How to Build, Manage and Market Your E-Commerce Website


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How to Build, Manage and Market Your E-Commerce Website

  1. 1. mat t Charles Floate How To Build & Market A Successful E-Commerce Website Step By Step Starting an E-commerce business can be pretty daunting. There are a lot of things to consider including the website, hosting, design, management & marketing! There are plenty of companies out there that will you charge you thousands of dollars to build an E-Commerce website – but truth be told, you can do it yourself easily! This E-Commerce tutorial will teach you everything you need to know step by step! What You Will Learn How to build an E-Commerce site like this E-commerce website design tips and tricks E-commerce on site SEO & link building E-commerce marketing & traf f ic generation How to manage & maintain your E-commerce store I’ll hand the reins over to Charles f or this epic 12,000 word tutorial! Guess Who Is Back Af ter the HUGE Success of my f irst guest post f or Matt’s blog, I thought I’d return once again. This time, I’ll be going through my personal E-Commerce sites over my shoulder. You will learn how I build them, optimize and generate epic traf f ic and even more epic sales! Who Is Charles Floate? I’m Charles Floate, owner of Godlike Marketing & Blogger at God of SEO. I’ve been an SEO f or 5 years now, even though I’m only 17 and have previously worked f or companies such as Wow Internet, Foster SEO and Bootcamp Media. So, what have I been up to since September when I wrote my f irst guest post here? Well, I launched Godlike Marketing, did a ton of case studies, guides and various other Tutorials. Along with quitting my job, getting my own of f ice to work f rom (mainly write f rom) f ulltime and have been making tons of other “web properties” and trying to build them up, including a f ew of the E-Commerce sites I’ll f eature below! E-Commerce Guide Contents I thought I’d include a super easy navigation guide just incase you want to read a chapter at a time or come
  2. 2. back later and want to quickly skip to a specif ic part of the guide! Also, watch out f or the bonus tips at the end of some chapters! Prologue – An Introduction to this Guide & E-Commerce So, why do I have the audacity to tell you how to run an E-Commerce site, how to optimize it, maintain it, generate traf f ic to it and all the cool things that you guys are waiting to get your teeth into in this guide? I’ve been an SEO f or close to 5 years now, have been an internet marketer f or various E-Commerce businesses all with various success and currently run a number of my own E-Commerce sites. I started a site back in early August with Matthew Barby called Corner Sof a Company. In this guide you are going to learn to build an E-Commerce site just like this one!
  3. 3. Sorry f or the gigantic screenshot, but it had to be done as I’ll be f urther dissecting parts of this site later and exactly how we built it. It also gives you an awesome look into what kind of sites you can build with this guide (and I know, it is a BOSS design!). Traffic So Far Here are some of the traf f ic stats f rom the f ull month of September 2013 which we launched it properly. Might not seem like a ton of traf f ic but with an absolutely killer bounce rate and f or our very f irst month of
  4. 4. putting it live, that’s pretty damn good! Also bare in mind f rom June (Started) to October (Site completely Finished, everything looking awesome and links built etc) we only dropped around $700 in expenditure. Chapter 1 – Setting up Everything for your Site I’m aiming to put as many of this guides steps into video f orm so you guys can get a real perspective of how to do things. Of course most of the guide will be written, and yes it is HUGE! Installing & Configuring WooCommerce In the below video tutorial, I’ll show you how to install WordPress onto a brand new domain, as well as Install WooCommerce and Conf igure it to f it your industry, countries taxes and payment settings. It’s literally that easy! Now all we have to do is move on to installing the theme to make our site look all pretty and setup any necessary specif ics f or the store itself . You can get e-commerce web hosting & a domain f rom any of the places below. Deals change all the time so check out each one! Chapter 2 – Design and Development The design side of things is actually pretty simple! As we’re running WooCommerce, it’s the same as designing a WordPress site with a f ew extra options to f ill out to make sure the theme is setup correctly in conjunction with WordPress. WooThemes (the awesome guys behind WooCommerce have a sweet collection of f ree WooCommerce themes you can trawl through!) I personally use ThemeForest, which of f ers a TON of awesome premium E-Commerce website templates. If you were wondering, Corner Sof a Company is in the Room 09 Theme (with a bit of extra hacking of the theme to make it look even awesomer! – if that’s a word) Theme Design Picking your E-commerce template/theme can be brand building or smashing, luckily! There’s a TON of WooCommerce themes available, and some really cool specif ic WooCommerce designers. I can’t pick the theme you want as it’s more up to your taste in design etc… but here’s a f ew of my f avourite, both f ree and premium - Free Themes Here’s a couple of my f avourite, f ree woocommerce themes f or you guys to potentially use in your site - Wootique Wootique is made by the guys who actually develop woocommerce, it’s a really clean and simple storef ront with a ton of customization options f or you to make it your own with a f ew simple changes.
  5. 5. Virtue Virtue is a f ree theme by Kadence, it’s more of a blogging style theme but of f ers an addon shop that makes it look really f unctional f or anyone looking to make money of their blog. Premium Themes I actually think it’d be a lot better if you looked through all the awesome themes on Theme Forest bef ore
  6. 6. actually buying any, as you might see one that grabs your attention and is perf ect f or your brand. I’ll still however give you some heads up with a f ew of my f avourite below - Sellya Sellya is an awesome theme that of f ers some f antastic f eatures including awesome mobile responsive design that’s built into change with your changes. There’s a ton of dif f erent designs/patterns to use, Google f onts integration, dif f erent industry skins so you can quickly optimize the theme and a ton more options you can check out on the sales page! Room09 It’s the same theme we use f or Corner Sof a Company, and of f ers a TON of cool options f or you to develop a site around, though we’ve hacked it to pieces and added a ton of awesome graphical work to it. Room09 still looks kick ass on it’s own and does come with a really helpf ul support team and a ton of dif f erent options/f eatures.
