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Initial pitch

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  • This is a Moodboard of my interests. As you can see I like bands like Two Door Cinema Club and Bombay Bicycle Club which fit into the indie rock genre. Also, being a drummer I am interested in the drums which may feature in my magazine.
  • These magazines are all similar to the one I wish to create. As you can see from the various magazines above I like indie rock. All of the magazines have a music artist as the model which I will do for my magazine. I wish to make my magazine similar to the ones above using the same style and layout.
  • This is a rough image of what my target audience looks like. I am going to target teenagers but teenage boys in particular because they are more likely to listen to the genre of music that my magazine is on. The clothes he is wearing links with the genre of Indie Rock as this brand of clothing is typical for a Indie Rock fan. Also, the colours of the clothes indicates my music genre as they are simple but effective. I will use similar colours for my magazine front cover so the genre of magazine can be recognised immediately. The crazy pose from the model shows that my target audience has a wild side which is linked to the genre of music. The language code I will use will be sophisticated as I will be targeting educated people for example a pupil at a local sixth form. The model also looks smart with his top button done up which indicates my target audience. Therefore, I plan to use a smart and non complex layout for my magazine.
  • From my questionnaire the majority of the people like a mixture of music. The rest liked Pop or R&B and the other genres got no votes. Although the people I asked prefer either Pop, R&B or a mixture of music my magazine will be on Indie as it is my favorite genre and I want to target a niche audience.
  • My magazine will have the genre of Indie Rock. It will be based on upcoming Indie Rock bands that compete against each other to be the best. Each month there will be a new issue of my magazine published which will have details on the upcoming battles between the bands such as what bands are involved, the venue they are playing in and how they rank in the battle of the bands table. The biggest and most important battle of the upcoming month will be featured on the front of the magazine.The publishing house I am going to use is IPC because they publish NME magazine and that magazine is similar to mine because it is the same genre.
  • These are the 5 different types of font I chose to use for my masthead. All of these fonts clearly represent the rock side to my magazine as the letters have been distorted or broken apart from each other which could represent rock. In the end I picked title number 2 as I feel that that font represents my genre of music better than the others.
  • These are the different titles I came up with. ‘Survival’ and ‘Rise’ tells you what the magazine about as it describes the bands survival and their rise to the top of the battle of the bands table. ‘EXQ’ is short for exclusive which will come across as the magazine having fresh information that can not be found in any other magazine. ‘Heard’ represents the bands making a name for themselves. However, for my magazine I will be calling it ‘Battle of the Bands’ because it clearly tells the reader what the magazine is about. Also the world ‘battle’ fits perfectly with the choice of font because it looks like the writing has been in a battle itself.
  • This is a few of the layouts I created for the front cover of my magazine. I have looked at other layouts from magazines similar to mine and they looked similar to those that I sketched. The colour scheme I will use for my magazine will be similar to those of the magazines I analysed. I will use colours that clearly indicate the genre of Indie Rock.
  • I did the same for these contents pages as I did with my front covers. These sketches of my contents pages look similar to the layouts in magazines that are similar to mine. These sketches also clearly use conventions of a contents page.
  • My USP of my magazine is that it uses media convergence. The ranking in the battle of the bands table will be decided by the voting of the public. The votes will be added up and will rank the bands in the table. This will be done by having a poll on social networking sites like Facebook and Twitter. Also, if you sign up to the magazine website you will be sent emails asking for you to vote between two bands. Tickets will also be sold on the magazine website to see bands battle against each other. People who subscribed to the magazine monthly will get early alerts where the battles are being taken place and will automatically get a discount. On the magazine’s website you will be able to listen music by the band and watch videos of their battles and performances. From my VoxPox I found out that most people would like freebies like CD’s and posters. Therefore, with each magazine it will have a free CD of the two featured bands best track. Also I will include a poster of the two bands going face to face.
  • My model/s must be someone who looks like they are from the genre of Indie Rock as it is the genre I am using for my magazine. This is because when they are seen on the front cover the reader will automatically know the genre of my magazine. I will use male models as they are more likely to like the genre of Indie Rock than females are. I will dress my models using clothes that represent Indie Rock so the reader can easily see that the magazine is about this genre. The facial expressions of the model/s are also important because they can be used to recognize the genre of the magazine. I will have the models using serious and angry expressions which will represent the genre of Indie Rock easily. They will also have different expressions to each other because I found out from my research that it is more interesting. To clearly separate the two bands being featured on the front cover I will make them wear different coloured clothes for each other. For example, have one band wear blue and one band red. The colours I use will clearly represent the genre of Indie Rock.
