Welcome Address by Alison Clarke MPRCA, CEO, Grayling UK & Ireland and PRCA Chairman
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Welcome Address by Alison Clarke MPRCA, CEO, Grayling UK & Ireland and PRCA Chairman

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Welcome Address by Alison Clarke MPRCA, CEO, Grayling UK & Ireland and PRCA Chairman Presentation Transcript

  • 1. • Growth • Diversity • International • The Future
  • 2. • Money and members • Leadership • Member Services • UK as global hub of excellence • Our stature
  • 3. In April 2013 alone Facebook lost 7.4 million users in the UK and US, more than twice as many as the previous 5 months combined 0.0 0.5 1.0 1.5 2.0 Mar Apr May Jun Jul Aug Sep Oct Nov Dec Snapchat – Average monthly active user, 2012, thousands 0.0 0.5 1.0 1.5 2.0 Dec 11 Apr 12 Jul 12 Nov 12 Jan 13 Apr 13 Line – Average monthly active user, 2011-13, millions 0.0 0.1 0.2 0.3 0.4 Jan 11 Dec 11 May 12 Sep 12 Jan 13 WeChat – Registered users, 2011-13, billions 0% 5% 10% Jan 13 Feb 13 Mar 13 Apr 13 Vine – Monthly Active Users, % of total USiPhone MAUs
  • 4. 0 60 120 180 1990 1993 1996 1999 2002 2005 2008 2011 2014 2017 2021 Three billion internet users by 2015 Mobile broadband connections multiplied by 150%+ in the last year, to half a billion 15 billion global network connections by 2015 (including machine-to-machine) Worldwide internet traffic 1990–2000 PB/month, thousands WWW is born Digital decade 17x growth 2008-2020 +25% 2008-2020 CAGR +23% Video +20% other Forecast model Machine to machine
  • 5. Africa: 2,527% increase in Internet users between 2000-2011 (and still only 11% penetration) India: 18m new subscribers per month China: 650K cell towers (vs. 245K in the US) GDP growth, 2013 forecasts, % Source: IMF<0 0-1 1-2 2-4 4-6 >6 Insufficient data
  • 6. “Every 2 days we create as much information as we did up to 2003 since the dawn of civilisation”. Eric Schmidt, 2010 0 5 10 15 20 25 30 35 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Unstructured data Structured data Zettabytes we’re only here 1,200,000,000,000,000,000,000
  • 7. Source: Pew Research Centre 2012 News consumption survey 20% 30% 40% 50% 60% 70% 1991 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 Where did you get news yesterday? 55% watched news on TV 39% got news online/digitally 33% listened to the radio 29% read a newspaper As of 2012, online news revenue has surpassed print newspaper revenue
  • 8. Global media consumption per week is increasing exponentially Source: Carat
  • 9. Over 50% of people have learned about breaking news via social media rather than official news sources
  • 10. PR 70% of marcomm students in Europe believe that 'PR thinking‘ will dominate the way all agencies respond to briefs within a decade 81% saw content marketing becoming an essential part of their jobs 90% say that in 10 years, full-service agencies would feature practitioners that are comfortable creating strategies in advertising, direct, social, digital and PR
  • 11. Digital agencies have become ad agencies, media agencies have become integrated agencies, ad agencies have become PR agencies. What about us? Crispin Porter + Bogus Awarded Interactive Agency of the Year at Cannes Andrew Walmsley on Digital: Media Agency Melt Down Mindshare plots creative agency launch CHI launches full-service agency Sherabi to run BMB’s social media arm BMB Prepares to Launch PR Division Graham Drew to Become Head of PR at VCCP Glue Swipes 3 from Euro RSCG Dare and MCBD to merge
  • 12. • The world has changed • Our business has changed • Change is the only constant BUT • We are still the storytellers • Engaging stakeholders is our mission