  7. 7. Theme & Design Development I’m really no specialist expert on WooCommerce theme development and have only done a bit of hacking of themes. So, I thought I’d link to this easy to understand guide! Amber Weinberg has an awesome blog f or any wanna-be wordpress developer, so I suggest adding her to your Bookmarks or your f eedly to keep up-to-date with her epic tutorials and news pieces. The guide of f ers some easy to learn things, that if you already know how to develop a WP theme, you can just change over all the knowledge you already have and throw in this guides inf o. If you don’t already know how to create a WordPress theme, then Derek Banas did a pretty cool video on making one f rom scratch and you’ll learn everything you need to know in under 25 minutes! Chapter 3 – Logos and Graphics For most of the graphics I use on my E-Commerce sites there’s 2 routes that I take to get graphics made up, quickly and prof essionally. I’ll go over both in detail below! 48 Hours Logo I’ll start with my f avourite which is using 48HoursLogo to get a load of dif f erent designers to battle it out to make your graphic f or you. This gives you the opportunity to have logos, packaging, website, banners designs and a ton of other dif f erent kinds of graphics super easily! Matt created a split test to see how much money his logo was costing him – the results were pretty interesting! Check out my video tutorial below - oDesk I’ve used Freelancer, eLance etc… All bef ore and though there is a lot of f luf f on oDesk (like most f reelance
  8. 8. sites). But if you do your interviewing properly, you be able to get some awesome designers, writers and pretty much any kind of f reelancer you’re looking f or through oDesk, always at a f airly cheap rate as well! Louis f rom CloudIncome who did the 2nd ever guest post f or Matt’s blog earlier this year wrote an awesome guide to using oDesk to f ind really cheap writers! Louis’s oDesk hiring strategy is pretty much the same as mine when it comes to hiring Freelancers though as most of you will know, the graphical world is a lot dif f erent f rom writing and we’ll have to do things a little dif f erent than Louis, but check out his guide regardless here! Step 1 – Writing the Job Description This is by f ar the most important part of the process, if you want to f ind writers that are suitable to your needs and that can handle the quantity you’re af ter, then your job description has to describe, in detail what you’re af ter. Starting of f your job description, you want to conf irm that they’ve actually read it rather than just inputting a template cover letter so you want to put a line within the article that they can put in their cover letter. Example - “At the Start of your Cover letter please put: RANDOM WORD. Anyone who fails to do so will be immediately declined” This will conf irm you’ve got the correct people f or the job. I needed a graphic f or this post, so here’s the description and title I gave f or the post -
  9. 9. It gives a clear look into what I’m af ter, as well as gives opportunity f or f urther work and includes the random word f or my cover letter. Step 2 – Selecting Requirements oDesk of f ers a criteria you can set to get the best possible candidates f or the job. I have a set template f or this, as I only want a f ew things. English – I need the English level of any f reelancer to be a minimum of 4/5, if they’re below this I tend to have real dif f iculty explaining this to them. Feedback Score – A f reelancers Feedback score is their average f eedback f rom all their jobs. I go f or a minimum of 4.5 Feedback score as anything under this, in my eyes means they haven’t done 100% and I want the best possible quality I can get. There are a ton of other requirements you can set but those are the main 2 that I really care about, here’s the f ull options f or you guys anyway -
  10. 10. Step 3 – Post your Job & Wait It’s that simple, just hit the big green “Post a Job” button and you’ll have f reelancers gagging to join your team! Now you’ve got to interview all your candidates, this can be tricky but it’s super easy to throttle people down to the best of the best! Step 4 – Interviews First you’re going to want to f ilter out all the ones who didn’t put your random word at the beginning of their application, this is easy just hit the “Sort by” drop down menu and click “Rate (High to Low)”. Then you simply look through their resumes by clicking their blue name button, read their cover letter as well as check out their previous f eedback and prof ile underneath their cover letter. Drop the f reelancers a message that you like the look of and go f rom there! Step 5 – 3 Bonus Hiring Tips Ask f or a watermarked mockup of the graphic to get an Idea of what each Freelancer can of f er Use Google’s Reverse Image Search to make sure they aren’t just stealing other people’s work
  11. 11. Ask questions in a detailed manner, this means if they f ind English hard it’ll blatantly show in their responses. Chapter 4 – SEO Optimizing the Entire Site Now OnPage SEO is pretty important and most E-Commerce stores really don’t push their onpage optimization f or individual products, where as I’ve seen epic success with making sure every product has a unique 200 words and a killer meta description and title. If you see some of the more basic stuf f on here that you really aren’t interested in, then don’t be af raid to skip past, this guide is f or everyone! There’s a f ew extra bonus tips I’ll also throw in at the end f or OnPage optimization to both increase your conversion rate and your rankings. Yoast’s WooCommerce SEO Plugin Most of you will know Yoast f rom their awesome f ree WordPress SEO plugin, but they also of f er a premium WooCommerce plugin. Though you don’t necessarily need it, it can be an awesome extra bonus f or $29 to help f urther improve your sites SEO. It adds Twitter Product Cards, OpenGraph, Schema Data, even more advanced breadcrumbs and a whole host of other neat f eatures to compliment your stores SEO even f urther! Meta Data For the meta data, we’ll be using the Yoast WordPress SEO Plugin which is the same as the WooCommerce version just with less f eatures. Af ter installing the Yoast plugin, you’ll get an added extension to the editing page like this -
  12. 12. Meta Titles Meta titles are really important as you want to appeal to the visitor, as most visitors will just look at the title and click through, but at the same time have it optimized f or the search engines themselves. Now, I tend to f ormat my meta titles like this: Product Name + Keywords + Company Name So in essence you get something like this - Cooper Jumbo Cord, Modular Corner Sof a – Corner Sof a Company Which breaks down into this - Product Name: Cooper Jumbo Cord Keyword: Modular Corner Sof a Company Name: Corner Sof a Company This in my opinion is the best of all 3 worlds, you get the super-niche keyword f rom people searching f or the very specif ic product name. As well as the power f rom a strong keyword and f inally the brand awareness f rom your company / brand name being within the SERP. Meta Descriptions Your descriptions can be a lot more targeted towards the searches engines indexing them, than the viewer reading it as most people won’t bother to read the descriptions you put. I don’t really have a set f ormat f or descriptions, but I tend to just describe the product whilst using as many of my targeted keywords f or that specif ic product as possible. Product Descriptions I’ve always said the more detailed the descriptions, the better. For Corner Sof a Company you’ll see we did a f ew hundred words per product. Now of course I’m not expecting you to sit down f or hours on end writing generic descriptions about your products. I wouldn’t even expect myself to, f or the CSC ones we used Natasha Nixon which of f ers some killer content on the cheap! Even though they say their SEO Articles aren’t meant f or web use, we’ve f ound them to be perf ectly suitable as long as you give as much detail as possible. 90% of the content on CSC is written by Natasha Nixon, so you can easily get a taster f or the quality by checking out some of the main product descriptions on our site. Most WooCommerce themes have 2 dif f erent types of description, you have your small description which on your product page tends to go next to your price. Then, underneath your main product details
  13. 13. you have your main description which you can put a pretty much unlimited amount of words into. Our KickAss Unique Product Descriptions! If you’re running a store that only has a f ew dozen (or even less products) I highly suggest to spend a lot of time optimizing every page individually and putting as much unique content onto each page as possible. This means your products will rank f or a ton of other long tail keywords, and as we added all these new longer descriptions, we managed to pull in a ton more visits every day and a lot more to every individual page!
