Cost to Deploy Sponsorship $5000.000 ($1250 per cluster) Promotion cost: $80.00 Labor, Email blast, PDF and Twitter posts.Pros: fits in demographics , low entry point and high general public exposure. 5 month campaign.Con: Shot gun approach , will need to promote it in a hurry via email, pdfs .Metric to be used : Amount of SMC Customers to register, will need to cross reference via TDF. Each client valued at $5.00 will need 1160 customers to break even. Goal would be 1250 for an ROI of 25% ($1,170)Promotional value : Increased exposure of SMC in general with over 60,000 ky3 viewers and 15 to 20k additional Missouri residents. Will also provide water cooler conversation for sales personal and clients.
Key Market Trends Online Contesting has quickly become one of the most popular and effective forms of online advertising due to the direct response and lead- generating attributes. 70% of consumers say they are influenced by contests and sweepstakes! 81% of consumers have made a purchase due to a contest or Sources: Jupiter Research 2009; IMI International– Consumer Insight Update; Advertising.com sweepstakes! 89% of consumers prefer participating with online contests and sweepstakes!
Benefits Branding of Southern Materials in two highly visible media outlets… KY3.com and KSPR.com! Direct interaction of your brand with local consumers Long-form online video showcasing your business, products and services Lead-generating ability E-mail data base capture Online couponing New traffic directed to your website
Pro Football Challenge Pro Football Challenge Runs early September through early February Players pick winning teams of all NFL games each week Players guess scores of Monday night games as weekly tie-breakers Demographics Pro football is also America’s most watched sport, and viewership is growing year-over-year: last year’s Superbowl was the most watched Superbowl ever, and the 2nd-most-watched T.V. program in U.S. history (after the MASH series finale aired in 1983) (Nielson Media Research) Pro Football is America’s favorite sport – more than twice as popular as the 2nd most popular baseball (Harris Polls 2008) Folks who consider themselves “avid fans” spend 32 hours a week watching games and tracking statistics (Harris Polls 2006)
E-Mail/Text Blasts Enter the Pro Football challenge on KY3.com and KSPR.com. Sponsored by Wendy’s The contest will be announced and launched with an e-mail and text blast to the 60K+ people in the KY3, Inc. contest data base. E-Blasts are a great way to get contests jumpstarted quickly E-mails could contain a sponsored offer/coupon from Southern Materials
Online Promotion The contest will be promoted by: A link to your contest page from the KY3.com and KSPR.com contest pages A fixed-position graphic KY3.com, KSPR.com, linking to your contest page
Campaign RecapExclusive Sponsorship of KY3, Inc. Pro Football UPICKEM Contest Pro Football Challenge Contest Prizes to be determined Promotion Branding on Contest pages Fixed-position contest graphic on KY3.com, KSPR.com Run-of-site promotional banners on all KY3, Inc. sites, including the KY3 iPhone app E-mail/Text Blast at start of each contest, as well as weekly update e-mails On-air promotions on KY3 and KSPR with voice and logo branding Mobile Banner across KY3 and KSPR mobile appsTotal ValueSouthern Material’s Online Investment: $5,000 $1,000 per month; September – January