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10 count nov17-2012-presentation6

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  • 1. Chasm101& defining your funnel
  • 2. Early Adopters: • Whoever your first set of customers are; Make them LOVE you…they need to be referable • Learn and start a feedback/development loop • You CAN’T be everything to everyone, so don’t try and boil the ocean • Your early adopters may not be who you think they are… That’s okay! The World Exchange Plaza Toll Free: 1 866 964 6931 Providing enterprise level order fulfilment, real-time 1150-45 O’Connor Street Facsimile: 1 866 391 5954 provisioning and life-cycle management with custom Ottawa, Ontario, K1P 1A4 Email: info@10Count.ca software solutions. Canada Web: www.10Count.ca Rob: Rob@10count.ca | Matt: Matt@10count.ca
  • 3. Learn/Develop/Repeat • In early markets you can make mistakes but you need to learn quick • Product should be getting more and more refined • LTV / CPA should be watched closely • BEWARE of Time Thieves/ and Marketing BS The World Exchange Plaza Toll Free: 1 866 964 6931 Providing enterprise level order fulfilment, real-time 1150-45 O’Connor Street Facsimile: 1 866 391 5954 provisioning and life-cycle management with custom Ottawa, Ontario, K1P 1A4 Email: info@10Count.ca software solutions. Canada Web: www.10Count.ca Rob: Rob@10count.ca | Matt: Matt@10count.ca
  • 4. Examples: • FFTC: Friends of Organizers and Participants who owned/ executives at businesses • NN: Not undergraduates as suspected > graduate students. Access centers, MA/PhD • Assent: Aerospace • 10Count: Telecom The World Exchange Plaza Toll Free: 1 866 964 6931 Providing enterprise level order fulfilment, real-time 1150-45 O’Connor Street Facsimile: 1 866 391 5954 provisioning and life-cycle management with custom Ottawa, Ontario, K1P 1A4 Email: info@10Count.ca software solutions. Canada Web: www.10Count.ca Rob: Rob@10count.ca | Matt: Matt@10count.ca
  • 5. Once you have strong referencesfrom your early adopters you can gofor the masses segment by segment. The World Exchange Plaza Toll Free: 1 866 964 6931 Providing enterprise level order fulfilment, real-time 1150-45 O’Connor Street Facsimile: 1 866 391 5954 provisioning and life-cycle management with custom Ottawa, Ontario, K1P 1A4 Email: info@10Count.ca software solutions. Canada Web: www.10Count.ca Rob: Rob@10count.ca | Matt: Matt@10count.ca
  • 6. • You have to win over one segment before you try and “cross” to the next• Every business needs to go through the process. Technology or Not.• Defining Your Sales Funnel: Assent Compliance Example The World Exchange Plaza Toll Free: 1 866 964 6931 Providing enterprise level order fulfilment, real-time 1150-45 O’Connor Street Facsimile: 1 866 391 5954 provisioning and life-cycle management with custom Ottawa, Ontario, K1P 1A4 Email: info@10Count.ca software solutions. Canada Web: www.10Count.ca Rob: Rob@10count.ca | Matt: Matt@10count.ca

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