  14. 14. Permalinks Your Permalinks can be f ound in your “Settings” tab of your WP-Admin. It basically decides how your URLs are displayed, by def ault they will be displayed as “?p=xxx” and that’s a really poorly optimized URL. So, you’re going to select “Custom Structure” and input the f ollowing - /%category%/%postname%/ Which will look something like this - This’ll put the product category then your product’s name af terwards. This kind of a structure means you can f ill out all of the keywords. Optimizing your Product Categories You have a f ew dif f erent options within your product categories section and optimizing all your categories properly will make a wealth of dif f erence. Especially if you have a site with a lot more products than you can optimize individually, you can optimize the categories instead. The f irst f ew options you’ll be f aced with when adding a new product category look like this. Add your Title which in this case we’ll be using “Corner Sof a Beds” as our test category to use and optimize it. The f irst thing you’re going to want to do is put in the title, this is easy and it’s just the name of your category. Then you’ll need to add your URL Slug which is the extension in which your category is displayed. Here’s how it looks once we’ve f illed that out.
  15. 15. Next, you’ll have to f ill out your description; this is where you can start optimizing everything f or the search engines. I use the same description here that I’ll use f or my meta description later on. Then, all you have to do is f ill out the Yoast details which will be in the “Edit Category” page. Just scroll down to the Yoast settings and f ill them out, here’s how I did it f or the corner sof a beds category. Sitemaps I personally really dislike the Yoast sitemaps as they don’t really give as much f unctionality as I’d like when putting a Sitemap together. So the f irst thing you’re going to want to do is head over to the SEO > XML Sitemaps and make sure you have the f irst check box Disabled – Then, we are going to want to install this plugin – Google XML Sitemaps. This gives us a ton more f unctionality
  16. 16. when it comes to building your sitemap and automatically includes pinging services to make sure the likes of Ask, Bing and Google get your sitemap submitted to them as quickly as possible. So, you’ve got the Google XML Sitemaps plugin all installed and ready to go. The Basic options part, you really don’t have any reason to touch so we can just leave that f or now, unless you’re looking to do some really strange customization kind of stuf f . Additional Pages – This bit is all about adding in of f -CMS stuf f , which f or those who don’t know what that means, let’s say your main site was in WooCommerce on WordPress but you decided you wanted to add a Forum that was in vBulletin, you’d add the /f orum of the vBulletin and any f urther category pages to the Additional pages part of the sitemaps plugin. Post Priority – Leave this on the standard Comment count bit, as it really doesn’t matter though you can turn of f automatic priority and setup all your own priorities. Sitemap Location – This bit is where you want your sitemap to go, on def ault it’ll be /sitemap.xml which f or me is perf ectly f ine, but if you want to specif y somewhere dif f erent you can just choose to do so. Sitemap Content – Leave all the standard boxes ticked but add the Category pages and f ollowing pages so you get everything indexed. The rest of the plugin is pretty much up to your own will of what you want the bots to look at and how of ten. If you’re running a pretty big E-Commerce site, I always suggest having the Homepage f requency on “Daily” so the inf amous GoogleBot will come back and check your site (hopef ully) every day f or any changes. Bonus Tips - Add a Product Video and the use the Yoast Video SEO Plugin to add an awesome rich snippet and increase your conversion rate! Add some super simple Schema data to your site to add a Review Rich Snippet Chapter 5 – Product, Content & Sales Management Managing your site can be ridiculously dif f icult, managing any site f or that matter can be hard but when you’re a 1 man band with orders, calls, emails, products, marketing, design, content and all that stuf f to manage it can seem like an absolute nightmare! I’ll be giving you here some good advice on how to actually manage everything on your site whilst still leaving time to actually Sell your products. Managing Orders If you have hundreds of people buying of your site every day, it can be really tricky to manage everything. Luckily f or us every action that happens on the site, WooCommerce uses as a “Comment” using the WordPress f unctionality already in place, clever guys at that WooCommerce place aye!
  17. 17. So, if you ever get stuck on remembering orders you can quickly manage everything within the WordPress comment f acility or the WooCommerce orders back end. They also give you reports, which means if you’re doing your job as an IM’er and want to quickly show your boss how much money and sales (and if you’re running a coupon campaign, you can have a look at individual or all coupon/discount usages) he’s made this month! Shipping Now when it comes to shipping, I don’t really have much in the ways of advice as it really depends on what kind of product you’re selling. Some of you might be using the likes of a drop shipping or af f iliate service to sell your items, so I really can’t give advice when it comes to that kind of thing. I personally use a 3rd party when it comes to shipping my products, I buy of f them and they ship f or me at the wholesale rate, making me some money on the sof a itself . I do however run another site called Mystic Magic, which I sell trading cards of f . As you can imagine though, trading cards are relatively light weight, especially when I am shipping them generally in “Singles” (which means to ship them a card or a couple cards at a time, yes people actually do buy individual cards!). I have a wholesaler who sells “Jif f y” envelopes (aka padded envelopes) f or a mere £0.11 each per envelope, they look like this - Yup, f or £11 I can ship 100 dif f erent cards all orders ranging f rom £3 upto £50 per card (Mental, I know!). Managing Products Managing products in WooCommerce is f airly easy, unless you’re posting in bulk… Then it can be a HUGE pain. Luckily f or us, WooCommerce have thought of pretty much everything and have built a premium plugin called the “Product CSV Import Suite” which looks like this -
  18. 18. You can buy it here, at a pretty expensive $200 or so though! Otherwise, WooCommerce has a built in product poster that is pretty detailed, but can take a while if you’re adding hundreds (if not thousands) of products. I thought I’d give you a quick explanation of how to use the product adder step by step anyway! Product Name – This is where (you guessed it) the name of the product you’re posting, goes. Category – This is where your product categories go, just make sure you’re selecting the right one and have all your categories setup properly bef ore posting your products. Main Description – This is where your main post goes, it’s the exact same as a standard wordpress post area and looks like this - Just input all that text I was talking about earlier here to optimize your product descriptions! Product Page Settings – Luckily f or us, we have a built in Meta Title/Description tool to input to. Use the Optimize guide in Chapter 4 f or this bit! Product Short Description – This is the bit that gets added on the category pages and is the “Excerpt” if you like of a product page, I suggest putting in what you’d normally put into the meta data in here as it’s around the
  19. 19. perf ect length f or this part and cuts down on content creation cost and time. Featured Image – This is the main product image, it’ll be displayed on the product page and everywhere else as the main image f or your specif ic product. Product Data This tab is FULL of important stuf f , so I’ll explain it bit by bit SKU - This is the barcode name normally on the back of a product, it’s the Unique Identif ier of a product and is generally suited f or the likes of a Bookstore or people searching f or a VERY specif ic product’s barcode. Regular / Sales price – This is just the determining price, if you input a Sales price you HAVE to input a regular price and it’ll look like this - Tax Info – This is just adding or not adding in your tax, easy stuf f ! OnSale Info – This is just selling if your product is on sale to add a banner and what not. Inventory This is where you can manage your inventory of a specif ic product, just click the “Enable stock management at product level” button and you’ll be able to easily manage your stock like this - Shipping – This is easily manageable, if you have a product that can weigh a lot and you’re calculating all the delivery f ees using a 3rd party API (such as FedEx) to calculate the distance and weight to then charge the buyer this part is a must! Just f ill out the shipping inf o and the API / cart will do the rest f or you. Link Products – The cheeky beauty of an upsell! You can add products that are “similar” so they get an upsell at the cart page, hopef ully making you a bit of extra bob f or some easy work. Managing Content You can always use the same process that I put in the graphics guide and use oDesk to f ind some pretty good content writers, again, just make sure to test them bef ore throwing a bunch of money at them to write content f or you. For products however, I use Natasha Nixon, which was a service originally by one person (yup, her name was natasha) on Fiverr.
