Cisco Video Overview Customer Facing

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    Company Vision is Changing the way we Work, Live, Play, and Learn Of all of the key technology trends, Mobility, Virtualization, etc. Video is the most disruptive yet. Video impacts all of our segments-Consumer, Enterprise, SP

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    Cisco Video Overview Customer Facing - Presentation Transcript

    1. Video Changes Everything Guido Jouret VP, Chief Technology Officer Emerging Technologies Group T
    2. Total Video Strategy Vision / Strategy / Execution Strategy Vision Execution T Differentiator Play to Win Platform + Solutions optimized to simplify creation, sharing & use of video Value Proposition “ In Person” Experiences Breakthrough communication, collaboration and entertainment Video Systems End-to-End Provider of products, services, & ecosystem Revenue / Share
    3. Agenda Vision Strategy Execution “In Person” Experiences Play to Win Platform + Solutions Existing Business: Current Trajectory and Accelerators Collaboration Areas Between Enterprise, SP, Consumer Additional Opportunities To Increase Share, Momentum, and Pull-through Accelerate Better Together Big Bets T
    4. Vision “ In Person” Experiences M
    5. Video Changes… Everything M Communication and Collaboration Interactive High- Definition Social Networking On-Demand 3D Entertainment Education Healthcare
    6. IP Traffic Will Quintuple from 2006 to 2011… Source: Cisco Global IP Traffic Forecast, 2007 37% CAGR 2006-2011 Business Internet Business IP WAN Consumer Internet Consumer IPTV/CATV 1 Exabyte = 1,000,000,000,000,000,000 Bytes M
    7. …Fueled by Video
      • 1995: Web Overtakes Gopher, FTP
      • 2000: Peer-to-peer Overtakes Web
      • 2013: Video Content Overtakes Peer-to-Peer
      • 2025: Video Communication Overtakes Video Content
      Source: Cisco Global IP Traffic Forecast, 2007 1995–2000 2000–2013 2013–2025 1993–1995 2025+ M Gopher, FTP WWW P2P Video Content Video Communication Dominant Traffic Type
    8. The Internet Needs to Evolve 1985–1995 1995–2005 2005+ Technology Shift Business Value Social Value Technology Platform LANs Digital Automation Efficiency Internet Web 1.0 Transactions Personalization Web 2.0 Collaboration Participation ??? M Medianet
    9. To Become Medianet © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Future Now M Internet Becomes Universal Broadcast Medium Real-time Traffic Dominates Internet “Video Enabled” New Experiences Medianet
    10. Strategy Play to Win T
    11. Today’s Reality Complexity Interactivity Capacity
      • n-display problem
      • Too many formats
      • Delivering new experiences
      • Hard to find and share video
      • Video is real-time, interactive and bursty
      • Increased customer expectations
      • Video storage
      • Bandwidth
      Experience
      • Fragmented solutions
      • Hard to use
      • User is control-plane
      T
    12. Need: Platform + Solutions
      • Solutions
      • Accelerate platform adoption
      • Create new end user experiences
      • Generate new revenue opportunities
      Medianet
      • MediaNet: Network as the Platform
      • Enables and accelerates new video experiences
      • Creates compelling end-to-end benefits
      • Creates viable ecosystem
      Ecosystem T + +
    13. Our Strategy and Differentiation Pain Point Video Strategy/ Enabler Differentiates Perform ‘Video Processing’ and embrace the ‘IP for video’ (H264 SVC) Video Enable the Network Evolve routers and switches to support Medianet architecture Virtualize Content Device + Network integration
      • Vertically integrated solutions
      • Proprietary formats
      • Over-the-Top Providers
      • Content Aggregators
      • Storage Providers
      • Over-the-Top Providers
      • Network Commoditization
      Interactivity Capacity Complexity Experience In person experiences Simplicity and usability
      • Point solutions
      • Complex integration
      T
    14. Many Video Markets… Over $50 Billion by 2013 Sources: MRG, Infonetics, Wainhouse, Frost & Sullivan, IDC, IMC, ABI Research, Instat, Cisco Estimates TAM $B Consumer SP Business Set Top Box Video Surveillance IPTV and Video Infrastructure TelePresence and Video Communication Desktop Video and Digital Signage Content Storage and Services Video Enabled Home M 0 2 4 6 8 10 12 14 3–5x Pull Through
    15. Execution Big Bets T
    16. Re-invent Communication and Collaboration
        • Silo’d Offerings
        • Impersonal Experience
        • Difficult to Record, Find, & Share
        • Limited Scalability: Few-to-Few
        • Enable Any-to-Any Communication & Collaboration
        • Video-Enable UC, WebEx
        • Public TelePresence
        • Enterprise TV
        • Recording
        • Multimedia Search
      Issues Opportunities M Medianet Smartphone Desktop Video Web Collaboration
    17. Re-invent Communication & Collaboration Video-enabled Solutions Now Future Experience $500M opportunity over 5 Years (at 18% share by 2013) M HD + Web UC HD PC Video Comms TelePresence Holodeck Videophone PC TelePresence 3D Haptics Mobile Mobile HD HD + Web UC HD 3D Media Processing Any-to-Any
    18. Medianet
        • Today’s Internet Won’t Cope
