0
www.chromaroma.com
Derby   Context   We like big infrastructure &   big data                                  Leicester                      ...
Gaming LocationBecoming mainstream
The magic happens whenfun, data and utility meet                             5
EXAMPLE - Exercise: Nike+FUN                DATA        UTILITY
EXAMPLE - CAR: fiat eco drive FUN                  DATA          UTILITY
PUBLIC TranSPORT - CHROMAROMA    FUN              DATA           UTILITY
Why people want to play chromaromaCurious Cats•People want to know more about their own travel details,•People want to vis...
Why people want to play chromaromaRoleplayers•People WANT to add magic to their journeys,•People want to feel like Jason B...
Why people want to play chromaromaCompetitors•People want to be the “mayor” of London•People want to be the “best” travell...
SwipingUser Interface                 12
Bus SwipingUser Interface
Bike DockingUser Interface
Registerto Play
ScrapingPersonal Data
FlowData Processing
Playing a LagWaiting for 48 hours
MAKING EVERYJOURNEY COUNT
StatisticsA profile of travel
ACHIEVEMENTSSetting Targets for Better Travelling   Badges and extra points reward users for:   •Making   numbers of journ...
22
VisualisingAchievements
MISSIONSGame Engine as Storytelling Platform   Creating a better game by:   •Setting   a challenge e.g. Get Off One Stop E...
25
Challengenot Badges             < Puzzles
COLLECTIONSIs It Possible To ‘Complete’ A City?   Appeal to the completists by:   •Grouping   together stations & location...
28
VisualisingCollections
ITEMSRevenue Generating Objects   Encourage in-game purchases:   •By   adding jeopardy that threatens high scores   •By  m...
31
32
VisualisingItems              33
TEAMSThe Commute As Competition  Create Communities of Commuters:  •Players   have to join a team  •Teams  can capture Sta...
35
VisualisingTeams
SOCIALSharing and Bragging   Increase Exposure:   •Players   invite their friends to play with them   •Players share their...
38
39
Visualising BikesBikes Paths like Flight Paths
SecurityProtecting your locationfrom others
Making thisFeel more like...
...this
or even this!bur realistically morelike this...
One more trip to Canary Wharf and I’vecompleted the East London Mission                                   I think I’ll get...
Encouraging Positive Behavioural Change
Matt WatkinsCreative DirectorDeveloped with:  Ruby on Rails    AS3 / Flex  Modest Maps   Cloudmade   Resources:wearemudlar...
Chromaroma
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Chromaroma

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  • I Chromaroma is a team game played on London Transport. Where you play as one of a coloured team- red yellow or red. But you also play as an individual and within groups you can define with your friends
  • Mapping large networks of information for the purposes of game play
  • Location gaming has come of age there are a lot of different applications out there.
  • Location gaming has come of age there are a lot of different applications out there.
  • Lo-tech. Only requiring an oyster card. Creating an imaginary layer on regular activity Passive in the background, happening despite yourself
  • Assigning relevance to pre-defined activity
  • Adding significance to physical infrastructure
  • A crawler scrapes the tfl site for journey history
  • A crawler scrapes the tfl site for journey history
  • Ruby used
  • Like slow food - slow gaming A user has to wait 48 hours to receive the results of their play. we like to think of it as a turn based game.
  • Location gaming has come of age there are a lot of different applications out there.
  • Events are processed as Acheivements, Missions and Collections. Relationships are built between you and others and the impact of patterns of activity.
  • Create an excting playback of the events you planned before. Getting rich feedback and creating visual replay of real event
  • Show bike journeys
  • Create an excting playback of the events you planned before. Getting rich feedback and creating visual replay of real event
  • Create an excting playback of the events you planned before. Getting rich feedback and creating visual replay of real event
  • Items creates interaction within the interface enabling people to place.