  20. 20. Now however, they have a dedicated team of writers and a f ully f lexed site to deal with all your orders. SEO Articles Even though they say they don’t suggest using the SEO Articles as web content, it’s still really good f or the likes of a big product description f or $6.25/500 word article who could argue? Especially when you get a 10% discount on Orders over $500, so if you want to order a ton of content straight away f or your products, this is your best bet! Authority Content This is the juicy stuf f , it’s written by published authors and journalists. It’s rather expensive at around $40 per 500 word article but is perf ect if you’re looking f or a really well written blog post or press release later on in your site’s development. I use the authority content to get content written f or my press releases, just describe exactly what you’re looking f or and you’ll get an epic piece back, normally well over the word count of what you ordered. Chapter 6 – E-Commerce Link Building Link building f or an E-Commerce site can be insanely dif f icult! So, I’ve put together a f ew dif f erent ways you can go about your link building. Though some of them take a lot longer than others, they all have some good return. I’d start of f with your E-Commerce site’s link building campaign by starting with Matthews tutorial f rom earlier this year on “Stealing your Competitors Rankings” this’ll help you start of f with some good solid f oundation links, then you can move onto the more complicated stuf f below! 6.1 – Link Building for Traffic Generation Don Roades did an excellent post on Downtown E-Commerce on what I’m about to explain, but I have a f ew tweaks! Forum Traffic According to Don, you can add some awesome sales to your website just by adding a link into your f orum prof iles signature back to your site.
  21. 21. As you can see, they generated a total of over $14,000 in sales in just a month of posting on 3 f orums! A strategy Matt has used to generate over $95,000 with this very blog! Finding Related Forums This isn’t really very hard, you can use your good old f riend Google by inputting a Google f ootprint like: inurl:forum “keyword here” You’ll generally be able to f ind a ton of dif f erent f orums, I suggest putting a f ew into an excel document and check the states of the f orums, most f orums you’ll be able to see said stats by visiting the site and scrolling to the bottom of the f orum in the f ooter area - You can also check out Matt’s post on how to f ind & engage your audience with some f orum f inding tips! The Rules of Forum Posting! Forums and communities, like their community… Most of them don’t like some brash new kid on the block coming in a posting a ton of links to their own site. Bef ore you post ANY links to your site, introduce yourself and get some members to recognize you as a pretty nice chap! Then you can unleash your new shiny signature with some links or graphics to gain your site some cool traf f ic.
  22. 22. 6.2 – White Hat E-Commerce Link Building Though, technically using the f orum tactic would be “real white hat” I’ll just be going over some tips on how you can do some really good white hat link building below. Content to Earn Links This topic has been overly covered, I’ll admit that one but I thought I’d add it in anyway. Still, and by the looks of the f uture of search, “natural links” will always be the best as you’re heavily unlikely to get any kind of penalty. Natural links are those links that you get f or f ree, they’re the links random people (or some targeted) have placed around the web as they’ve seen your content, liked it and give you a kick ass link in return. Building a Content Team This was covered by Matthew Barby (who also lef t a cool tip f or you in the Bonus Tips section in Chapter 10) on f ind my blog way. He built a content team and managed to get some awesome, natural links in doing so, check out his post here. Outreach & Guest Posting For those SEOs in the crowd, I’m sure you’re horrif ied by this category as it’s been covered SOOO much. So I’ll just give you some quick links to f ollow up on and you can go get started in the guest post game. The Outreach Bit Matthew Barby (Yup, he’s at it again!) armed with ScrapeBox and BuzzStream managed to outreach to literally, hundreds of targets in under an hour, getting some really good quality results back f rom the outreach campaign. He did a post here on “Link Prospecting on Steroids. The Guest Posting Bit Kristi Heines wrote “The Ultimate Guide to Guest Posting” (I know, an old and tired title and I’m a victim if anything of using those kind of titles, but it really is “the ultimate guide”) f or KissMetrics, which literally covers everything. Saying that though, I would skip the f inding bit as you’ve got the tutorial Matthew wrote! Check out the post Kristi wrote here. White Hat Tiered Link Building Rohit Palit (who also works f or me at Godlike) did an epic piece on using the normally black hat technique of Tiered Link Building in a completely white hat way using some really quality content, put on some really good places then using them as “Link Properties”. Check Rohit’s guide out here.
