Mc2012 scott klososky presentation

Trends,
Technology
and the
Technology
Infused Leader

“If
you
don’t
like
change,
you
are
going
to
hate
extinction.”

-‐-‐-‐
Ross
Shaffer

Monday, August 20, 12

We are in a technology explosion

It is pervading nearly
every facet of our lives

and speeding up...


“A rock pile ceases to be a rock pile the moment a
single person contemplates it, bearing within them
the image of a cathedral.”
Antoine De Saint-Exupery


Intellectual growth comes from
the combination of:
Curiosity, Investigation, and
Experimentation...


PC’s liberated computing power to the
masses

The Internet provided a delivery system
and information storage platform

Social Technologies connect people and
organizations in completely new ways


Dead Leaders Walking

I am already successful so don’t need
to learn about new technologies

Technology is not so critical that
I need to learn about it personally
Besides, whatever I don’t already
know, I can just outsource

Model for Organizational Prosperity
High
Beam
Leadership

+
Adap0ve
Culture Beam
High
ership

Ad lt
+ Lead

ap ur
Cu
0v e
Digital
Marke0ng

e
Tech
L ear
ead
+
Two
Y
Long
Term

Marke0ng
Digital
Plumbing
Organiza0onal

Digital
+ Prosperity
BI
and
Big
Data
In Bu
+ te sin
llig e
2
Year
Tech
Lead en ss
ce Digital g
Pl umbin
Winning


Uncertainty vs. Ambiguity
Uncertainty is when you have defined the variable, but
are unsure of its value. Like rolling a dice - you know it
will come up to be one of six numbers. Ambiguity is
when you are not even certain of the variables...
In an economic world of ambiguity, adaptability is at a
premium - in order to have market leading adaptability,
you must have market leading digital plumbing.


High Beam Leadership
5to10 YEAR VIEW
High VQ (Vision Intelligence)
Trend Analysis
Willing to experiment
Predictive analysis

Low Beam Leadership
12 MONTH VIEW
Focus on monthly results
Execution focused
Ignorance of trends
Avoid change
No future investments


Digital Plumbing - Defined
A foundation of hardware, software, and networks, connected in
order to capture, flow, store, and analyze data to support the
mission of an organization.


Technology and Connection

eCommerce
Connected Organizations Web 1.0

Social Tech
Connected People Web 2.0

Pervasive
Computing Connected Devices Web 3.0

Augmented
Thinking Connected Intelligences Web 4.0


Technology and Connection

eCommerce The Internet of Organizations
Connected Organizations Web 1.0

Social Tech
Connected People
The Internet of Individuals Web 2.0

Pervasive
Computing The Internet Devices
Connected of Things Web 3.0

Augmented
Thinking Connected Intelligences
The Internet of Intelligences Web 4.0


One to One Digital Marketing
Marketing is now heavily electronic, personal,
and measurable

!!
Tr
Wp
Me
So
Mo
Traffic
Measurements
Social Properties
Web Technology
Mobile Apps


! Marketing is now heavily electronic, personal,
and measurable

Wp !!
Web Properties

Tr
Me
So
Mo
Traffic
Measurements
Mobile Apps
Social Technology


! !
and measurable

Wp ! So
Social Technology
Web Properties

Tr
Me
Mo
Traffic
Measurements
Mobile Apps


! !
and measurable

Wp So
! Social Technology
Web Properties

Tr
Me
Traffic
!
Measurements

Mo
Mobile Apps

! !
and measurable

Wp So
! Social Technology
Web Properties

Me
!
Measurements

!
Mo Tr
Mobile Apps Traffic

! !
and measurable

Wp So
Social Technology
Web Properties

!
! !
Me
Mo Measurements Tr
Mobile Apps Traffic

Web 2.0 Big Picture

Humanity Organizations
Dramatic changes in:
People are increasingly
hungry to connect to each
Outcomes How they communicate
How they sell
other broadly and in real time How work gets done

Social Technologies
Social Relevance
Social Media
Social Social Networking Vocabulary
Social Business
Social Recruiting
SocialCRM

Mobile Cloud
Connections 24/7 Foundations Infrastructure that
Instant problem resolution supports the ability to
Instant access to info provide Web based apps


Frictionless Communication


Frictionless Communication

The ability to communicate with one person, or
millions with the press of a button - anywhere in
the world, and for free - is game changing...
It has brought us Citizen Journalism and the
Organizational Voice


Organizational Voice Channels

Blogging - Perfect for delivering opinions, deeper
levels of information, no more than once a day




Twitter - Best for streams of information, links,
multiple posts in one day and time sensitive information





Facebook - Works wellconstituents, multiple daily
creating conversations with
with consumer products,
posts, and now campaigns and ecommerce





Facebook - Works wellconstituents, multiple daily
creating conversations with
with consumer products,
posts, and now campaigns and ecommerce

Podcasts - Includes audio & video and is perfect
for daily or weekly reports where subscribers want to
passively view or listen

Social Net “Working”

The ability to use social tools to build and nurture
your human network is a powerful new capability.
Sadly, most people are wasting this opportunity...


