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Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
Top 10 ways to use LinkedIn for prospecting
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Top 10 ways to use LinkedIn for prospecting

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  • So why are we hear? To dive into how Linked In can help you grow your business. Linked in has been around for years but Social Selling is just starting to take off. So if you not convinced that you need to be caring about social selling here are a few facts you should consider.
  • At the end of the day the goal is leverage Linked In and the other social channels to acquire more customers and retain the ones you have because you will be seen as a thought leader
  • At the end of the day it is all about engagement, not this kind but this kind. At sourcelink the major source of visitors to our web site is linked in. That is due in part to our marketing department but also all of our client facing team members, sales AM’s, executive leadership all have a social presence and position us as thought leaders. This engages our prospects and customers and sets us apart from the pack.
  • Today going to offer TOP 10 things you need to be doing on Linked In.
  • In 1997 fast company Tom Peters wrote about the importance of your personal brand. Today it is imperative that you take control of your brand and put the best foot forward. It starts with photo. Don’t use photos like this or one you were at the bar and your fiends are cropped out. High quality cameras are everywhere. Take a pic, edit it and post it. Also put keywords that sell who you are and position you at the thought leader you are in your respective industry. Remember you only have one first impression.
  • In 1997 fast company Tom Peters wrote about the importance of your personal brand. Today it is imperative that you take control of your brand and put the best foot forward. It starts with photo. Don’t use photos like this or one you were at the bar and your fiends are cropped out. High quality cameras are everywhere. Take a pic, edit it and post it. Also put keywords that sell who you are and position you at the thought leader you are in your respective industry. Remember you only have one first impression.
  • Social selling extends beyond you. Your company needs to have a strong presence and any client facing team member should too. At SourceLink all of our senior leadership, sales, service and marketing have active social networks writing and sharing content across the different verticals we work in and the industry in general.
  • So this is the standard Linked In Into box. Do not ever use it! With technology we have all gotten lazy. Pause, think about why you want to connect and your reason for reaching. Give them a reason to network with you. Show the value you will deliver in having you as a connection. Content, service, product etc.
  • Linked in starts at the 2nd degree. Leverage your network, ask for introductions. In fact LinkedIn makes it very easy with an “introductions” Feature.
  • These techniques to not reside solely on Linked in. Explore and expand your social networking to other platforms too!
  • LI groups are an excellent way to need to prospects in verticals you are trying to penetrate. Starting conversations, sharing your insights, and making new connections.
  • Recommendations are key to profile visibility as they show instant credibility! Endorsements, which were introduced last fall are “lazy mans” version of a recommendation but also have some impact on your social presence and help keep you top of mind. Just make sure you reciprocate. I scratch your back you scratch mine!
  • Recommendations are key to profile visibility as they show instant credibility! Endorsements, which were introduced last fall are “lazy mans” version of a recommendation but also have some impact on your social presence and help keep you top of mind. Just make sure you reciprocate. I scratch your back you scratch mine!
  • Over the past few weeks LI has rolled out a few new updates. One of them is tagging!Tagging has several effective uses – including individuals and companies of relevance in your post to encourage continued dialogue. Also enhance your content strategy by tagging companies, colleagues or thought leaders that may have contributed to your post. This is also has great impact on event marketing or speaking engagements you may have.
  • Sharing is a great way to “share” thought leadership with your network and groups. It allows you the opportunity to stay in front of your network and become a “leader”.
  • Transcript

    • 1. +Social SellingUsing LinkedIntoGrow your Business
    • 2. 2We are a multichannel, data-driven, direct marketing servicescompany. Illuminated Marketing is our unique method ofcombining data, design and delivery. Its where science andimagination collide, resulting in the solution. The product is a one-stop, full-service answer to your marketing needs.We Are…
    • 3. 3End to end capabilities forcustomer-focused marketersStrategyCreativeDataSourcingDB MGTCampaignAnalyticsDelivery
    • 4. 4• Over 175 million members in 200 countries.• A new member joins approximately everysecond.• On average, Americans spend 2.7 hourssocializing on their mobile devices.• That’s over twice the amount of time they spendeating and 1/3 of the amount of time they spendsleeping!Source: Mobile Marketing Statistics 2013; Danyl Bosomworth
    • 5. 5CUSTOMERSAt the end of the day the goal is leverage Linked In and the othersocial channels to acquire more customers and retain the onesyou have because you will be seen as a thought leader
    • 6. 6At the end of the day it is allabout engagement, not thiskind but this kind.A major source of visitors to our website is LinkedInYour client facing team members,sales AM’s, executive leadership allshould have a social presence andposition your company as thoughtleaders. This engages our prospectsand customers and sets us apart fromthe pack.
    • 7. 7TOP 10 things you need to be doing on Linked In.
    • 8. 8
    • 9. 9Your BrandIn 1997, Fast Company authorTom Peters wrote about theimportance of your personalbrand. Today it is imperativethat you take control of yourbrand and put the best footforward.
    • 10. 10Your Brand• It starts with photo.• Don’t use photos from you atthe bar and your friends arecropped out.• High quality cameras areeverywhere. Take a pic, edit itand post it.• Put keywords that sell who youare and position you at thethought leader you are in yourrespective industry.• Remember you only have onefirst impression.
    • 11. 11
    • 12. 12Team Effort• Social selling extends beyondyou.• Your company needs to have astrong presence and any clientfacing team member should too.• Senior leadership, sales, serviceand marketing should be activewriting and sharing contentacross different verticals
    • 13. 13
    • 14. 14Proper IntroductionSo this is the standard LinkedIn Intro box.Do not ever use it!• Pause, think about why you wantto connect and your reason forreaching.• Give them a reason to networkwith you.• Show the value you will deliver inhaving you as aconnection, whether Content, aservice, product etc.
    • 15. 15
    • 16. 16Leverage Your NetworkLinked in starts at the 2nd degree!• Leverage your network• Ask for introductions.• LinkedIn makes it veryeasy with an“introductions” feature.
    • 17. 17
    • 18. 18Cross PlatformThese techniques do not reside solely on Linkedin. Explore and expand your social networking toother platforms too!
    • 19. 19
    • 20. 20GroupsGroups are an excellent way toprospect in verticals you aretrying to penetrate.• Start and monitorconversations• Sharing your insights in groupdiscussions• Make new connections
    • 21. 21
    • 22. 22Recommendations & EndorsementsRecommendations are key toprofile visibility as they showinstant credibility!• Request recommendationsfrom current and formercolleagues• Recommend a businessassociate, they mightreciprocate
    • 23. 23Recommendations & EndorsementsEndorsements, which wereintroduced last fall are “lazyman’s” version of arecommendation• Have some impact on yoursocial presence• Help keep you top of mind.• Just make sure youreciprocate. I scratch yourback you scratch mine!
    • 24. 24
    • 25. 25New Tagging FeatureTagging has several effective uses• Mention individuals and companies of relevance in your post to encouragecontinued dialogue.• Enhance your content strategy by tagging companies, colleagues or thoughtleaders that may have contributed to your post.• Also has great impact on event marketing or speaking engagements
    • 26. 26
    • 27. 27SharingSharing is a great way to “share”thought leadership with yournetwork and groups.It allows you the opportunity to stayin front of your network andbecome a “leader”.
    • 28. 28
    • 29. 29Have FUN!
    • 30. +Thank YouCraig Blake508-838-5086cblake@sourcelink.com@craigblake craigblake

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