  23. 23. 6.3 – Grey Hat E-Commerce Link Building The true def inition of a grey hat has been argued over f or donkeys years. I class myself as a grey hat, and by my def inition it means you use both white and black hat SEO tactics to push your site up the rankings and bring in some epic search engine traf f ic. So in this part of the guide I’ll be giving you exactly that! My approach to a grey hat link building campaign is using white hat SEO (such as guest blogging etc..) and manually building the likes of Web 2.0s f or your tier 1 then using black hat tactics (such as private blog networks etc…) f or your tier 2. We won’t be f ully automating anything, and f or this to work it can be rather costly, but the beauty of it is you get quality across the board and it can really increase your rankings. Tier 1 As I was saying earlier, I highly suggest using white hat things f or your Tier 1 services, though understand that it can be highly expensive in terms of time and money to just get 1 guest post published, let alone an army of powerf ul tier 1 links. I have a f ew f avourite services to speed up this process though, so no worries there! Fat Joe Guest Blogging – I’ve used these guys f or a f ew dif f erent clients in the past and though when you start talking about the higher DA stuf f , they can be rather expensive. If you’re just looking to build some good quality guest posts with great content, these guys can be awesome! They have some really good inhouse writers and have been published across the web, including Moz, SEJ and a f ew other huge IM blogs. Niche Blog Posts on Traf f ic Planet – I’ve been using this service a f ew times over the last month, and Morgan (the guy behind the service) is a really nice guy. He’s in constant contact with you about your order and is a great help when looking to order more specif ic things. Otherwise f or a mere $30 you can get 5 good, quality posts (My Average domain authority f rom this network is around 35!) which is a killer price f or these kind of posts. Also, to actually get a post live on Traf f ic Planet can be really dif f icult, the vendors are severely vetted bef orehand. Tier 2 There’s a f ew dif f erent things you can use f or your tier 2 links but the best in my opinion is still to use private blog networks, so I’ll be giving you a f ew options when it comes to the dif f erent blog networks available. Private Blog Network Links I personally normally use 1 of 3 services to build these kind of links. The beauty of using private blog networks
  24. 24. is they of f er contextual links on highly authoritative sites at a f airly cheap price. The f irst service would be Link Emperor which you can check out my Matt’s tutorial on here. When using LE to create these kind of links, f irstly create your campaign, add your manually spun content and keywords then use the custom order f orm to order your private network links. I highly suggest using either Ultimate Buzz, as they of f er links at about $1/post and are f airly good at delivering them quickly and on google quality sites (I’ve seen a f ew of the sites MozRank go upto 6 bef ore, that doesn’t mean DA by the way). Then, I generally use 2 services that are available on black hat world (yup, however much that f orum is turning into a piece of s%$t it’s still got a pretty solid marketplace, if you ignore the mods approving every thread available on there without proper vetting) and wicked f ire. Galaxy Blog Network – These guys are a pretty cheap but good quality site network that of f er some ok content, good support and quick turnaround times (Normally you’ll get your report within a f ew days, and if there’s any issues later on their Skype support will f ix them almost immediately! Juggernaut Blog Network – I’ve only used these guys a f ew times, but they have some seriously powerf ul links though are on the more expensive side of galaxy they of f er a lot better quality of content, f antastic support and the links are on pretty strong domains. 6.4 – Black Hat E-Commerce Link Building Now, being a black hat SEO is hard nowadays, if you’re mentally challenged that is. For some very odd reason people think black hat is just spamming links 24/7 and likewise, with spinning you can only even automatically spin content which will be unreadable. Doing that then, is if you’re trying to rank on Bing and Yahoo (Which f or E-Commerce is perf ectly viable and around 30% of our traf f ic f or CSC comes f rom those 2 search engines). If you’re going to go into black hat f or E-Commerce however, there’s 2 dif f erent routes you’ll be wanting to take - Micro-Spammed Site These are minisites which you use to generate sales or traf f ic to your main site. Whilst these are great, you have to have a f ew in a f older somewhere, ready f or the next update which will wipe out your site completely. Follow my ranking f or rand post, which was actually my f irst guest post on this blog earlier this year. It f ollows exactly how I ranked a post f or a number of keywords in just a f ew weeks, with hardly any money spent. Parasite Pages These have been making a f ew dif f erent headlines as of recently with the likes of Payday Loans by Mr Cutts (a little taunt at matt cutts anti-spamming campaign) and the viperchill f iasco with YouTube videos ranking really well. Ef f ectively, you use spammy link prof iles targeted at pages on high authority domains such as YouTube, Rebel
  25. 25. Mouse and 3rd party blogging platf orms. If you’re looking to use this kind of tactic f or E-Commerce then it’s f antastic f or both pushing sales and reputation management. Check out Dan Zarella’s post on using parasite SEO f or reputation management here. Chapter 7 – PPC and Media Buy Traffic Generation If you haven’t already seen it, I did an epic guide on Traf f ic Generation around 2 months ago. Though that really wasn’t based around E-Commerce traf f ic, so I thought I’d take a look at how we generate traf f ic to Corner Sof a Company and some ways you can to your own sites. Adwords PPC Alternatives Ok, so we’re a f urniture site, so we need to f ind people who are looking at things like home improvement or f urnishings. Now Adwords has been hundreds and hundreds of guides that have already been made bef ore and if you don’t know how to use AdWords then just Google “Adwords guide”, there’s TONS! You can even automate your PPC management with Wordstream now, so it really doesn’t take much ef f ort anymore. BuySellAds BuySellAds is a media buying platf orm, it has some gigantic sites and you might even see some f amiliar f aces, *cough* black hat world *cough* on their listings. Ok, so we’re going to look f or some sites that will have our target audience in mind. All you have to do is f ire in your related keywords into the BuySellAds search f acility and it’ll give you all the sites with your keywords in mind. Straight away f or our f irst keyword “home improvement” we already f ind 5 sites with some pretty juicy impressions! BuySellAds also has the options of “Ad Bundles” and they’ve got over 30 dif f erent bundles to choose f rom!
  26. 26. Included in these ad bundles, is the “Home Design & Improvement” bundle, which f or around $1,250 I can get nearly a million impressions every month and with a good advert shown across all these sites. I’m sure it wouldn’t be hard to make our money back! That’s 14 dif f erent site placements, totaling 927,000 (DAMNNN) impressions f or $1,250. Considering we can make around $320 prof it on each sale, shouldn’t be hard to make our money back if we can pull in a couple 1,000 visitors! TextLinkAds now MediaWhiz TextLinkAds is awesome f or 2 reasons, it not only builds you traf f ic f rom the highly popular pages, but you get DoFollow backlinks included, meaning you can kill 2 birds (pref erably penguins) with 1 stone You can get some f antastic related backlinks along with getting some good visitors f rom popular sites. For this example, I’ll be putting in, again “home improvement” and straight away we get 658 results! Pretty good, and what’s even cooler about using TLA is we can f ilter all of our searches by Language, Category, TLD (Top Level Domain, e.g. .com, etc), Moz’s DA/PA, the Link Popularity (TLA’s score of how the quality of inbound links to that specif ic page). As well as the Alexa rank, the ad price, domain age (Some sites up to 20 years old!), number of Ads sold, Number of Pages, Number of Backlinks, the location of the backlink (e.g. Homepage or subpage of the site) and if it’s listed in the Yahoo or Dmoz Directory. As you can see there’s a ton of dif f erent search f unctions f or us to decide on what kind of a link we’re af ter! So, I’m going to search – “home improvement”, have my language as English, and my minimum DA of 45! It pulls out a whopping 117 results, we could literally build our entire link prof ile just using this site.
