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This excerpt from the West Cape May Sustainability Plan 2009. This is only part of one section of the plan -- Economic Sustainability. This work sample is a representation of the hard work and effort ...

This excerpt from the West Cape May Sustainability Plan 2009. This is only part of one section of the plan -- Economic Sustainability. This work sample is a representation of the hard work and effort I put into a finished product.

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    • Writing & Work Sample excerpt from: West Cape May Sustainability Plan 2009 Matthew B. Ward 306 S. 3rd Ave #D Highland Park, NJ 08904 Phone:818-486-6756
    • H. Economic development III Creating a Sustainable Community 567'78!6#71179,:'!,!%/#('4#/:66%//%/#!'#.%/,#0(1%#2(3;##<978#)%=,#,7#9!>?,@#/,79%=97',/#7'#A:'/%,#B7:)%C(94D#E(9*#0%',%9#D#,F/?!9,/#=79#/()%#7'#A:'/%,#B7:)%C(94D#,?%#G)+%9,#A,%C%'/#H''# 7'#239,)%#GC%':%D#,?%#.%/,/!4%#2(9*%,#7'#B97(4-(3#IE?7,7/#+3#2(,,?%-#.(94#('4#J(,?(9!'%#K,,7D#LMMN"; a. Create a Formal Gateway !"#$%&'%#(#)!'*#+%,-%%'#.%/,#0(1%#2(3#('4#0(1%#2(3#0!,3# A formal gateway will help delineate the community of West Cape May from its environs and encourage visitors ;:#()#(%#"&(9);#.%)C$/#)D$4)*"'6)C$/#)D$4)C&%40)%:#"#) to explore the Borough. This is essential for an economy &.)$).6$++).%"&/)'* )+$(,)%:$%).&%.)2#%1##();#.%)E#""4)8%"##%) that depends heavily on tourism. A gateway development $(,)F$.%)D4"%+#)@>#(3#7)C3""#(%+4)%:&.)$"#$)&.)G'(#,)C5H) will also provide new economic opportunities. Through the 23%)!'(.&.%.)'* )$)6&I)'* ).&(9+#)*$6&+4):'6#.)$(,).&(9+#5 !"#$%&'()'* )"#%$&+)$(,)'*-!#)./$!#0)(#1)23.&(#..#.)1&++).3//+4) .%'"4).6$++)23.&(#..#.7)J* ),#>#+'/#,)$.)&%.)G'(&(9)$++'1.0)%:#) 2#%%#")4#$"5"'3(,)$6#(&%&#.)%')"#.&,#(%.)$(,)%'3"&.%.7)8'6#) $"#$)!'3+,)!'(.&.%)'* )6&I#,53.#)H5.%'"4)23&+,&(9.)1&%:)"#%$&+) 23&+,&(9.)$(,)*$!&+&%&#.)%:$%)!3""#(%+4)2'",#");&+2"$:$6) ./$!#.)'()%:#)9"'3(,)K''")1&%:)$)6$I&636)23&+,$2+#)$"#$) Park do not fully utilize their lots to their potential. Better $++'1#,)'* )LH0MHM).B3$"#)*##%7 3.#)'* )%:#)<'"'39:=.)9$%#1$4)!'3+,)2#)$!:&#>#,)%:"'39:) implementation of the following elements: Visitors who park in Cape May City’s parking lots are only a ?) @),#-(#,)+&(A)2#%1##()#(>&"'(. N56&(3%#)1$+A)*"'6)%:#)!#(%#")'* );#.%)C$/#)D$4)O.##)6$/) ?) @)%"$*-!)!&"!3+$%&'()/+$( on following page). By encouraging appropriate development ?) @,,&%&'($+)'(5.%"##%)/$"A&(9 2#%1##();#.