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Mattermark Startup Investor Benchmarking Analysis - November 2013
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Mattermark Startup Investor Benchmarking Analysis - November 2013

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Since we launched in June 2013, one of the most frequently asked questions has been: …

Since we launched in June 2013, one of the most frequently asked questions has been:

When will you start scoring investors?



With more than 6 months of data on startups in investors’ portfolios, we are ready to begin experimenting.

This analysis explores some of the factors that need to be considered for benchmarking VCs.

Learn more at http://www.mattermark.com

Published in: Economy & Finance, Business

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  • 1. MATTERMARK STARTUP INVESTOR PORTFOLIO BENCHMARKING ! NOVEMBER 4, 2013 copyright Mattermark, all rights reserved www.mattermark.com METHODOLOGY NOTES: THE MATTERMARK SCORE IS CALCULATED BASED ON THE LIFETIME AVERAGE WEEK-OVER-WEEK GROWTH OF WEB TRAFFIC, MOBILE DOWNLOADS, INBOUND LINKS, TWITTER, FACEBOOK AND LINKEDIN FOLLOWERS.
  • 2. Since we launched in June 2013, one of the most frequently asked questions has been: ! When will you start scoring investors? ! ! ! With more than 6 months of data on startups in investors’ portfolios, we are ready to begin experimenting. ! This analysis explores some of the factors that need to be considered for benchmarking VCs. copyright Mattermark, all rights reserved www.mattermark.com
  • 3. The Simplistic Score: Average Mattermark Score of All Active Portfolio Companies copyright Mattermark, all rights reserved www.mattermark.com
  • 4. AVERAGE MATTERMARK SCORE OF PORTFOLIO Rothenberg Ventures Funders Club Union Square Ventures Lerer Ventures Version One Ventures Andreessen Horowitz Trinity Ventures Draper Fisher Jurvetson Correlation Ventures Foundry Group SV Angel First Round Capital Index Ventures Felicis Ventures Floodgate Y Combinator Maveron Upfront Ventures 500 Startups Freestyle Capital General Catalyst Accel Partners RRE Ventures Greylock Partners Tenaya Capital SoftTech VC Relay Ventures Techstars True Ventures Benchmark Sequoia Kleiner Perkins New Enterprise Associates Charles River Ventures Flybridge Partners Kima Ventures Redpoint Foundation Capital August Capital Canaan Partners GGV Capital US Venture Partners 0 50 copyright Mattermark, all rights reserved www.mattermark.com 100 150 200 250 300 350 400 450 500
  • 5. Investment Strategy #1 “Shots Against Goals” copyright Mattermark, all rights reserved www.mattermark.com
  • 6. AVAILABLE SHOTS AGAINST GOALS NUMBER OF NON-EXITED STARTUPS 500 Startups SV Angel Y Combinator New Enterprise Associates Techstars Accel Partners Kleiner Perkins Draper Fisher Jurvetson Sequoia First Round Capital Andreessen Horowitz Index Ventures Greylock Partners Canaan Partners General Catalyst US Venture Partners Benchmark Capital Redpoint Lerer Ventures True Ventures Kima Ventures Charles River Ventures Felicis Ventures RRE Ventures SoftTech Trinity Ventures Foundation Capital Floodgate Foundry Group GGV Capital Flybridge Capital Partners August Capital Union Square Ventures Tenaya Capital Relay Ventures Upfront Ventures Correlation Ventures Version One Ventures Funders Club Rothenberg Ventures Maveron Freestyle Capital Baroda Ventures 0 50 copyright Mattermark, all rights reserved www.mattermark.com 100 150 200 250 300 350 Number of Companies in the Portfolio 400 450 500
  • 7. Mitigating Risk on Large Portfolios: Balancing Downside copyright Mattermark, all rights reserved www.mattermark.com
  • 8. DISTRIBUTION OF PORTFOLIO GROWTH 500 Startups Y Combinator SV Angel New Enterprise Associates Techstars Accel Partners Kleiner Perkins Draper Fisher Jurvetson First Round Capital Andreessen Horowitz Sequoia Index Ventures Greylock Partners Lerer Ventures General Catalyst Redpoint True Ventures Benchmark Capital Felicis Ventures Kima Ventures Canaan Partners Charles River Ventures RRE Ventures Floodgate US Venture Partners SoftTech Foundation Capital Foundry Group Trinity Ventures Union Square Ventures Tenaya Capital Flybridge Capital Partners August Capital Correlation Ventures Relay Ventures GGV Capital Funders Club Upfront Ventures Rothenberg Ventures Version One Ventures Maveron Freestyle Capital Baroda Ventures -200 Below 0 - Not Growing Growing - Below Average Growing - Above Avearge -100 copyright Mattermark, all rights reserved www.mattermark.com 0 100 200 Number of Companies in Portfolio 300 400
  • 9. Investment Strategy #2 “Pick Outperformers” copyright Mattermark, all rights reserved www.mattermark.com
  • 10. % OF PORTFOLIO BEATING PORTFOLIO AVERAGE Growing - Above Avearge Growing - Below Average Below 0 Freestyle Capital Union Square Ventures Floodgate Maveron Felicis Ventures First Round Capital Lerer Ventures Accel Partners Upfront Ventures Foundry Group Tenaya Capital August Capital Redpoint Relay Ventures RRE Ventures Benchmark Version One Ventures SoftTech VC Index Ventures Kima Ventures Greylock Partners Foundation Capital True Ventures Funders Club Techstars Rothenberg Ventures Charles River Ventures Andreessen Horowitz Y Combinator 500 Startups Correlation Ventures Draper Fisher Jurvetson SV Angel GGV Capital Sequoia General Catalyst Flybridge Partners Canaan Partners Kleiner Perkins US Venture Partners New Enterprise Associates 33 / 33 / 33 Trinity Ventures 0% 10% copyright Mattermark, all rights reserved www.mattermark.com 20% 30% 40% 50% 60% 70% 80% 90% 100%
  • 11. Indexing for a Balanced VC Portfolio Does a larger and more diverse portfolio produce a higher overall score? copyright Mattermark, all rights reserved www.mattermark.com
  • 12. ACTIVE PORTFOLIO SIZE VS. AVERAGE SCORE 600 Average Mattermark Score y = 0.3424x + 117.68 525 R² = 0.0287 450 375 300 225 150 75 0 -75 -150 0 125 250 Number of Companies in Portfolio copyright Mattermark, all rights reserved www.mattermark.com 375 500
  • 13. LEARN MORE & VIEW YOUR PORTFOLIO: WWW.MATTERMARK.COM copyright Mattermark, all rights reserved www.mattermark.com