  27. 27. Unf ortunately, I’m not really looking to spend 100s of dollars per link, so I’m going to f urther ref ine my search by adding the maximum price as $50. This takes away 7 results and puts me down to 110! Straight away on the f irst page of results, I’ve already f ound a link that can give me 1 of 3 things - This is great because- It gives me the opportunity to be on a ranked list, which I can use as an extra bit of reputation management. It gives me a link f rom a site that looks completely 3rd party as they rank sites anyway (Unlikely to get penalized) And it gives me a link that’s on a super highly related website, which should please the socks of that Penguin! Media Buys
  28. 28. Media buying, f or those that don’t know is where you buy a piece of online real estate such as an advertisement or graphic on. You can use BuySellAds f or this, so I’ll be going through some cooler things you can do with BuySellAds in regards to media buying! So, we’ll be using BSA again! It’s just such a good tool (Where else can one buy a tweet f rom Paris Hilton?!) moving on to tweets actually, we’ll be looking at buying tweets f irst! Buying Tweets Twitter and Tweeting has become a vital part of most sites online marketing campaigns, with people tweeting over 500 million tweets… Every day! You need to def initely get in on that action! So, in this example let’s say we were selling a brand new App f or managing your money – That’s 2 dif f erent kinds of sites we can aim f or, any sites related to apps and any sites related to personal f inance! Straight away on clicking the “Tweets” part of our navigation bar, we already f ind some cool targets - AppCraver with around 46,000 f ollowers and at just $40 f or a Tweet! Neal Schaf f er with nearly 70,000 Followers f or a mere $80 a Tweet! I Use This App with over 22,000 Followers and at just $20 a Tweet! iPhone Team with over 350,000 Followers and at nearly $270 a Tweet! As you can see, we have some awesome options to both promote our content and products as well as help grow our social f ollowing! Not too shabby f inds f or a 5 minute search, aye. Buying Newsletter Placements If you run your own newsletter, you’ll know how powerf ul it can be to have 100s of people in your target market to easily re-target! BSA of f ers an awesome email newsletter buying f acility with a TON of huge blogs across a number of dif f erent industries. So, f or this example let’s say we run a Photoshop template selling site, we want to promote our templates to a ton of related users and hopef ully grow our own Newsletter. So, we do a quick search on BSA f or “photoshop” go to the search f ilters on the lef t side of your screen and select Medium then remove everything but email! And you’ll get a ton of dif f erent options to buy spots on their newsletters f rom. In this case, we actually managed to get a pretty cool 9 results, which boiled down to our very specif ic niche is actually about 5 but those 5 total nearly 800,000 newsletter subscribers! That’s a potential boiled down to “real statistics / conversions” of around 50,000 people to both see our brand and click through to our site and buy some PSD templates!
  29. 29. YouTube Marketing YouTube, especially f or E-Commerce style sites can be an awesome point to generate traf f ic. Just take a look at the Dollar Shave Club campaign if you want a prime example of someone spending a couple hundred bucks in production to making an absolutely f ortune in return. Now, I’m not saying we’re going to make a ton f rom viral videos, but I will be giving you an awesome tip on how to actually market your videos themselves. I introduce to you, Tube Assist ! If you’re looking f or some inf o on actually making the videos f or your business, then I’d suggest you check out Phil Nottinghams guide to video creation f or all sorts of businesses. Chapter 8 – Maintaining your Site, Traffic and SEO! This can be really hard once your site starts kicking of f , having orders f lying in, tons of people asking f or extra inf ormation, your SEO and general online promotion campaign to manage as well as all that juicy traf f ic you have and want to and convert into sales. Maintaining your Site When your site starts growing, it can be dif f icult to manage all the dif f erent aspects of your site, so I’ve put together some awesome tips to help improve various aspects of your site really, really quickly! Using Trello Trello is an awesome card based CRM which will make your lif e a LOT easier when it comes to managing your site, we use it at CSC to help with a number of things, including managing your orders in a lot easier inf rastructure than WooCommerce by def ault provides. You start of by making a board and adding your “Cards” to each list of things to do. This is our onsite board where we have things to do via the Backend of the site. As you can see I’ve got a card on Adding a New Blog post, and on that card I’ve commented a title I came up with -
  30. 30. Now all I need to do is move that card into the “Done” section when I’ve added the post, this makes my time management a lot easier. If I want to add a deadline to each card or assign cards to specif ic team members, it’s literally as easy as a click of a button. I can even attach f iles in case I want to add images or videos to a specif ic blog post or as another example if I want to add an Invoice to a product order card. With Trello, you can easily manage pretty much every aspect of your time consumption on your site. I highly suggest using it as a quick way to manage anything on your site and all you need is a Google account to get started anyway… Oh and it’s Free! Getting More Traffic & Sales So, you’ve built up your site and have a ton of visitors every week pushing through f rom all sorts of places, but you’re still wanting to get more traf f ic and convert the traf f ic that you’re already getting every month. Traffic Generation with Micro-Sites At God of SEO (my blog) I use these to pull in a ton more visitors to the site and bring in some more newsletter subscribers completely organically. An example of one of my micro-sites would be
  31. 31. Which straight away you can see is an EMD, then I’ll add a kick ass landing page design (this one I used is the Lister theme f rom ThemeForest), with a newsletter signup f orm, video and some epic optimized content to help f urther push the site up the SERPs. I’ll throw in some niche related links f rom a blog network, or just organically build links to it f rom my own sites and let it bring in traf f ic f rom Google, Bing and Yahoo to then push more signups through my blog. This specif ic site has only been going f or around 2 weeks now and has already managed to pull in 290 uniques and convert 17 people to signup to my Newsletter! Now, this landing page is targeted more at gaining Newsletter subscribers but you could easily build them around a specif ic product or your company itself to pull in more traf f ic and use it as a “f eeder” site to send that traf f ic back to your main site. Increasing Conversion Rates Luckily f or us, WooCommerce has some excellent built-in f eatures such as the related product and comparison f eatures that I already mentioned earlier in the guide. A/B Testing This is simple, just show one thing f rom your site to half your audience, and show another thing to the other half . This can sometimes be as limited as just the header f ont or sometimes as vastly dif f erent as completely changing the product title, picture or even just the Add to cart button. This is a great way to f ind out what converts better, and what pulls in more people.
