Matthew Atkinson
Codes and conventionsBefore making my film I researched the conventions a short films to help make the film more lookmore ...
Actors                        Names           Title                        Tag                        Line                ...
Heading                     MainIntroducti                     ImageonArticle/interviewwith cast                    Quotes
These films follow the codes and conventions of a filmposter, like the ones I have labelled on my poster.   Hollywood     ...
These are drafts of my film poster and double page spread, whilemaking them I changed things and improves things to maketh...
I think that the combination of my short film and my ancillary tasks work well together, asthe designs of all products com...
Marketing and Advertising a film is important, therefore I wantedto make my ancillary tasks, poster and article, look prof...
Audience feedback is very important when making as film,as it informs you on if the film has appealed to its targetaudienc...
• I have used convergence many times during my  coursework. I have used different ways to present my  work, such as PowerP...
By using websites like blogger, scribd and vimeo, my work can be shared with people around theworld. The internet is a gre...
A2 media evaluation
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A2 media evaluation

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A2 media evaluation

  1. 1. Matthew Atkinson
  2. 2. Codes and conventionsBefore making my film I researched the conventions a short films to help make the film more lookmore professional. I researched narrative for short films to give me an idea of how short films are setout and how the story is told in a short period of time. This helped me understand how importantnarrative is to the film, as the storyline is what engages the audience along with the genre.Researching genre and cinematography helped me gain a greater understanding and knowledge ofthe film industry, before going on to make my own short film. Short films we looked at where SpikeJones’ ‘How Did it Get There’, ‘George Lucas in Love’, ‘Im Here’ and ‘Across the Hall’.I also looked at different theorists, such as Todorov who suggested that narrative starts with a state ofequilibrium, then there is the disruption and then at the end there is a new equilibrium. Other theoristswe looked at where Levi-Strauss, Barthes Codes, which gave us the idea to use enigma codes in ourfilm and Propp’s character roles, which we also used in our film as we had the villain and the victims.When researching genre, we looked at trailers for films such as Paul, Super 8 and Cowboys andAliens, which helped me to recognise that although they all have the same genre of SCI-FI, they alsohave subgenres and hybrid genres, such as comedy and action. Genre helps the audience to decideweather they want to see this film, as different genres have different target audiences.I also looked at mise-en-scene and how props, costume and acting can enhance a films and make itmore believable and watchable. Films that we took inspiration from and thought had similar aspects toour own idea for a film where American Psycho, Halloween and a Drink Driving advert.When making our short film, we took all of these aspects into consideration to make our film look moreprofessional. We decided to make the genre a hybrid genre, Psychological/Thriller. The targetaudience for our film is in the age range of 15-25. We planned where we would film and what props weneeded to make the film more realistic.In the editing process, using final cut pro, we used match on action cuts and short cuts to give ourfilms pace. We also added sound effects and music, which complimented the scenes and the genre ofthe film.
  3. 3. Actors Names Title Tag Line Review Central Image sProduction Company Age Release Date Certificate
  4. 4. Heading MainIntroducti ImageonArticle/interviewwith cast Quotes
  5. 5. These films follow the codes and conventions of a filmposter, like the ones I have labelled on my poster. Hollywood Short Film Version Version
  6. 6. These are drafts of my film poster and double page spread, whilemaking them I changed things and improves things to makethem look more professional and to fit the codes andconventions.
  7. 7. I think that the combination of my short film and my ancillary tasks work well together, asthe designs of all products compliment each other by the colour scheme, images andfont. This ties the products together and makes them look more professional.When designing and making these products, I incorporated aspects of the genre of myshort film to engage the audience, as they are attracted to a film by the genre. Thetagline on my film poster, ‘The Fine Line Between Fiction and Reality’, relates to thestoryline of my film.Using the codes and conventions of real media products, has give my products a moreprofessional look.I would consider all of my products to be strong pieces of work, as they have followed theconventions of real media products and have been edited well. However if I had tochange anything, I would maybe add more to my double page spread to fill in any emptyspace. Also I think I would have put more of an effort in with the costumes and maybeadded more dialogue to the film to make the narrative more clear.All the members of my group are proud of the film we have made and agree that it is of agood standard.My ancillary tasks publicise the short film, the film poster promotes and advertises thefilm and the double page spread and article about the personal lives of the cast appealsto the audience and draws them in.
  8. 8. Marketing and Advertising a film is important, therefore I wantedto make my ancillary tasks, poster and article, look professionalby following the conventions and by using Photoshop. I addedfeatures such as the name of the actors to attract the audience, Iadded positive reviews so that the audience knew the standardof the film and that it was good. I used a tagline to entice theaudience and to give a small insight to what the film is about.The release date and the age certificate are important as theyinform the audience of when the film is available and who it isavailable to.For my double page spread article, I decided to do an interviewthat gave an insight into the lives of the actors, which I thoughtwould intrigue the audience with a little behind the scenesgossip. I thought this would help with promoting the stars of thefilm, giving them a fan base which is promotion for the film.
  9. 9. Audience feedback is very important when making as film,as it informs you on if the film has appealed to its targetaudience and improvements can be made from anycriticisms. Audience feedback helps you to understandwhat the audience wants and if you have met their needs.To gain audience feedback, we posted our film on thesocial networking site, Facebook. We got positive feedbackfrom the audience while also incorporated Web 2.0 into ourresearch. We showed our feedback by making a shortvideo using post it notes and we also posted an image ofthe comments left by the audience.As the film received positive feedback, it shows that the filmwas a success.
  10. 10. • I have used convergence many times during my coursework. I have used different ways to present my work, such as PowerPoint, glogster, windows movie maker, scribd, vimeo and prezi. To make my ancillary tasks I used cameras to take still pictures and used Photoshop to edit the images onto my poster and double page spread. To film we used digital cameras, which has enhanced my knowledge of cinematography and my knowledge of editing was enhanced by using Final Cut Pro. We used music and sound effects from garage Band and we also got permission to download a song from a website that makes music especially for short films.
  11. 11. By using websites like blogger, scribd and vimeo, my work can be shared with people around theworld. The internet is a great way to connect with people on a global scale and because our film hasbeen put onto YouTube, our film can be distributed globally and watched by people all around theworld.Web 2.0 has created a new way for people to communicate and connect with each other.YouTube, skype and social networking sites such as Facebook and Twitter have enabled people tocommutate instantly and freely with people around the world from the comfort of their own home.There are many ways to access the internet through many different media devices, fromlaptops, mobile phones to IPods and tablets. It is so quick and easy to watch a video, listen to music orlook at pictures and also to upload your own so that other people can view them.The internet helped me to research many different aspects of my coursework, from watchingtrailers, researching codes and conventions and looking at movie posters and other images, anduploading work that I have done to my blog.My skills have definitely improved from AS, as I have been able to work with more advancedtechnology and use different ways of producing work. The use of digital cameras has progressed myknowledge of cinematography and camera work. I was able to work on the Macs and use software likeFinal Cut Pro and Garage Band, which I had not used prior to making this film. Using the Macs was anew experience which I had to get used to. Although some aspects where difficult, we worked as ateam and figured them out. This also helped me work better within a group.Without the use of new technology, the work I have produces would not be of high standard and wouldnot look as professional. It has helped us a great deal in making a short film that we can be proud ofand which has helped us to gain more knowledge and develop our skills.

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