  • For my photo shoot I wish to use a location which will clearly represent what the magazine about and what the genre is. Using the school production stage for the photo shoot may be good because it clearly tells you that the magazine is about a performance of some sort. I could also use the music room where a drum kit can be found. I could have my model playing drums which will tell you what the magazine is about and the genre. I may choose just to take my photos against a plan coloured wall so I can easily Photoshop the image onto a background.
  • I will advertise my magazine mainly online through Facebook or Twitter because there will be many interactive features online to do with the magazine. I will also advertise using billboards showing the latest battle between two bands.
  • My magazine will be sold in retail stores like ‘Tesco’ and music shops like ‘HMV’ which already supply magazines that are similar to mine. You will also be able to purchase my magazine online by signing up for a monthly prescription. I will base my magazine at £3-£4 per issue as that is the price of magazines similar to mine. Also the amount of text and the image I will use are conventional to a magazine of that price.
  • Transcript

    • 1. Initial Pitch By Matt Wilton
    • 2. Mood Board of My Interests
    • 3. Magazines Similar to Mine
    • 4. Target AudienceMy target audience is The language code will be teenagers but is sophisticated to appeal to more swayed my target audience towards teenage boys His done up top button shows he is smart which my magazine’s layout This part of the will be image shows my target audience has His fashion is linked a wild side to them with the music genre of which will what my my magazine. People magazine will have who listen to indie rock and which is what normally wear clothesthe genre of music is from shops like all like saints
    • 5. My Research Told Me…
    • 6. Concept of My MagazineMy magazine will have the genre of Indie Rock. It will be based on upcoming Indie Rock bands that compete against each other to be the best. Each month there will be a new issue of my magazine published which will have details on the upcoming battles between the bands such as what bands are involved, the venue they are playing in and how they rank in the battle of the bands table. The biggest and most important battle of the upcoming month will be featured on the front of the magazine.The publishing house I am going to use is IPC because they publish NME magazine and that magazine is similar to mine because it is the same genre.
    • 7. Typography for Masthead 1.2. 3. 4. 5.
    • 8. Masthead Ideas
    • 9. Layouts – Front Covers Masthead MastheadText Text Main Image Main Image TextText TextPrice Date Price Date
    • 10. Layouts – Contents Page Masthead Masthead MainImage Image Image Main ImageText Text List of Contents TextImage Image List of Image ContentsText Text Text
    • 11. USPMy USP of my magazine is that it uses media convergence. The ranking in the battle of the bands table will be decided by the voting of the public. The votes will be added up and will rank the bands in the table. This will be done by having a poll on social networking sites like Facebook and Twitter. Also, if you sign up to the magazine website you will be sent emails asking for you to vote between two bands. Tickets will also be sold on the magazine website to see bands battle against each other. People who subscribed to the magazine monthly will get early alerts where the battles are being taken place and will automatically get a discount. On the magazine’s website you will be able to listen music by the band and watch videos of their battles and performances. From my VoxPox I found out that most people would like freebies like CD’s and posters. Therefore, with each magazine it will have a free CD of the two featured bands best track. Also I will include a poster of the two bands going face to face.
    • 12. My ModelMy model/s must be someone who looks like they are from the genre of Indie Rock as it is the genre I am using for my magazine. This is because when they are seen on the front cover the reader will automatically know the genre of my magazine. I will use male models as they are more likely to like the genre of Indie Rock than females are. I will dress my models using clothes that represent Indie Rock so the reader can easily see that the magazine is about this genre. The facial expressions of the model/s are also important because they can be used to recognize the genre of the magazine. I will have the models using serious and angry expressions which will represent the genre of Indie Rock easily. They will also have different expressions to each other because I found out from my research that it is more interesting. To clearly separate the two bands being featured on the front cover I will make them wear different coloured clothes for each other. For example, have one band wear blue and one band red. The colours I use will clearly represent the genre of Indie Rock.
    • 13. Potential LocationsFor my photo shoot I wish to use a location which will clearly represent what the magazine about and what the genre is. Using the school production stage for the photo shoot may be good because it clearly tells you that the magazine is about a performance of some sort. I could also use the music room where a drum kit can be found. I could have my model playing drums which will tell you what the magazine is about and the genre. I may choose just to take my photos against a plan coloured wall so I can easily Photoshop the image onto a background.
    • 14. AdvertisementI will advertise my magazine mainly online through Facebook or Twitter because there will be many interactive features online to do with the magazine. I will also advertise using billboards showing the latest battle between two bands.
    • 15. Where and How MuchMy magazine will be sold in retail stores like ‘Tesco’ and music shops like ‘HMV’ which already supply magazines that are similar to mine. You will also be able to purchase my magazine online by signing up for a monthly prescription. I will base my magazine at £3-£4 per issue as that is the price of magazines similar to mine. Also the amount of text and the image I will use are conventional to a magazine of that price.