  32. 32. Credit to Stu Miller Improving your User Experience I continually love getting new people to check out your site and try to buy something. This can be your grandmother who’s only been using the internet f or a year and is still on Windows XP with Internet Explorer 6 or your 12 year old nephew that calls you noob every 5 seconds at the dinner table. People think user experience testing is really expensive and you have to hire a company to do a f ocus group or hire a big design/development agency to changes things, but it’s really not… Whenever you’re on the laptop with a f amily member or a f riend or partner, just sit down with them and ask them if they could look through your site and buy something, of course, just stop right at the end when you actually have to put in card or payment inf o. This gives you some awesome inf o and can give you a pretty varied sample to take a way and work f rom, then just stick all the inf o they commented on in your phones notes and when you’re next working on your site maybe change the Add to Cart graphic to make it a little bigger or have all the Checkout process on one page All these small things will help your sites sales sky rocket! Keeping up with your SEO Campaign If you aren’t an SEO yourself , I’d always suggest hiring an outside SEO f irm on a budget that suits you (and not what they try and upsell to you) and your site. Though, f or some people this can be daunting and some f irms want to enroll you into a 12 month contract which f or a new business can be crushing. So, here’s some really easy tips to help manage your SEO over the next f ew months, on a f airly limited budget! Link Building We’re not going to be able to af f ord a massive white hat campaign with a ton of Outreach, so f or clients that generally can’t af f ord my link building prices I point them to one of 2 Traf f ic Planet gigs that are really good f or f airly new sites. If you’re a business looking f or a service that’ll get you links f rom strong authority sites in your niche. Then I highly suggest this service by LemonSEO, depending how much you’re looking to spend you can get really good posts at f airly cheap prices. Use the Custom pack as then you can even provide your own Author Bio bit to f urther promote your company. I understand that even at the cheap-ish prices of a f ew hundred bucks, that can still be on the tad expensive side. So that’s where Morgan comes in with his own Niche blog network service on traf f ic planet, just select your industry and f or $30 you’ll get 5 posts with an Average DA of 35, all within the week you ordered them. Just ordering one of his $30 packages every f ew months means you’re getting 5 really high quality links to help
  33. 33. boost your sites authority up pretty easily. I use this service f or my own micro-sites as a good alternative to spending a f ew hours creating links with the same kind of authority. OnPage SEO If you have got a site with thousands and thousands of products, then use Trello to do a category of products every month, you’ll soon see the benef its of having every products onPage optimized when the traf f ic continues to roll in f or a ton of dif f erent long tail keywords. If you’re running a pretty small site then use Moz’s OnPage reports to take a look at any onPage errors you might have, just so that you can continue to tweak your onpage until it’s just perf ect. Chapter 9 – E-Commerce Tips from the Experts I decided to get some of the top SEO, IM’er and E-Commerce experts to add some valuable insights and tips into the world of E-Commerce so you guys can learn even more f rom this guide! Matthew Barby of Wow Internet – Mention Tracking One method that I use as a core strategy within large E-Commerce projects is ‘mention tracking’. Now, by this I don’t mean just setting up a Google alert around your brand name, I’m talking about large scale product monitoring with buyer intent. One of the tools that I’ve been using a lot recently is BuzzBundle. This tool allows you to search across social media, blogs, f orums, Q&A websites and video sharing sites to f ind mentions of specif ic phrases.
  34. 34. In the screenshot above, you can see that I’ve identif ied a load of users that are actively searching f or a solution to an issue they’re having. In this case, they’re looking f or screen capture sof tware. I actually used this f or a recent tutorial that I put together on Camtasia Studio and generated some good targeted traf f ic as a result. This kind of traf f ic can be invaluable f or capturing users with a high level of purchase intent. Check out this article f rom Downtown E-Commerce that looks at the best approaches to take when engaging within f orums with a f ocus of generating sales. Another tool that I use is This tool allows you to track mentions across the web of any of your products or brands. I use to track any mention of my main products online and set up email notif ications so that I can jump in and either participate in the conversation, or f ind webpages that have discussed my products without linking to them – this can be a quick link building win. Mike Campolattano of SerpChirp – Improve your Customers Experience! Every product you of f er has a history and a story to tell so Use these as a way to be creative and develop robust & detailed product descriptions. Each product in your store should have a number (at least 10) of large size photos (800 x 600 jpeg should be f ine) on its details page as well as a zoom photo option if possible. Remember humans are visual creatures and shopping is generally an emotional decision so the more photos you have the more chance you have of the consumer creating mental ownership of the product. Make sure you are giving every visitor that views your products an easy way to review and share that item. The more personal choices you give the visitor the more apt they are to perceive value in you and your product If you aren’t using product videos on your detail pages then you are missing out on huge opportunities to be shared and turn prof its. A nicely done video can have huge value. Also remember to close caption your videos as it’s always a good thing to not f orget the hearing impaired in our communities. Ensure that you have trust badges prominently displayed on your site. Establishing credibility by displaying trust badges can increase conversions by over 70%! Pratik Dholakiya of E2M Solutions – Some Tips! You should always f ocus on having unique products description in all the product pages to avoid duplicate content issues. Especially when you’re reselling the products that are available f rom
  35. 35. other sources. I’ve come across many E-Commerce websites having duplicate content issues and being the target of a Google Panda attack, due to lack of unique content on product pages. These days Lazy Loading seems to be working pretty well instead of creating pagination if a website is having thousands of products. This would help avoiding duplicate pages, duplicate title & meta description issues in the long run. I’ve also f ound this to be user f riendly as users don’t need to go to next page and wait till the time page loads. Utilizing a strong blogging strategy most ef f ectively should be an essential part of your marketing activities. Blogging helps a lot to keep your customers engaged and generate new sources of traf f ic, if you could share helpf ul tips with your audience – Check out how GrooveHQ did it. Many E-Commerce website owners doesn’t f ocus on blog much and mainly because they think their customers won’t be interested in what they share in the blog. In f act, the customers/users normally always want to read/know more about the product they’re purchasing, so having a great post on each one or even throwing up some video reviews can really help! From a social media stand point, I’ve seen many E-Commerce websites using strategies like “Share this product on your Facebook wall & get a 10% discount” – This seems to be working pretty well as this opens up new doors of grabbing more customers, f ollows and it helps with growing your social media campaigns. Colby Wren from No Hats Marketing – Social Proofing One way to establish authority as well as credibility is to social proof your E- commerce brand. Bef ore you even start an organic f ollowing I suggest making sure you look the look bef ore you walk the walk. That means spending some time setting up f or Facebook, Twitter, and Google + adding logos, pictures, content and setup a hootsuite to have scheduled postings f or your prof iles f or the days to come. BlackHat tip – Buy your f ollowers, buy your likes, buy your +1’s by around 10,000 Facebook f ans, 20,000 Twitter f ollowers, and 1,000 +1’s. These can be purchased f rom Fiverr or AddMeFast this will give the psychological association with an established brand. Promoting and establishing authority provides the psychological assurance of , “This is not a scam”. That can be very powerf ul f or your conversion rates and growing your real and organic f ollowing quickly. There is something attractive about a large number of f ollowers and likes that makes us want to join the group. Would you rather have your traf f ic second guessing your website while they pull out their credit card or have them f earlessly spend on multiple occasions? Many ask me f or an example of this engagement and how much time does it take to actually manage f rom week to week. One of my f avourite examples is looking through the Dollar Shave Club’s Facebook page.
