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Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
Schema for Heavyweights   SEER SearchChurch Nov 2013
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Schema for Heavyweights SEER SearchChurch Nov 2013

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Schema.org and semantic SEO strategy for big sites. I presented this as SEER's SearchChurch event in Nov 2013, where all proceeds went to charity.

Schema.org and semantic SEO strategy for big sites. I presented this as SEER's SearchChurch event in Nov 2013, where all proceeds went to charity.

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  • 1. Schema.org and Semantic Strategy for Heavyweights Matthew J. Brown - @MatthewJBrown SEER SearchChurch – Nov 2013
  • 2. Matthew J. Brown Head of Special Projects Mozlandia! Twitter: @MatthewJBrown Slideshare: MatthewBrownPDX http://www.portlandground.com/archives/2003/05/steel_bridge_an.php
  • 3. Source: http://multiplayerblog.mtv.com/wp-content/uploads/2008/12/mike-tyson-1985.jpg The good news: The rich get richer (in snippets)
  • 4. Markup allows enterprise sites to buy ‘beachfront property’
  • 5. Almost 75% of the Top 100 sites in Alexa contain structured data markup Over the Top 1 Million sites in Alexa, that drops to 20% Adoption is rising, and is top-heavy: bit.ly/HQraE9
  • 6. Schema.org, Twitter Cards, Authorship, Open Graph (all of these and more covered by @ipullrank here: bit.ly/11cwNBU)
  • 7. Open Graph Tags https://developers.facebook.com/docs/opengraph/
  • 8. Keep a lookout for new Open Graph actions: bit.ly/Zxop33
  • 9. Twitter Cards: https://dev.twitter.com/docs/cards
  • 10. Keep a lookout for new channels using data markup (Pinterest’s Rich Pins: bit.ly/12oiJoe)
  • 11. “If your site has very few pages, or very few pages with marked-up structured data, it may not be picked up by the rich snippets system.” Schema.org Step 1: RTFM! (bit.ly/1aFaoV2)
  • 12. Step 2: Prioritize bit.ly/xWKwcU
  • 13. Step 3: Keep track of changes to this WMT page: http://bit.ly/105kY02
  • 14. Step 4: Troubleshoot if snippets take too longhttp://bit.ly/P6pF4n
  • 15. Step 5 The rich snippets Hail Mary: http://bit.ly/yZ8vkb
  • 16. Update your Training
  • 17. Source: SEOSkeptic Deeper Dive on Hummingbird from Aaron Bradley (http://bit.ly/1aLpw0a) and AJ Kohn (http://bit.ly/1cXragb)
  • 18. http://conceptnet5.media.mit.edu/
  • 19. http://conceptnet5.media.mit.edu/
  • 20. Read Bill’s patent write-up here: bit.ly/1esMZYV
  • 21. Now for some bad news
  • 22. You are not Mike Tyson
  • 23. Google is the champ of semantic search
  • 24. They’re taking more beachfront property
  • 25. Way more
  • 26. Displacing entire verticals
  • 27. Dr. Pete is tracking the crazy https://plus.google.com/+SEOmoz/posts #mozcast
  • 28. What’s an enterprise site gonna do?
  • 29. Go all in with markup
  • 30. It’s not just about links anymore
  • 31. Use authorship to maximize domain authority
  • 32. Put G+ and Author Rank to work
  • 33. http://moz.com/blog/using-google-plus-to-appear-in-the-top-resultsevery-time-whiteboard-friday
  • 34. Adjust enterprise training programs: THINGS not STRINGS
  • 35. Emphasize our brave new mobile world
  • 36. Show examples of mobile/desktop results
  • 37. Go to SemTechBiz: Make friends
  • 38. mjb@moz.com Twitter: @MatthewJBrown Email: Thanks for coming out!
  • 39. http://kotaku.com/watch-mike-tyson-play-mike-tysons-punch-out-for-the-f-1170599272

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