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Inside Google Knowledge Graph
 

Inside Google Knowledge Graph

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My slides on Google's Knowledge graph from SMX West 2013

My slides on Google's Knowledge graph from SMX West 2013

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    Inside Google Knowledge Graph Inside Google Knowledge Graph Presentation Transcript

    • Matthew Brown Head of Special Projects SEOmoz (in Portland!) Twitter: @MatthewJBrown Slideshare: MatthewBrownPDXhttp://www.portlandground.com/archives/2003/05/steel_bridge_an.php
    • Link to menu page on restaurant website Link to built out G+ profile pageLocal Knowledge Graph
    • Media Searches
    • Carousel (appears in a lot of local/tablet searches)
    • Data sources are (mostly) closed! Wikipedia, Freebase, CIA
    • KG carousel keeps you on Google longer, and changes queries
    • Images aren’t as closed as other types of KG results
    • And they can lead to more interesting results. Will Google notice?
    • Follow the query chains in KG results
    • YouTube, Vimeo, Ly rics sites, band fan sitesExample of a song query from KG
    • Example of an event query from KG
    • Check out the query. What sites are in the results?
    • Use structured data tool to check semantic markup
    • Open Graph *all the things* - OGP Resources
    • Make sure upstream data sources are correct(Wikipedia, Freebase, other Linked Data sources)
    • Ranking #1 for “SEO Consulting” is not too shabby Pay close attention to localized organic results
    • Google releasingthe corpus allowsdata analysis ofhow entities arementioned acrossa large number ofsites. Google Research Wikilinks Corpus: More Info!