%)E#""4)8%"##%)$(,)F$.%)D4"%+#)@>#(3#0)(#1) ?) ;$4-(,&(9)8&9($9# 23.&(#..#.)&();#.%)C$/#)D$4)!'3+,)/"'>&,#)$)!'(%&(3'3.) ?) @)B3$.&5/32+&!)*$!&+&%4)'")(#1)2'"'39:):$++ window shopping experience to attract visitors from existing /$"A&(9)+'%.)&(%')%:#)<'"'39:7)P(!#)$%)%:#)!#(%#")'* )%'1(0) >&.&%'".)!'3+,)2#),&"#!%#,)24)(#1)1$4-(,&(9).&9($9#)%'1$",) '%:#").:'/.0)"#.%$3"$(%.0)$(,)$!%&>&%&#.)1&%:&()%:#)<'"'39:7) 75
    • III !!"#H81)%8%',#(#'%-#6!96:)(,!7'#1)('#=79#,?%#O(,%-(3 J()'",#")%')!"#$%#)$)!'6/"#:#(.&>#)9$%#1$4)%:$%)$//#$+.) Creating a Sustainable Community %')%'3"&.%.)$(,)"#.&,#(%.)$+&A#0).$*#)/#,#.%"&$()$!!#..)$(,) Q"$*-!)!&"!3+$%&'()$%)%:#)&(%#".#!%&'()'* );#.%)E#""4)8%"##%0) 6'2&+&%4)&.)$)/"&'"&%47)@)%"$*-!)!&"!+#)&.)$)9"#$%)$#.%:#%&!),#>&!#) D4"%+#)@>#(3#0)$(,)E$"A)<'3+#>$",)&.)$),#%"&6#(%)%')%:#) %:$%)$+.')!$+6.)%"$*-!7)UQ"$*-!)C$+6&(9V)&.)$)6#%:',)3.#,) <'"'39:7)Q:#)&(%#".#!%&'()!$3.#.)!'(*3.&'()2#!$3.#)'* ) to slow auto speeds through road design while enhancing the convergence of too many ingress and egress points. /#,#.%"&$()$(,)$3%'6'2&+#)%:'"'39:*$"#.7)@+'(9)1&%:)$) R#,#.&9(&(9)%:#)&(%#".#!%&'()1&%:)$)%"$*-!)!&"!+#)1&++)&6/"'>#) %"$*-!)!&"!+#0).3*-!&#(%)3/9"$,#.)%')/#,#.%"&$()!"'..1$+A.)$"#) the following: "#B3&"#,)%')6$I&6&G#)#**#!%&>#(#..7) ?) E#,#.%"&$()$(,)$3%'6'2&+#).$*#%4) ?) @#.%:#%&!.)$(,)!'66#"!&$+)!:$"$!%#") @3%'6'2&+#),"&>#".)$(,)+'!$+)23.&(#..#.)2#(#-%)*"'6)%"$*-!) ?) C&"!3+$%&'()'")%"$*-!)6'>#6#(%) !$+6&(9)%''7)<#!$3.#)!$".)$"#)6'>&(9)$%).+'1#")./##,.0) ?) P(5.%"##%)/$"A&(9)'//'"%3(&%&#.) drivers and passengers have more time to look out their O.##)E"'/'.#,)C&"!3+$%&'()E+$()'()/$9#)LST windows. This improves safety and may entice people to park $(,).:'/)$%)+'!$+)23.&(#..#.7 G+7C%@#5P!/,!'>#!',%9/%6,!7';##Q!>?,@#R7-#,?%#!',%9/%6,!7'#67:)4#+%#9%F4%/!>'%4; 77
    • <4)&(.%$++&(9)%#6/'"$"4)"322#")2$""&#".0)$)+'15!'.%)%#.%5 III "3()!'3+,)2#)#$.&+4).#%3/)*'")$)-I#,)/#"&',)'* )%&6#7);&%:) any change there is a period of adjustment. Recommended Creating a Sustainable Community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correct direction. The only major hurdle is that West Perry 8%"##%)&.)$)!'3(%4)"'$,7)X'(#%:#+#..0)%:#)$"936#(%)!'3+,)2#) made that capacity and safety would increase and a results of the proposed changes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roposed Circulation Plan on following page). !"!#$%&&$"'(%)*"+ ,-*.$*"+ '/$&"$*(01 2*33&%&"4& 5"67%$0& 88 98 :8 5"'&%%711 :8 ;< :8 =/$(0. >< ?88 ;< 1>@"A*B&"B*(+/"(0".$(00. 78 11/"07"*"40CB&.""/%$D".*B&"/3"$D&".$%&&$
