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Differences between the Netherlands and Belgium on Social Media
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Differences between the Netherlands and Belgium on Social Media

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Presentation about Social Media experiences, given on the 12th of september 2013 at the NKVK-seminar on the differences between Belgium and the Netherlands on Marcom Level.

Presentation about Social Media experiences, given on the 12th of september 2013 at the NKVK-seminar on the differences between Belgium and the Netherlands on Marcom Level.

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  • 1. Belgium & Social media Seminarie NKVK - Marketing & Communicatie verschillen NL-BE
  • 2. MATTIASVERMEIRE.EMAKINA.ACCOUNTMANAGER.10Y.360 WELCOME INDUSTRIES FMCG.AUTOMOTIVE.FINANCE.B2B. TOURISM&TRANSPORT.MEDIA. DOMAINS ATL.BTL.ONLINE.BRANDACTIVION. SALESPROMOTION.SOCIALMEDIA. ECOMMERCE.EVENTS.CRM.EMAIL.
  • 3. EMAKINA DIGITAL NATIVE FULL-SERVICE AGENCY
  • 4. SOME REFERENCES
  • 5. Landscape.TeamStructures.Cases.Recommendation. APPROACH
  • 6. INTERNET USAGE NL BE CONNECTED 87% 81% TIME ONLINE 14,8 hours 13,6 hours NEWS READING 94% 77% MOBILE CONNECTED 50% 26% ONLINE SHOPPERS 94% 86% LANDSCAPE
  • 7. USERS NL BE FACEBOOK 8,4 M 5,4 M TWITTER 1,3 M +/- 180 K (2012) GOOGLE + 800K (visits/m) 47 K LINKED’IN 3,9 M 1,6 M SOCIAL NETWORKS
  • 8. TEAM STRUCURES CostEffective.LessEffective. MoreErrors.MoreEfforts. Centralized Centralized Team Strat + Conv
  • 9. TEAM STRUCURES Expensive.BetterRelations. LessErrors.LessCoherence. Independent Social Team BE-FR Social Team BE-NL Social Team NL Strat + Conv Strat + Conv Strat + Conv
  • 10. TEAM STRUCURES CostEffective.BetterRelations. MoreCoherence.LessEfforts. International Driven Internat. Social Team Team NL Team BE-FR Team BE-NL Strat ConvConv Conv
  • 11. TEAM STRUCURES Expensive.BetterRelations. MoreCoherence.MoreEfforts. Collaborative model TEAM NL TEAM BE-NL TEAM BE-FR Strat + Conv
  • 12. CASES
  • 13. FB EXAMPLE – BONDUELLE (1)
  • 14. FB EXAMPLE – BONDUELLE (2) 0 5 10 15 20 25 30 35 RESPONSES NL BE-FR BE-NL
  • 15. PLATFORM EXAMPLE – YUNOMI POSTED IN NL, BE-NL, BE-FR BELGIUM.GREAT WORK OF THE MAKE-UP ARTIST NETHERLANDS.SCANDAL & COMMOTION BECAUSE OF DISRESPECTFUL
  • 16. FB EXAMPLES – MESSAGES NL
  • 17. FACEBOOK FASTER EMBRACEMENT MORE REACTIVE & RESPONSIVE MORE LIKES & SHARING FASTER UNLIKE FASTER COMPLAIN
  • 18. FACEBOOK SLOWER MARKET MORE THOUGHT THROUGH MORE LOYAL MORE SERIOUS (#FOOD) FLANDERS vs WALLONIA
  • 19. FACEBOOK WALLONIA + WIN-SEEKERS + DIRECT + MORE PRACTICAL + DISTRUST TO MAJOR BRANDS + FRECH MARKET ORIENTED - PERSONAL SHARING FLANDERS - ORIENTED TO DUTCH MARKET
  • 20. UNDERSTAND.ME. CONCLUSION 3VIEWS.TALKRIGHT. WORDUSAGE.REWRITE. RELATIONSHIPS.LOCAL.
  • 21. ON THE INTERNET, AND EVEN MORE ON SOCIAL NETWORKS, IT’S THE CONSUMER THAT CHOOSES WHO GETS ATTENTION SO PROVIDE WHAT HE/SHE (MIGHT) WANT…
  • 22. CONTENT (WITH ADDED VALUE) IS KING CONTEXT IS QUEEN CONNECTION IS THE JOKER
  • 23. THE KEY: CONTEXTIVATION GIVE THE CONSUMERS WHAT THEY (MIGHT) WANT, WHEN THEY WANT IT, AND HOW THEY WANT IT… IF YOU MANAGE TO DO THIS, YOU’LL BE THE EMPEROR
  • 24. THANK YOU Questions. Linked’in. http://www.linkedin.com/in/mattiasvermeire Mail. mvermeire@emakina.com Website. http://www.emakina.nl
  • 25. EMAKINABOOKS.INSPIRATION.