The Recommendation Economy

Organizations now live and die by their Net
Promoter Scores. This paradigm states there is
only one question that really matters...


Online Reputation Management



Personal Reputation



Personal Reputation

Institutional Reputation



Personal Reputation

Institutional Reputation

Product Reputation



Personal Reputation
The
Speed
Institutional Reputation of
Trust
Product Reputation


A New Customer Profile

Search savvy - from any device
Motivated by online recommendations
Will use social tools to rate or review
services and products - positively or
negatively
Want to do business with organizations
that support the world
Are quite impatient with poor performance
Are fine providing information that
improves commercial relationships


Customer Intelligence


Customer Intelligence

1. The company with the best customer
data has the edge in marketing
2. Organizations must build trust based or
value based relationships
3. It is now possible to harvest public
information on customers through social
profiles
4. It is now possible to monitor customer
conversations and look for buying signals

The Outboard Brain

It stores small bits of information that we
traditionally used to memorize

It is the first place that most people go to
solve the many problems each day

It now provides access to a huge base of
knowledge provided on the Internet


Tablets and Handhelds


Tablets and Handhelds

Reorganizes what we can do with
our brainpower by eliminating
certain tasks
Increases our productivity
through availability and speed to
connections and information
Allows us to learn faster - to
digest large amounts of
information in new ways

BYOD/CYOD - Your Policy?


BYOD/CYOD - Your Policy?

Will it make users happy?

Will it increase productivity?

Will it save money?

Can it save desktop support hours?

Can security be controlled?


Business Intelligence/Big Data


Business Intelligence/Big Data

The Power of the Data Driven Organization
Data is now part of the lifeblood of an organization. It can give
you visibility you have never had, to make better decisions than
you have ever made...


It’s All About Visibility


It’s All About Visibility

Business Intelligence Changes Awareness
Until we accept that we know very little, we will not seek to
know that which we cannot see today...


If we have data, let’s look at data. If all
we have is opinions, let’s go with mine
Jim Barksdale

A Technology Arms Race


A Technology Arms Race

Consistently applying valuable technology
concepts earlier wins market share

Everyone will have the same tools so
adding creative uses is key

New technology concepts can completely
change the battlefield = winners & losers


Discuss with
your group how
well you are
doing - or not
doing - with using
data as a
weapon...


Your
Organization

Strong
Digital
Plumbing


Your
Organization

Weak
Digital
Plumbing


A Foundation of Enablement

Speeds the flow of information

Enables analytical visibility

Tightens customer relationships

Lowers operating costs

Modern Digital Plumbing Architecture



The Operation of the Organization

Business Intelligence Layer

Application Layer

Database Layer

Hardware Layer

Communications Layer


The Operation of the Organization

Business Intelligence Layer

u d
Application Layer

C l oDatabase Layer

Hardware Layer

Communications Layer

Do a search to learn who won the
polka dot jersey in the 2005 Tour
de France.

Then list every single piece of
hardware and software that went
into that search in order...

The DIKW Chain


Information Time Horizons

The Present
(Real Time)

The Future
(Predictive)

The Past
(Forensic)


Data collected on a car in 1990
There was no data collected because there was not a
computer on board...

Data collected on cars today
The modern vehicles today have On Star, onboard GPS, engine
computers, tracking devices like MyRate by Progressive, and
even black boxes like airplanes. That data can be accessed from
outside the vehicle whether you understand this - or not...


The Consequences of Small Data


The Consequences of Small Data

Lack of visibility into trends & analytics
leads to poor decisions

Poor decisions lowers profitability,
which robs resources to grow
Competitors with better BI take
market share

Thought Exercise


Thought Exercise

List all the data a school could capture on students
in order to improve education. Then imagine the
analytics that could be created and used to
personalize learning for each student.


