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SMC upickem sponsorship

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  • 1. Cost to Deploy Sponsorship $5000.000 ($1250 per cluster) Promotion cost:  $80.00 Labor, Email blast, PDF and  Twitter  posts.Pros: fits in demographics , low entry point and high general public exposure. 5 month campaign.Con: Shot gun approach ,  will need to promote it in a hurry via email, pdfs .Metric to be used :   Amount of SMC Customers to register, will need to cross reference via  TDF.  Each client valued at  $5.00 will need 1160 customers to break even.  Goal would be  1250 for an ROI of  25%  ($1,170)Promotional value :  Increased exposure of SMC in general  with over 60,000 ky3 viewers and 15 to 20k additional Missouri residents.  Will also provide water cooler conversation  for sales personal and clients. 
  • 2. Key Market Trends Online Contesting has quickly become one of the most popular and effective forms of online advertising due to the direct response and lead- generating attributes. 70% of consumers say they are influenced by contests and sweepstakes! 81% of consumers have made a purchase due to a contest or Sources: Jupiter Research 2009; IMI International– Consumer Insight Update; Advertising.com sweepstakes! 89% of consumers prefer participating with online contests and sweepstakes!
  • 3. Benefits Branding of Southern Materials in two highly visible media outlets… KY3.com and KSPR.com! Direct interaction of your brand with local consumers Long-form online video showcasing your business, products and services Lead-generating ability E-mail data base capture Online couponing New traffic directed to your website
  • 4. Pro Football Challenge Pro Football Challenge  Runs early September through early February  Players pick winning teams of all NFL games each week  Players guess scores of Monday night games as weekly tie-breakers Demographics  Pro football is also America’s most watched sport, and viewership is growing year-over-year: last year’s Superbowl was the most watched Superbowl ever, and the 2nd-most-watched T.V. program in U.S. history (after the MASH series finale aired in 1983) (Nielson Media Research)  Pro Football is America’s favorite sport – more than twice as popular as the 2nd most popular baseball (Harris Polls 2008)  Folks who consider themselves “avid fans” spend 32 hours a week watching games and tracking statistics (Harris Polls 2006)
  • 5. E-Mail/Text Blasts Enter the Pro Football challenge on KY3.com and KSPR.com. Sponsored by Wendy’s The contest will be announced and launched with an e-mail and text blast to the 60K+ people in the KY3, Inc. contest data base. E-Blasts are a great way to get contests jumpstarted quickly E-mails could contain a sponsored offer/coupon from Southern Materials
  • 6. Online Promotion The contest will be promoted by:  A link to your contest page from the KY3.com and KSPR.com contest pages  A fixed-position graphic KY3.com, KSPR.com, linking to your contest page
  • 7. Campaign RecapExclusive Sponsorship of KY3, Inc. Pro Football UPICKEM Contest  Pro Football Challenge  Contest Prizes to be determined Promotion  Branding on Contest pages  Fixed-position contest graphic on KY3.com, KSPR.com  Run-of-site promotional banners on all KY3, Inc. sites, including the KY3 iPhone app  E-mail/Text Blast at start of each contest, as well as weekly update e-mails  On-air promotions on KY3 and KSPR with voice and logo branding  Mobile Banner across KY3 and KSPR mobile appsTotal ValueSouthern Material’s Online Investment:  $5,000  $1,000 per month; September – January