Your SlideShare is downloading. ×
Content and Authorship @ New School of SEO Sydney - May 2012
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Content and Authorship @ New School of SEO Sydney - May 2012

441
views

Published on

My presentation from the "New School of SEO" event held at the E-Web Marketing offices 30-05-2012. …

My presentation from the "New School of SEO" event held at the E-Web Marketing offices 30-05-2012.

Covers content best practices, authorship demonstrations as well as how to setup the authorship markup with a Google+ account.

Published in: Education, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
441
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Content and Authorship30-05-2012 | @MatthewForzan
  • 2. Benefits of Quality Content• SEO• Adds Freshness• Adds Relevance• Authoritative• Improved engagement• Increased traffic• Link-magnet• Social-spread
  • 3. Content Types
  • 4. Content Structure• Headings & Sub-Headings• Author Info• Time/Date Stamp• Text Formatting• Media Elements• Relative Links (Internal and External)• Easy Navigation
  • 5. Ongoing Discussion
  • 6. Ongoing Discussion• Allow for comments to be added to your content• Allow for users to interact socially with your page via social media
  • 7. Social Media Discussion
  • 8. Content Strategy: Hire a Writer
  • 9. Content Strategy: Outsource It!
  • 10. Content Strategy: Utilise Your Team!
  • 11. Page Strategy: Be a Resource! VS
  • 12. Authorship
  • 13. Authorship• NOTE* Google+ Required!• Connecting authors to their content• Connect readers to authors• Potential solution to the ol’ “duplicate content” issue
  • 14. Benefits• Stand out from the crowd• Increase CTR (click-through-rate) and therefore traffic• What increases CTRs? – Credibility – Relevancy – Trust – Placement – Authorship
  • 15. Implementation – Part 1 Your Website
  • 16. Implementation – Part 1• Add some code to your website• Link to your Google+ account• Add rel=“author” on the link to your Google+ account
  • 17. Code<ahref="https://plus.google.com/100444082801433837344"rel="author">Matthew</a>Replace red text with your G+ ID and my namewith your name!
  • 18. Implementation – Part 2 Your Google+ Account
  • 19. Create the relationship
  • 20. Let it Cook! (~2weeks)
  • 21. Summary• Create and share great content• Own content with authorship markup• Gain the trust of readers• Become an authority in your industry• Win!
  • 22. Questions?