How To Build A
Successful Blog.
Who Is Matthew Woodward?
• Started creating content at 13 years old
• No idea you could make money online
• Successful cor...
The Blogs 2 Year Success.
Year 1
632,452 page views
572,763 YouTube minutes
$73,334.09 profit
Year 2
4,074,648 page views
...
Traffic Growth.
“With your help I have doubled turnover month on
month every month for 5 months”
“Your website gave me the opportunity to ...
Why Start The Blog?
• Followed my passion
• Wealth of knowledge to share
• Only a few blogs published high quality posts
•...
Defining Your Blog/Sites Purpose.
• What is the point of your site?
• What do you want other people to say about it?
• I d...
Preparation Is Victory!
Good logo & branding
Content strategy
Promotion strategy
Setup to extract value
Logo & Branding.
• Helps people to remember you
• Sets you apart from the competition
• Strong brand colours
• Personal lo...
Content Strategy.
• Find out what people want & give it to them
• Create content that solves problems
• Make it the very b...
Promotion Strategy.
• Keep It Simple Stupid
• Live where your audience lives
• Engage people by solving their problems
• B...
Tone Of Voice.
• Tell it like it is
• Get straight to the point
• Don’t hide behind business talk
• Show your personality
...
What Is Value?
Affiliate clicks & sales
New traffic from content sharing
User generated content
Social shares
Subscription
Prioritising Value.
1. A full time subscription
2. Social shares (Google+ / Twitter etc)
3. User generated content (commen...
Subscribers Are King!
• Builds relationships
• Drives constant traffic
• User generated content
• New social shares
• Stea...
Getting Subscribers.
Subscriber Value.
Email Engagement Sequence.
• Welcome message
• Relationship builders
• Content ideas
• Testimonials
• Breathes life into o...
Social Shares.
• Make sharing visible
• Social lockers – exclusive resources, videos, PDF’s
Create A Forum.
• User generated content
• Creates community
• Long tail search traffic
• 15,125 users / 4,892 posts
• 424...
Launch With A Bang.
6 parts series took 100-120 hours to create
Tiered link building was a hot topic
Published free of cha...
Types Of Content.
• Tutorials / Case studies
• Solve peoples problems
• Teacher / student relationships
• Shareable
• Prod...
Types Of Content.
• Controversial
• Majestic SEO
• WP-Engine
• Go viral
• Regular Features
• Income reports
• Income repor...
Rinse & Repeat.
• Keep it simple
• Publish regularly
• Stick to your content strategy
• Stick to your promotion strategy
•...
Wrapping It Up.
• Spend time planning & preparing
• Setup your blog to extract value
• Create the very best content on the...
Affiliate Summit Resources.
www.MatthewWoodward.co.uk/ASE14
How To Build A Successful Blog With Matthew Woodward At Affiliate Summit East 2014
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How To Build A Successful Blog With Matthew Woodward At Affiliate Summit East 2014

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Learn how to build a successful blog with Matthew Woodward with these slides from his Affiliate Summit East 2014 presentation in New York

You will learn how he build a 6 figure blog step by step generating over $220,000 and over 2.7 million minutes of engagement through videos alone.

His blog has gone on to win a range of awards and if you want to know how to start a blog and be successful you should listen to what he has to teach www.matthewwoodward.co.uk/tutorials/how-i-built-a-top-100-blog-in-12-months/

How To Build A Successful Blog With Matthew Woodward At Affiliate Summit East 2014

  1. 1. How To Build A Successful Blog.
  2. 2. Who Is Matthew Woodward? • Started creating content at 13 years old • No idea you could make money online • Successful corporate online marketer • Took the leap in 2010 • Built a 6 figure blog in 14 months
  3. 3. The Blogs 2 Year Success. Year 1 632,452 page views 572,763 YouTube minutes $73,334.09 profit Year 2 4,074,648 page views 2,220,877 YouTube minutes $147,946.14 profit
  4. 4. Traffic Growth.
  5. 5. “With your help I have doubled turnover month on month every month for 5 months” “Your website gave me the opportunity to work for myself” “I took my conversion rate from 1% to 5% with your tutorials”
  6. 6. Why Start The Blog? • Followed my passion • Wealth of knowledge to share • Only a few blogs published high quality posts • A lot of misinformation • Opportunity
  7. 7. Defining Your Blog/Sites Purpose. • What is the point of your site? • What do you want other people to say about it? • I defined my blogs purpose as- “When people ask for help on a forum, my tutorials will be shared to help”
  8. 8. Preparation Is Victory! Good logo & branding Content strategy Promotion strategy Setup to extract value
  9. 9. Logo & Branding. • Helps people to remember you • Sets you apart from the competition • Strong brand colours • Personal logo
  10. 10. Content Strategy. • Find out what people want & give it to them • Create content that solves problems • Make it the very best content on the web • Find 5 common problems on forums in your niche • Solve those problems!
  11. 11. Promotion Strategy. • Keep It Simple Stupid • Live where your audience lives • Engage people by solving their problems • Become part of the community!
  12. 12. Tone Of Voice. • Tell it like it is • Get straight to the point • Don’t hide behind business talk • Show your personality • Short & punchy
  13. 13. What Is Value? Affiliate clicks & sales New traffic from content sharing User generated content Social shares Subscription
  14. 14. Prioritising Value. 1. A full time subscription 2. Social shares (Google+ / Twitter etc) 3. User generated content (comment, forum post, post idea) 4. New traffic by sharing content with others 5. Affiliate clicks & sales
  15. 15. Subscribers Are King! • Builds relationships • Drives constant traffic • User generated content • New social shares • Steady flow of profit
  16. 16. Getting Subscribers.
  17. 17. Subscriber Value.
  18. 18. Email Engagement Sequence. • Welcome message • Relationship builders • Content ideas • Testimonials • Breathes life into old content
  19. 19. Social Shares. • Make sharing visible • Social lockers – exclusive resources, videos, PDF’s
  20. 20. Create A Forum. • User generated content • Creates community • Long tail search traffic • 15,125 users / 4,892 posts • 424,571 page views
  21. 21. Launch With A Bang. 6 parts series took 100-120 hours to create Tiered link building was a hot topic Published free of charge 170,513 visitors - 704,109 minutes watched = 1 year 4 months $63,064.05 commission Engaged audience directly
  22. 22. Types Of Content. • Tutorials / Case studies • Solve peoples problems • Teacher / student relationships • Shareable • Product Reviews • Step by step usage • Profitable • Competitions • Brings new visitors • Builds email list
  23. 23. Types Of Content. • Controversial • Majestic SEO • WP-Engine • Go viral • Regular Features • Income reports • Income report roundup • What I have read
  24. 24. Rinse & Repeat. • Keep it simple • Publish regularly • Stick to your content strategy • Stick to your promotion strategy • Listen to your readers
  25. 25. Wrapping It Up. • Spend time planning & preparing • Setup your blog to extract value • Create the very best content on the web • Find out what people want – give it to them • Keep it simple!
  26. 26. Affiliate Summit Resources. www.MatthewWoodward.co.uk/ASE14

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