One to One Learning


Drastic grade changes - more than 2 grades in a semester
Class size impact - student level and overall class performance
Male vs. Female teacher impact on students grade
Annual grade patterns - looking for patterns by student
Attendance patterns - looking for patterns by student
Single parent vs. dual - looking for patterns by student
Latchkey kids and their performance against peers
Clubs joined by student vs. grades
Sports participation by students and grade impacts
One to One Learning
Class Length and the impact on grades - by student
Bus usage vs. drop off - looking for patterns by student
Teacher ratings by parents and students
Grades against course types by student
Student purchases at cafeteria & correlation to performance
Homework volume vs. grades
State testing grades vs. class grades in same subject
Learning styles vs. courses and teachers


Data Driven Organization

Gathers a much larger database of
information than their competitors

Constantly searches for new
analytics, trends, anomalies

Uses the understood data to make better
decisions, or provide more value


Crowd Dynamics
Crowdsourcing landscape Beta v2
Erupting
SERVICE MARKETPLACES
CONTENT

PREDICTION MARKETS

Marketplaces
IDEA
COMPETITION MANAGEMENT
KNOWLEDGE SHARING EQUITY
CROWDFUNDING MARKETS

INNOVATION
PRIZES
INNOVATION
Media and content MARKETS Platforms
CROWD
PLATFORMS
MICROTASKS
CROWDFUNDING
DATA

CROWD VENTURES CROWDSOURCING
CROWD
Non-proﬁt PROCESS

Crowd services Content and product markets
CITIZEN
ENGAGEMENT CROWD DESIGN

LABOR POOLS CONTRIBUTION
CONTENT MARKETS
MANAGED
CROWDS SCIENCE

Excerpted from For deﬁnitions, analysis, free book chapters, Note: examples only, see website for full list of crowdsourcing services

Getting Results From Crowds and other crowdsourcing resources go to:
by Ross Dawson and Steve Bynghall www.resultsfromcrowds.com


Crowd Dynamics Erupting

Crowdsourcing
The Wisdom of
Crowds
Crowd Funding
Crowdvertising
Crowdsolving
Crowd Accelerated
Innovation


Crowd Dynamics
Crowdsourcing landscape Beta v2
Erupting
SERVICE MARKETPLACES
CONTENT

PREDICTION MARKETS

Crowdsourcing Marketplaces

COMPETITION
IDEA
MANAGEMENT
KNOWLEDGE SHARING EQUITY
CROWDFUNDING MARKETS

The Wisdom of
Media and content
INNOVATION
PRIZES
INNOVATION
MARKETS Platforms

Crowds MICROTASKS
CROWD
PLATFORMS

CROWDFUNDING
DATA

Crowd Funding
CROWD VENTURES CROWDSOURCING
CROWD

Crowdvertising Crowd services
CITIZEN
Non-proﬁt

Content and product markets
PROCESS

ENGAGEMENT CROWD DESIGN

Crowdsolving
LABOR POOLS

MANAGED
CONTRIBUTION
CONTENT MARKETS

CROWDS SCIENCE

Crowd Accelerated
Excerpted from For deﬁnitions, analysis, free book chapters, Note: examples only, see website for full list of crowdsourcing services

Innovation
Getting Results From Crowds
www.resultsfromcrowds.com
by Ross Dawson and Steve Bynghall
and other crowdsourcing resources go to:


Discuss at your
tables the
possible ways to
use crowd
dynamics to get
work done
cheaper, faster &
better.


Organizational Culture
can be defined as an
entity’s system of
shared values, beliefs,
philosophies, behavioral
norms, assumptions
and folklore.


Creating Fertile Ground


Creating Fertile Ground

Involve People Early – Can you really be surprised that
people will not accept change they do not feel invested in
because it is dictated to them before they are sold on it?

Nurture a Culture that Accepts Rapid Change -
People do not actually hate change, they dislike the feeling of
destabilization from change they do not understand, or that
comes at a speed that is disorienting

Leadership Support – People are heavily influenced by
what a leaders does, and what they support. It is tough to win
with social tools if it is always built from the bottom up

Sell the Outcomes – Change is easier when people are
clear on the positive outcomes and they clearly see the benefits
to them personally - or the organization


What steps
should you be
taking in order to
better create a
culture that
adapts with
velocity to the
use of new tools?


Acceptance of technology
starvation is tantamount to
leadership treason....


To get a copy of this
presentation, give me
a business card.


Mc2012 scott klososky presentation

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Mc2012 scott klososky presentation