Cambridge University Business & Society Research Group (May 2009)
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Cambridge University Business & Society Research Group (May 2009)

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  • Campaign against Starbucks’ refusal to recognise Ethiopia’s legal ownership of its fine coffee names, such as Sidamo, Harar, and Yirgacheffe – Feb 2008.

Cambridge University Business & Society Research Group (May 2009) Cambridge University Business & Society Research Group (May 2009) Presentation Transcript

  • Cambridge University Business & Society Research Group (May 2009) Matthew Anderson www.researchfairtrade.com Fairtrade: a consumer revolution? A study of the social movement behind the label
  • Outline
    • Campaign for fair tea prices 1973 - 77
    • Consumer led or consumer dependent?
    • The Media: engaging consumer political consciousness
    • The Co-operative: a ‘naturally sympathetic business’
    • Trade Union Congress: international labour solidarity
    • NGOs: from campaigning to retailing
  • E. Bond, The State of Tea, (War on Want, 1974). Christian Aid, Campaign Leaflet (1976). Campaign for fair tea prices 1973 - 77
  • Consumer led or consumer dependent? Reverend Billy and the Life After Shopping Gospel Choir. In November 2008, Starbucks committed to serving 100% Fairtrade certified espresso drinks in all its 700 UK stores by the end of 2009.
  • http:// www.youtube.com/watch?v=bOlTKy2hGYc
  • The Co-operative: a ‘naturally sympathetic business’ The CWS at Home and Abroad, (c. 1930) Oxfam Co-op ‘Help the Hungry to Help Each Other’ (1966)
  • War on Want letter to Len Murray TUC (1974) Trade Union Congress: international labour solidarity Front cover of War on Want publication (1978)
  • NGOs: from campaigning to retailing The first half of the1970s saw a rapid expansion in the total number of Oxfam shops, from 258 in 1969 to 600 in 1976. Photograph: Oxfam Shop in Summertown, Oxford, 1988. ‘ Cheap tea’ served by the World Development Movement by the steps of St. Martin-in-the-Fields, London, 1976.