This document outlines a fundraising plan for Spells Writing Lab involving multi-channel donations, corporate giving, direct mail campaigns, and engaging large Philadelphia-based donors. It discusses analyzing current donor lists, estimating donation amounts and costs, and calculating potential profits from direct mail. The plan also involves reaching out to local corporations for grants, re-engaging past donors, and applying for an EITC grant. The overall goal is to raise $100,000 for Spells Writing Lab through these various fundraising strategies and channels over the next few years.

1. Spells Writing Lab Fundraising
Development
Jaclyn Smith, Eric Bellet, Matthew
Herman, Christian Roberts, Marc St.
Gourdin, Marko Durica

2. Deliverable
$100,000

3. Pre-view
•Multi-Channel Donations
•Corporate Giving
•Philadelphia Area Large Donors

4. Direct Mail
• Analyzing the database
– Housefile List: 178
– Prospect List: 253+?
– List Size: 431+?
• Donations
– Housefile List: $108
– Prospect List: $25

5. Doing the Math
• Probability
– Housefile List: 8%
– Prospect List: 0.75%
• Costs
– Non-Profit Pricing: $0.11
– Permit Imprint Indicia: $0.09
– Per Letter: $0.20

6. Net Profit
• Gross-Cost
– $1585.35 - $68.2 = $1517.15
• Seasonal Approach
– $1517.15 x 4 = $6068.6
• Multi-Letter Approach
– $1517.15 x 6 = $9102.9

7. • Initial Search:
– Seek Out Points of Contact
– Create Efficient Letter Template
– Goals of Letter:
• Leverage Spells Accomplishments &
Capabilities
• Express Financial Needs
• Use of Donations
Corporate Giving → Corporate Grants

8. • Pivot to Grants
• Philadelphia-area Corporations that provide
Grants for:
– Education
– Youth Advancement
– General Operation Funding
Major Gifts

9. Grants
• Amerisource Bergen
• Comcast Spectacor
• Lincoln Financial Group
• Sunoco
• Campbell Soup Company
• US Airways
• Wells Fargo
• M&T Bank Corporation

10. Large Philadelphia-based Donors
• 4 primary targets identified
• Targets selected based on their ability to:
– Connect with Spells mission
– Improve Spells based on past fundraising history
– Unique benefits to Spells participants

11. Philadelphia Phillies
• Participation in education-focused charities
– Ryan Howard’s “Stand Up for Literacy”
• Superintendent of Philadelphia Public
Schools made special appearance.

12. Philadelphia Eagles
“EYP takes its services directly to kids at their
schools and in their neighborhoods.”

13. Drexel University
• Existing relationship
• “Adopt” high schools
• Growth of Spells

14. Re-engaging Donors
• Personalized & Generic letters
– Jen Weiner & Buz Teacher
• In-person meeting
• Invite them to an even
• Stay connected

15. Past Donors
• Rekindle the relationship with past donors to the
organization
• Use the letters to show sense of urgency
• Use the letters to show past achievements and
future desires with the donations.

16. EITC
4 STEPS:
• Electronic Application Through DCED
• Find Donors and Businesses
• Generic Letter
• Incorproate EITC “Donate Now” Link on Spells
Webpage

17. FUTURE!!!
21st Century Solutions Grant - NBC Universal Foundation and NBC Philadelphia
WE NEED:
• Operating Budget of More Than $300,000
WE HAVE:
• Everything Else!!!
Approximate Time To Reach: 5 years!

18. Questions ?!