    • !!!"#$%C!/%#('4#H81)%8%',#(#.(3&'4!'>#A!>'(>%#A3/,%8 III ;$4-(,&(9).&9($9#)&.)$()#!'('6&!)%''+)%:$%):#+/.)$%%"$!%)$(,) Creating a Sustainable Community "#%$&()%'3"&.%.7)F**#!%&>#).4.%#6.)!$%#")%')%'3"&.%)(##,.)24) !'(.&,#"&(9)#>#"4)%"&/)*"'6)2#9&((&(9)%')#(,7)C'(.&.%#(!4) $(,)+#9&2&+&%4)$"#)A#4.)%')!"#$%&(9)$)!'6/"#:#(.&>#)(#%1'"A) that adds to the character of the Borough while also successfully giving directions. C3""#(%+40);#.%)C$/#)D$4)3.#.).&9(.)%')$,>#"%&.#)+'!$+) *#.%&>$+.)$(,)*$"6#"=.)6$"A#%.7);$4-(,&(9).&9($9#).#">#.) $),&**#"#(%)/3"/'.#7)J%)/$..&>#+4)!$%#".)%')%'3"&.%.=)(##,.) giving additional information for everyday use. Common ,#.%&($%&'(.)!$()&(!+3,#_)"#.%$3"$(%.0).:'/.0):'%#+.0)%:#) U,'1(%'1(V)$"#$0)/$"A&(90):'./&%$+.0)#%)!#%#"$7)D'"#)./#!&-!) .&9(.)!$()2#)%$&+'"#,)24)+'!$%&'()$(,),&.%$(!#)%'),#.%&($%&'(.7) S%8179(93#('4#1)(',%4#+:81F7:,;#E?7,7>9(1?/#=978#<)!6*9;678#ILMMN" C'.%.)"$(9#)2$.#,)'()%:#)!'6/+#I&%4)'* ),#.&9()$(,)%:#) $6'3(%)'* ).&9(.7)Q').%$"%).+'10)$)1$4-(,&(9).4.%#6)!'3+,)2#) &6/+#6#(%#,)'()$)/"&'"&%4)2$.&.)%')%#.%)%:#).3!!#..)$(,)(##,) for additional signage. Q'),#>&.#)$)1$4-(,&(9).4.%#60).%$"%)24)$..#..&(9)1:#"#) the key entrances and thoroughfares are located within the <'"'39:7)@)6$%"&I)+&A#)%:#)'(#)*'3(,)'()/$9#)[`).:'3+,)2#) used to construct a network. W'")$)2'"'39:)%:#).&G#)'* );#.%)C$/#)D$40)$)!'6/"#:#(.&>#) .4.%#6).:'3+,)!'(.&.%)'* )/"&6$"4)$(,).#!'(,$"4)1$4-(,&(9) .&9($9#)OC'+'"$,')C#(%#")*'")C'663(&%4)Z#>#+'/6#(%_)LT7 80
    • ?) E"&6$"4)8&9($9#_)a$"9#)/"&6$"4).&9($9#)&.)+'!$%#,) Q:#).$6/+#)6$%"&I)'()*'++'1&(9)/$9#).399#.%.)/'..&2+#) III along major circulation routes and intersections. These signs 1$4-(,&(9).&9(.)1&%:&();#.%)C$/#)D$47)@.)$()#I$6/+#0)%:&.) have 5 to 6 directional arrows. 6$%"&I)!'3+,)2#)3.#,)$.)$)*'3(,$%&'()*'")*3"%:#")$..#..6#(%7) Creating a Sustainable Community ?) 8#!'(,$"4)8&9($9#_)86$++).#!'(,$"4).&9($9#)&.)+'!$%#,) @)/32+&!)/"'!#..).:'3+,)2#)!'(,3!%#,)%')$//"'>#)%:#)/"'b#!%) at intersections and along minor routes. These signs have 2 $(,),#!&,#)-($+)+'!$%&'(.0)/"&'"&%&#.0).&9()%#I%0),&"#!%&'(0)$(,) %')H),&"#!%&'($+)$""'1.7 design. E9!8(93#('4#A%67'4(93#.(3&'4!'>#A!>'(>%;##$9(-'#+3#2(,,?%-#.(94#ILMMN" 81
