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Schema for Heavyweights   SEER SearchChurch Nov 2013
 

Schema for Heavyweights SEER SearchChurch Nov 2013

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Schema.org and semantic SEO strategy for big sites. I presented this as SEER's SearchChurch event in Nov 2013, where all proceeds went to charity.

Schema.org and semantic SEO strategy for big sites. I presented this as SEER's SearchChurch event in Nov 2013, where all proceeds went to charity.

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    Schema for Heavyweights   SEER SearchChurch Nov 2013 Schema for Heavyweights SEER SearchChurch Nov 2013 Presentation Transcript

    • Schema.org and Semantic Strategy for Heavyweights Matthew J. Brown - @MatthewJBrown SEER SearchChurch – Nov 2013
    • Matthew J. Brown Head of Special Projects Mozlandia! Twitter: @MatthewJBrown Slideshare: MatthewBrownPDX http://www.portlandground.com/archives/2003/05/steel_bridge_an.php
    • Source: http://multiplayerblog.mtv.com/wp-content/uploads/2008/12/mike-tyson-1985.jpg The good news: The rich get richer (in snippets)
    • Markup allows enterprise sites to buy ‘beachfront property’
    • Almost 75% of the Top 100 sites in Alexa contain structured data markup Over the Top 1 Million sites in Alexa, that drops to 20% Adoption is rising, and is top-heavy: bit.ly/HQraE9
    • Schema.org, Twitter Cards, Authorship, Open Graph (all of these and more covered by @ipullrank here: bit.ly/11cwNBU)
    • Open Graph Tags https://developers.facebook.com/docs/opengraph/
    • Keep a lookout for new Open Graph actions: bit.ly/Zxop33
    • Twitter Cards: https://dev.twitter.com/docs/cards
    • Keep a lookout for new channels using data markup (Pinterest’s Rich Pins: bit.ly/12oiJoe)
    • “If your site has very few pages, or very few pages with marked-up structured data, it may not be picked up by the rich snippets system.” Schema.org Step 1: RTFM! (bit.ly/1aFaoV2)
    • Step 2: Prioritize bit.ly/xWKwcU
    • Step 3: Keep track of changes to this WMT page: http://bit.ly/105kY02
    • Step 4: Troubleshoot if snippets take too longhttp://bit.ly/P6pF4n
    • Step 5 The rich snippets Hail Mary: http://bit.ly/yZ8vkb
    • Update your Training
    • Source: SEOSkeptic Deeper Dive on Hummingbird from Aaron Bradley (http://bit.ly/1aLpw0a) and AJ Kohn (http://bit.ly/1cXragb)
    • http://conceptnet5.media.mit.edu/
    • http://conceptnet5.media.mit.edu/
    • Read Bill’s patent write-up here: bit.ly/1esMZYV
    • Now for some bad news
    • You are not Mike Tyson
    • Google is the champ of semantic search
    • They’re taking more beachfront property
    • Way more
    • Displacing entire verticals
    • Dr. Pete is tracking the crazy https://plus.google.com/+SEOmoz/posts #mozcast
    • What’s an enterprise site gonna do?
    • Go all in with markup
    • It’s not just about links anymore
    • Use authorship to maximize domain authority
    • Put G+ and Author Rank to work
    • http://moz.com/blog/using-google-plus-to-appear-in-the-top-resultsevery-time-whiteboard-friday
    • Adjust enterprise training programs: THINGS not STRINGS
    • Emphasize our brave new mobile world
    • Show examples of mobile/desktop results
    • Go to SemTechBiz: Make friends
    • mjb@moz.com Twitter: @MatthewJBrown Email: Thanks for coming out!
    • http://kotaku.com/watch-mike-tyson-play-mike-tysons-punch-out-for-the-f-1170599272