2006
  3. 3. What’s he going to talk about?* Web 2.0 Health 2.0—The Present • Search, Communities & Tools Health 2.0—What’s Next *A relatively good faith effort will be made to stick to this agenda but no • Data utility layers & unplatforms guarantees will be given that I’ll actually stick to it, especially if I can find a marketing guru in the Health Care audience who can make me as famous or as rich as the guy who lives 4 doors The Universe, Everything down from me and started YouTube
  4. 4. What the hell is Web 2.0?
  5. 5. Web 2.0 Ecosystem
  6. 6. Services, not packaged software
  7. 7. Data sources that get richer as more people use them
  8. 8. Trusting users as co-developers
  9. 9. Harnessing collective intelligence
  10. 10. The Long Tail Picture by Hay Kranen
  11. 11. Leveraging the long tail through customer self-service
  12. 12. Software above the level of a single device
  13. 13. Lightweight user interfaces
  14. 14. Easy Development Platforms
  15. 15. What is ?
  16. 16. Americans’ on the Internet for Health Pew: Percentage of Internet Users and Adults Who Have Looked Online for Information About a Specific Disease or Medical Problem, 2002-2008 Source: Social Life of Health Information, Pew 19 Internet & American Life Project, June 2009;
  17. 17. ―...Social software and lightweight tools that promote collaboration between... stakeholders‖ - Matthew Holt and Jane Sarasohn-Kahn ―... all the constituents focus on health value…improving safety, efficiency and quality of healthcare‖ - Scott Shreeve "health 2.0 is participatory healthcare... we the patients can be effective partners in healthcare.‖ - Ted Eytan
  18. 18. What is “Health 2.0” Matthew Holt’s best guess at the constituent parts • Personalized search that looks into the long tail, and cares about the user experience • Communities that capture the accumulated knowledge of patients and caregivers – and explain it to the world • Intelligent tools for content delivery -- and transactions • Better integration of data with content And not just a maybe…. Technologies fusing as patients increasingly guide their own care
  19. 19. Health 2.0: User-Generated Healthcare Content Social Networks Search Tools Transaction Data
  20. 20. SEARCH: Gets deeper and more personalized • Presentation • Deep Search • Real Time • Answers
  21. 21. SEARCH: Presentation
  22. 22. SEARCH: Deep Search
  23. 23. SEARCH: RealTime
  24. 24. SEARCH: Answers. one example is Matching, Rating & Recommendation Doctors Hospitals, Procedures Clinical Trials
  25. 25. COMMUNITIES: Providing support, answering questions, aggregating data & tracking outcomes
  26. 26. Search & Online Communities +
  27. 27. TOOLS: Unlocking databases with new interfaces and analytics
  28. 28. Emergence of Consumer-Focused Tools 1. Personalized 2. Analytical 3. Supporting Decisions 4. Enabling Transactions
  29. 29. A Continuum of Health 2.0? User-generated Users connect to Partnerships to Data drives health care providers reform delivery decisions and discovery
  30. 30. Health 2.0: What’s coming next? • Integration of the three constituent parts (search, communities, tools—all mash up) • The data utility layer allows easy inclusion of same data between different services (liquidity)  (You may have heard of HealthVault, Google Health) • Greater diversity in data types • The emergence of new “unplatforms”
  31. 31. On top of the data utility layer
  32. 32. Unplatforms • For Applications • Over Channels • Intermingling of Applications • Integration of Data
  33. 33. Unplatforms for applications
  34. 34. Unplatforms over channels
  35. 35. Intermingling of applications sharing Unplatforms
  36. 36. Integration of data across Unplatforms
  37. 37. A Continuum of Health 2.0? User-generated Users connect to Partnerships to Data drives health care providers reform delivery decisions and discovery
  38. 38. Health 2.0: User-Generated Healthcare Content Social Search Networks Data Utility Layer Tools Transaction Data

×