    • III Wayfinding!Signage!Matrix West!Cape!May,!NJ Creating a Sustainable Community Sign!Type Sign!Priority Location Sign!Text Direction Cost!($)! Primary High On"W"Perry"St"at"Park"Blvd" Bird"and"Wildlife"Viewing (Westbound) Broadway"Historic"District Hotels TBD Parking Shops"and"Restaurants Primary Medium On"Leaming"Ave"at"Park"Blvd" Bird"and"Wildlife"Viewing (Westbound) Shops"and"Restaurants Broadway"Historic"District TBD Hotels Primary Medium On"Broadway"at"Central"Ave" Multiple"!"TBD TBD (Southbound) TBD Primary Low On"Sunset"Blvd"at"Stevens"St" Multiple"!"TBD TBD (Eastbound) TBD Subtotal TBD Secondary High On"Broadway"at"Sunset"Blvd" Higbee"Wildlife"Refuge (Westbound) Cape"May"Bird"Refuge TBD Broadway"Historic"District Hotels Secondary High On"Broadway"at"Sunset"Blvd" Higbee"Wildlife"Refuge (Southbound) Cape"May"Bird"Refuge TBD Shops"and"Restaurants Parking Secondary High Multiple"!TBD Multiple"!"TBD TBD TBD Secondary Medium Multiple"!TBD Multiple"!"TBD TBD TBD Secondary Low Multiple"!TBD Multiple"!TBD TBD TBD Subtotal TBD Grant!Amount TBD 82 *"This"is"an"example."All"information"is"to"be"determined"upon"public"participation Grand!Total TBD
    • !C"#$%C%)71#(#'%-#+797:>?#?())#79#(#1:+)!6F19!C(,%#=(6!)!,3 III K1,!7'#G@#B:!)4#(#'%-D#8!P%4F:/%#B797:>?#R())# Creating a Sustainable Community C3""#(%+40)<'"'39:)^$++)&.)+'!$%#,)$%)LH`)<"'$,1$47)J%)&.) (#&%:#")$)!#(%"$+)('")$()&,#$+)+'!$%&'(7)8#%)2$!A)*"'6)%:#) "'$,0)&%)&.)+'!$%#,)2#:&(,)%:#)-"#).%$%&'()$(,)'3%)'* ).&9:%7) Q"$,&%&'($++40)$)%'1():$++)&.)$)*'!$+)/'&(%)#I:&2&%&(9)%:#) character of the community. While there are plans to update %:#)63(&!&/$+)!'6/+#I)1&%:)9"##()23&+,&(9)/"$!%&!#.)&%)6$4) 2#)6'"#).3.%$&($2+#)%')"#+'!$%#)<'"'39:)^$++)$+%'9#%:#"7) Q:#)6'.%)&,#$+).#%%&(9)*'")$)(#1)2'"'39:):$++)&.)$%)%:#) &(%#".#!%&'()'* )<"'$,1$4)$(,)83(.#%0)1:#"#)L5F+#>#()&.) !3""#(%+4)+'!$%#,7)Q:#).&%#0)1:&!:).&%.)$!"'..)*"'6);&+2"$:$6) E$"A0):$.)9"#$%)>&.3$+)%#"6&($%&'(7)J%)1'3+,)!"#$%#)$),#-(#,) 2'3(,$"40)$,>#"%&.&(9)%')%'3"&.%.)%:$%)%:#4)$"#)&();#.%)C$/#) D$47)Q:&.)+'%)&.)$//"'I&6$%#+4)M0MMM).B3$"#)*##%7)Q:#) #I&.%&(9).%"3!%3"#)&.)`0MM).B3$"#)*##%7)C3""#(%+40)%:#"#)$"#)) .3"*$!#)/$"A&(9)./$!#.)$(,)%:"##)!3"2)!3%.)5)%1')'()83(.#%) $(,)'(#)'()<"'$,1$47)@.)'* )`MML0)%:#)+$(,)1$.)$..#..#,)$%) c][M0]MM)$(,)%:#)23&+,&(9)1$.)$..#..#,)$%)cHM0NMM0)*'")$) %'%$+)'* )cLSM0SMM7)@((3$+)%$I#.)1#"#)cS0MdM)OD',)JeT7 W'")P/%&'()@0)$)6&I#,53.#)2'"'39:):$++)1'3+,)2#)!"#$%#,) '()%:&.).&%#7)Q:&.)23&+,&(9)1'3+,)&(!+3,#)9"'3(,)K''") "#%$&+)./$!#)*'")L5F+#>#()$.)1#++)$.)63(&!&/$+)$(,)/"&>$%#) '*-!#.)$2'>#)O.##)"#(,#"&(9)'()*'++'1&(9)/$9#T7)J%)1'3+,) $+.')&(!+3,#)$)!'3"%"''6)%:$%),'32+#.)$.)!'(>#(%&'()./$!#0) #I/$(,&(9);&+2"$:$6)E$"A=.)