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Inside Google Knowledge Graph

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My slides on Google's Knowledge graph from SMX West 2013

My slides on Google's Knowledge graph from SMX West 2013

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Transcript

  • 1. Matthew Brown Head of Special Projects SEOmoz (in Portland!) Twitter: @MatthewJBrown Slideshare: MatthewBrownPDXhttp://www.portlandground.com/archives/2003/05/steel_bridge_an.php
  • 2. Link to menu page on restaurant website Link to built out G+ profile pageLocal Knowledge Graph
  • 3. Media Searches
  • 4. Carousel (appears in a lot of local/tablet searches)
  • 5. Data sources are (mostly) closed! Wikipedia, Freebase, CIA
  • 6. KG carousel keeps you on Google longer, and changes queries
  • 7. Images aren’t as closed as other types of KG results
  • 8. And they can lead to more interesting results. Will Google notice?
  • 9. Follow the query chains in KG results
  • 10. YouTube, Vimeo, Ly rics sites, band fan sitesExample of a song query from KG
  • 11. Example of an event query from KG
  • 12. Check out the query. What sites are in the results?
  • 13. Use structured data tool to check semantic markup
  • 14. Open Graph *all the things* - OGP Resources
  • 15. Make sure upstream data sources are correct(Wikipedia, Freebase, other Linked Data sources)
  • 16. Ranking #1 for “SEO Consulting” is not too shabby Pay close attention to localized organic results
  • 17. Google releasingthe corpus allowsdata analysis ofhow entities arementioned acrossa large number ofsites. Google Research Wikilinks Corpus: More Info!