  36. 36. They have built a successf ul E-commerce business based on Brand ambassadors and edgy marketing campaigns. They make sure they respond to every negative criticism prof essionally and thank every positive comment they can. Now that they are established they don’t even have to answer questions. Within the hour a handf ul of brand ambassadors have addressed the question asked and have provided customer service f or the brand that they love. Pretty powerf ul stuf f .
  37. 37. This is just a f ew of the comments they have received this morning. Think about getting an exponentially larger amount of traf f ic every single month. For example the average video produced by the Dollar Shave Club receives statistics like this with hundreds of thousands of views f ollowed by thousands of purchases. To put it in numbers you understand each share reaches approximately 500-1,000 people. That means this post alone potentially reached 800,000-1,500,000 people. Even on a small scale this could mean major awareness f or your brand. Having a website that someone buys something f rom may only happen once and lacks a long-term relationship. Social media allows you to nurture a relationship with your brand ambassadors and target audience and promote more products. You never want to saturate your pages with promotions and products, but establishing trust and throwing in products ever 10 or so posts will drastically increase your natural f ollowing. Brent Johns from No Hats Marketing – Analytics Tracking to Increase Conversions Everyone goes through the motions of setting up Google Analytics f or their E-Commerce properties, but not many people go any f urther than that. They’ll analyse traf f ic based on normal Google Analytics: traf f ic, sources, demographics, bounce rate, time on page, etc. But taking analytics to the next level, you’ll be able to make concrete decisions and stop the guess work.
  38. 38. But how do you take your analytics to the next level and start understanding exactly how people are using your E-Commerce site and turn your traf f ic that doesn’t buy a product into prof it down the road. 1. Remarketing If you start to understand why people leave your site, you’ll also understand how to remarket and retarget these people. At what point do they leave your site? If they’re leaving with items in the cart, is your cart too many steps? If you’ve simplif ied your cart checkout, then perhaps it’s the shipping costs. If they lef t your site with items in the cart, try retargeting them with Free Shipping. 2. Quantitative vs Qualitative measurements People visit your site f or many dif f erent reasons, but having the amount of people and all the stats available in Google Analytics don’t give you a very clear picture of the why they visit and why they purchased, or didn’t. Ask your audience open ended questions. “Did you f ind what you were looking f or?” If you don’t ask questions, customers don’t have the opportunity to tell you their experience, and you’ll be surprised how many will tell you the f laws in your site. It’s easy to decide how your site looks based on your opinion, but constructive criticism f rom your buyers is a def initive way to know you’re making the right changes to your sales f unnel. Polls are a really good way to collect this inf ormation without asking f or too much time input f rom your visitors. 3. Combining reports Data visualization can help lead to actionable decisions and that’s the point of analytical data. Separately, the campaign, mobile, and backend data don’t always reveal actionable data, but visualizations of the data can reveal hidden problems in your E-Commerce site. Aggregate data is usef ul, but organized data that provide overall insight leads to actionable data that increase your bottom line. Chapter 10 – Bonus Tips for WooCommerce WooCommerce has some excellent bonus tips that you can use to f urther add f unctionality to your site. WP-Lister for eBay Management (Free Plugin) If you’re looking to manage eBay and (like me) hate the eBay backend, then WP-Lister of f ers a built in solution to quickly add your websites products and manage sales/bids of all your current products. Check out their video below f or some extra details - Manage your Customer Relationships (Paid Plugin) There’s a cool premium plugin on CodeCanyon f or WooCommerce called WooCommerce Customer Relationship Management which allows you to easily manage your relationships with customers. You can use the likes of Skype to call them, it integrates with Newsletter sof tware like MailChimp, you can quickly export the contact details f or all clients or individual customers, you can send emails either to individual, select or all customers.
  39. 39. Basically, you get a ton of awesome f unctionality f or managing all your clients really easily! Add YouTube Videos to Products You can quickly add a f eatured youtube video to your products using the standard WooCommerce page. Adding the Yoast Video Plugin I mentioned earlier can help vastly improve conversions of both sales and people clicking through f rom the SERPs! In some themes, this will change the Featured Image to your video, not all but some – So be caref ul as you might want to do a little hacking with this! Make AmazonAffiliate Sites with WooCommerce (Paid Plugin) As a load of people generally don’t want to sell their own products, amazon af f iliate sites have been all the rage f or a while. There’s an awesome plugin you can use to make quick af f iliate sites called WooCommerce Amazon Af f iliates which quickly lets you setup amazon af f iliate sites straight in WooCommerce. Fraud Prevention I got pointed to his by CCarter f rom WickedFire and I must say, it is pretty awesome! Sif t basically of f ers a real time tracking of users on multiple site, it’ll f lag people that have unusual activity to make sure your site isn’t getting de-f rauded by some “real black hat” (hehe) and of f ers some awesome ways to do so. Check out their How it works page to learn a bit more about what Sif t actually does. Chapter 11 – Extra Resources & Guides to Follow I thought I’d add some extra resources f or you guys to learn even more. I’m sure you’ll be done with reading f or a while (or who knows, maybe you’re even more thirsty f or knowledge). Guides -
  40. 40. Video Tutorials -