Cambridge University Business & Society Research Group (May 2009)  Matthew Anderson www.researchfairtrade.com   Fairtrade:...
Outline <ul><li>Campaign for fair tea prices 1973 - 77  </li></ul><ul><li>Consumer led or consumer dependent? </li></ul><u...
E. Bond,  The State of Tea,  (War on Want, 1974). Christian Aid, Campaign Leaflet (1976). Campaign for fair tea prices 197...
Consumer led or consumer dependent? Reverend Billy and the Life After Shopping  Gospel Choir.  In November 2008, Starbucks...
http:// www.youtube.com/watch?v=bOlTKy2hGYc
The Co-operative: a ‘naturally sympathetic business’ The CWS at Home and Abroad, (c. 1930) Oxfam Co-op ‘Help the Hungry to...
War on Want letter to Len Murray TUC (1974) Trade Union Congress: international labour solidarity  Front cover of War on W...
NGOs: from campaigning to retailing The first half of the1970s saw a rapid expansion in the total number of Oxfam shops, f...
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Cambridge University Business & Society Research Group (May 2009)

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  • Campaign against Starbucks’ refusal to recognise Ethiopia’s legal ownership of its fine coffee names, such as Sidamo, Harar, and Yirgacheffe – Feb 2008.
  • Cambridge University Business & Society Research Group (May 2009)

    1. 1. Cambridge University Business & Society Research Group (May 2009) Matthew Anderson www.researchfairtrade.com Fairtrade: a consumer revolution? A study of the social movement behind the label
    2. 2. Outline <ul><li>Campaign for fair tea prices 1973 - 77 </li></ul><ul><li>Consumer led or consumer dependent? </li></ul><ul><li>The Media: engaging consumer political consciousness </li></ul><ul><li>The Co-operative: a ‘naturally sympathetic business’ </li></ul><ul><li>Trade Union Congress: international labour solidarity </li></ul><ul><li>NGOs: from campaigning to retailing </li></ul>
    3. 3. E. Bond, The State of Tea, (War on Want, 1974). Christian Aid, Campaign Leaflet (1976). Campaign for fair tea prices 1973 - 77
    4. 4. Consumer led or consumer dependent? Reverend Billy and the Life After Shopping Gospel Choir. In November 2008, Starbucks committed to serving 100% Fairtrade certified espresso drinks in all its 700 UK stores by the end of 2009.
    5. 5. http:// www.youtube.com/watch?v=bOlTKy2hGYc
    6. 6. The Co-operative: a ‘naturally sympathetic business’ The CWS at Home and Abroad, (c. 1930) Oxfam Co-op ‘Help the Hungry to Help Each Other’ (1966)
    7. 7. War on Want letter to Len Murray TUC (1974) Trade Union Congress: international labour solidarity Front cover of War on Want publication (1978)
    8. 8. NGOs: from campaigning to retailing The first half of the1970s saw a rapid expansion in the total number of Oxfam shops, from 258 in 1969 to 600 in 1976. Photograph: Oxfam Shop in Summertown, Oxford, 1988. ‘ Cheap tea’ served by the World Development Movement by the steps of St. Martin-in-the-Fields, London, 1976.
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