        • Video Solutions Require Common Infrastructure Services
        • Point Solution Providers Can’t Solve this Problem
        • Endpoint-Aware
        • Media-Aware
        • Network Optimizes User Experience
        • Multicast, Media Control Plane, Call-Admission Control, Security, All Built-In
      Issues Opportunities *Nemertes Research: The Internet Singularity Delayed, 2007 T 60-70% Shortage in Capacity in Core Internet Infrastructure by 2010*
    19. Medianet Next-generation Routers, Switches, Middleware Medianet Increase Revenue Enable Video Solutions Improve User Experience Increase Share Medianet Router Medianet Switch Medianet Gateway Medianet Services T $1.2B opportunity over 5 Years (+4% CAGR)
    20. Create Compelling Opportunity to Renovate Installed Base *Cisco estimate T New Video Solutions $130B+ Cisco Routing and Switching Installed Base* Accelerate Churn Increase Market Share
    21. Video Strategy New Existing Product Existing New Markets Accelerate (New Growth) Medianet (Upgrades) Phys. Security TelePresence New Video Markets Exchange Next Gen Switches and Routers Reinvent Communication Collaboration Foundation + ATs Digital Media Big Bets (New Business)
    22. Current Emerging Technologies Cisco TelePresence Virtual Business Meetings Physical Security Video Surveillance, Access Control, Communication and Interoperability Digital Media Systems Digital Signage and Desktop Video
    23. Cisco TelePresence Complete Solutions Cisco Product Solution Services
      • Planning and design
      • Operate services
      Network
      • Business to Business
      Software
      • Scheduling
      • Automated call launch
      • Video concierge
      High Definition Video Switch
      • Multi-point
      Endpoints
      • Group and executive
    24. TelePresence Public TelePresence CTS-3000, CTS-1000, CTS-Manager Broadened Product Suite Inter-Company TelePresence Multipoint TelePresence
      • Multiplying the use case through inter-company TelePresence: exponential deals
      • Product Suite: Larger rooms, smaller rooms, more new features
      • As simple as a phone call, completely secure, multiple methods for customer needs
      Scale and Growth
    25. Cisco TelePresence – Multi-Experience Business to Business Bangalore San Jose Business Meeting Kiosk Company Meeting
    26. Cisco Digital Media Systems
      • Today: Desktop Video and Digital Signage
      • Near term: Enterprise TV channel streaming and business video integration with Cisco TelePresence, video surveillance, unified communications, etc.
      • Long term: Additional applications, user generated video, mobile devices
      Video Collaboration Training and Corporate Events Integrated Video Playback Playback External Content Advertising and Safety Business Applications and Usage
    27. Cisco Digital Media System: Digital Signage and Desktop Video
      • Comprehensive : One solution for desktop video and digital signage
      • Scalable : To many thousands of users and signs
      • Centralized : Web-based content management
      • Integrated : With underlying network for optimal content delivery
      Comprehensive Solution for Creation, Management, and Access of Compelling Digital Media
    28. Cisco Physical Security
      • Today: Separate networks, Digital CCTV, Access, VCR to DVR
      • Near Term: Hybrid to IP Video, DVRs to NVRs, Common IP Network Infrastructure Convergence
      • Long Term: Sensor integration, Application Middleware, Intelligent Point of Sale, Networked Border Security Services
      New Services Hybrid and IP Video Surveillance and Monitoring Network/Application Convergence Open APIs, Integrated Security Mgr VS on ISR, HD Video, Access Control Applications and Platforms To do Business Process
    29. Cisco Physical Security: Digital Video for Security
      • Technology advances make digital video a reality
        • Networking growth
        • Storage costs declining
        • Improved CMOS/CCD resolutions
        • Video compression technologies
      • Newly enabled technologies
        • Facial recognition
        • Video analytics
          • Object classifications
          • License plate recognition
    30. Enhancing the Network and Video Experience TRANSCODE ENCRYPT STREAM AD INSERTION ENHANCE QOS TRANSRATE PROTECT TRANSLATE MULTICAST COMPRESS INTELLIGENT VIDEO NETWORK NETWORK AS THE PLATFORM
    31.  
    32. H264 SVC transmission: Network optimizations Full resolution Multiple layers Many displays Multiple streams Upstream Congestion Management TB
    33. Video-enable the network
      • Many streams = 1 session
      • Metadata as video control plane
      • Intserv for QOS and bandwidth reservation
      Active speaker on line 1 Active speaker on line 2 Transcript: “Thanks for a great meeting”
      • Impact
      • Routers and video gateways enabled to optimize video transmission and playback
      • Metadata enables application-level experience optimization and search
      TB
    34. Content Virtualization
      • Global namespace
      • Content migrates to optimize playback
      • P2P + CDN delivery mechanisms for streaming & prepositioning
      • Metadata stored with video content (automatic indexing for search)
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