*#.%&>$+)$"#$7)@()$//"'/"&$%#) 23&+,&(9)1'3+,)2#)H7N).%'"&#.)1&%:)[Mf)+'%)!'>#"$9#)'")$) S71@#O(,%-(3#/!,%#F#'79,?-%/,#679'%9#7= #A:'/%,#B7:)%C(94#('4#B97(4-(3#H',%9/%6,!7';## *''%/"&(%)'* )[0MMM).B3$"#)*##%7)E$"A&(9)*'")%:#).%"3!%3"#) B7,,78@#O(,%-(3#/!,%#=978#.!)+9(?(8#E(9*;##E?7,7>9(1?/#+3#2(,,?%-#.(94#ILMMN" 1'3+,)2#)+'!$%#,)'()D4"%+#)@>#(3#)$(,g'")$%)ML)83(.#%) 83
    • Blvd. Parking in these locations could provide a total of up K1,!7'#B@#$%C%)71#(#T:(/!F1:+)!6#<(6!)!,3 III %')[N)'(5.%"##%)./$!#.)$(,)HM)'**5.%"##%)./$!#.0)1&%:)(&(#) @.)('%#,)$2'>#0);#.%)C$/#)D$4)+$!A.)$)!#(%"$++45+'!$%#,) *''%51&,#).%$++.7)h"'3(,)K''")"#%$&+)./$!#)1'3+,)6$%!:)'") &(,''")/32+&!)./$!#)'")*$!&+&%47)Q:#)63(&!&/$+)!'6/+#I0)1:&!:) Creating a Sustainable Community #I!##,)!3""#(%).B3$"#)*''%$9#7)E"&>$%#)$(,)/32+&!)'*-!#)./$!#) :'3.#.)<'"'39:)^$++)$(,)%:#)>'+3(%##")-"#).%$%&'(0)&.)+'!$%#,) 1'3+,)"$(9#)*"'6)d0MMM)%')`M0MMM).B3$"#)*##%),#/#(,&(9) along Broadway in the northern half of the municipality. '()%:#)+$4'3%7)Q'%$+)+#$.$2+#)./$!#)1'3+,)2#)$//"'I&6$%#+4) J%.)+'!$%&'()&.)('%)'2>&'3.)'")/$"%&!3+$"+4)!'(>#(&#(%)*'") :$+* )'* )%'%$+).B3$"#)*''%$9#7)E"'/'.#,)&6/"'>#6#(%.)1'3+,) >&.&%'".0)6$(4)'* )1:&!:)$//"'$!:)%:#)<'"'39:)$+'(9);#.%) .&9(&-!$(%+4)&(!"#$.#)%:#)>$+3$%&'()'* )%:#)+'%0)$(,)/"'>&,#) ?) !:$62#")'* )!'66#"!#)'*-!#) (#1)"$%$2+#.7 ?) 6##%&(9)./$!#) ?) /32+&!)"#.%"''6.) D&I#,53.#)%'1():$++.)$+"#$,4)#I&.%7)P(#)#I$6/+#)&.)&() ?) #I:&2&%&'()./$!#) D$($.B3$(0)X#1)i#".#47)8&(!#)`MMM0)%:#)<'"'39:):$.)2##() +#$.&(9)$//"'I&6$%#+4)0SMM).B3$"#)*##%)'* )!'66#"!&$+)$(,) As incentives to the developer the Borough could allow /$"A&(9)./$!#)$%)&%.)6&I#,53.#)63(&!&/$+)23&+,&(97)R#(#1#,) $)23&+,&(9):#&9:%)2#4'(,)%:$%)!3""#(%+4)G'(#,)$(,)"#+&#* ) &()`MML0)%:#&")!'66#"!&$+)+#$.#):$.)2##()$).3!!#..*3+).'3"!#) *"'6)6'.%)/$"A&(9)"#B3&"#6#(%.7)J()'",#")%')/"'6'%#)9"##() '* )"#>#(3#)9#(#"$%&'(7)a#$.$2+#)./$!#)#B3$+.)Sf)'* )%:#) 23&+,&(9)/"$!%&!#.0)%:#)<'"'39:)!'3+,)$+.')/"'>&,#)$):#&9:%) M0MMM).B3$"#)*''%)23&+,&(97)Q:#)/"'/'.#,)"$%&')*'");#.%) 2'(3.)*'")%:#)$,,&%&'()'* )$)9"##()"''*7 C$/#)D$4=.)6&I#,53.#)2'"'39:):$++)1'3+,)2#)!+'.#")%')]Nf) '* )+#$.$2+#)./$!#7)J%)!'3+,)/'..&2+4)#$"()cdN0MMM)$)4#$")$%) cN)/#").B3$"#)*''%7 Q:#)<'"'39:)^$++)'/%&'().:'3+,)2#)!'(.&,#"#,)$.)$)>&$2+#) investment for West Cape May. Municipal action in a central location may spur private development of the surrounding area in line with visions put forth in this document and the Y"2$()<3.&(#..)Z#.&9()E+$(7 85