  • Show bike journeys
  • If you can follow someones path you can observe a number of interesting behavioural activities. You can choose who sees your journey history. You can find your friends via Twitter and, very soon, Facebook. But be aware, because your Journey History at TFL is 48 hours behind, so is your game data
  • The goose mission - people discovering that the difference between getting off one stop earlier. Can sometimes be as small as a five minute walk Mother and daughter team discovering London together and apart. Filling in the gaps Discoveing the benefits of auto top-up Swipe out and in within a certain time frame does not incur a cost. It adds a sense of agency to an everyday activity such as swiping an oyster reader Sebastien Detarding talk about gamifying life adding badges and easy rewards is not a game. But we are trying to create an additional act of determination sharing activities coming to gethe to take stations by hitting barriers all at once. Altering behaviour because the existing behaviour is tedious
  • The goose mission - people discovering that the difference between getting off one stop earlier. Can sometimes be as small as a five minute walk Mother and daughter team discovering London together and apart. Filling in the gaps Discoveing the benefits of auto top-up Swipe out and in within a certain time frame does not incur a cost. It adds a sense of agency to an everyday activity such as swiping an oyster reader Sebastien Detarding talk about gamifying life adding badges and easy rewards is not a game. But we are trying to create an additional act of determination sharing activities coming to gethe to take stations by hitting barriers all at once. Altering behaviour because the existing behaviour is tedious
  • affecting
  • Adding bus journeys is a big ask: 600 stations versus 1500 routes and 55,000 stops
  • Transcript of "Chromaroma"

    1. 1. www.chromaroma.com
    2. 2. Derby Context We like big infrastructure & big data Leicester 3
    3. 3. Gaming LocationBecoming mainstream
    4. 4. The magic happens whenfun, data and utility meet 5
    5. 5. EXAMPLE - Exercise: Nike+FUN DATA UTILITY
    6. 6. EXAMPLE - CAR: fiat eco drive FUN DATA UTILITY
    7. 7. PUBLIC TranSPORT - CHROMAROMA FUN DATA UTILITY
    8. 8. Why people want to play chromaromaCurious Cats•People want to know more about their own travel details,•People want to visualise their journeys,•People want to find out WHAT they do,•People want to see what their journey looks like,•People want to see how do they fit in to the large picture of London,•People want to know what their friends are doing
    9. 9. Why people want to play chromaromaRoleplayers•People WANT to add magic to their journeys,•People want to feel like Jason Bourne•People like role playing (in private, in their heads),•People want to play a long board game.•People want to discover new stories in London•People want to discover new maps over the old
    10. 10. Why people want to play chromaromaCompetitors•People want to be the “mayor” of London•People want to be the “best” traveller,•People want to feel like the know the secret bits of London•People want to be the best player in London,or sub sets of these - the missions, the collections, the points
    11. 11. SwipingUser Interface 12
    12. 12. Bus SwipingUser Interface
    13. 13. Bike DockingUser Interface
    14. 14. Registerto Play
    15. 15. ScrapingPersonal Data
    16. 16. FlowData Processing
    17. 17. Playing a LagWaiting for 48 hours
    18. 18. MAKING EVERYJOURNEY COUNT
    19. 19. StatisticsA profile of travel
    20. 20. ACHIEVEMENTSSetting Targets for Better Travelling Badges and extra points reward users for: •Making numbers of journeys (e.g. 5, 10, 50, 100) •Travelling at better times (avoiding rush hour) •Being consistently good •Improving their habits consistently •Completing other parts of the game
    21. 21. 22
    22. 22. VisualisingAchievements
    23. 23. MISSIONSGame Engine as Storytelling Platform Creating a better game by: •Setting a challenge e.g. Get Off One Stop Early (G.O.O.S.E) •Telling a story that spans more than one journey •That is contextual to the location it is told •Making continuation irresistible •Surprising the player with what’s next •Triggering chapters in the story when journeys begin or end, and contacting the user on different services with the next part (e.g. E-mail, Facebook)
    24. 24. 25
    25. 25. Challengenot Badges < Puzzles
    26. 26. COLLECTIONSIs It Possible To ‘Complete’ A City? Appeal to the completists by: •Grouping together stations & locations by common traits •Making it feel easy to complete Collections •Making Collections completable over time (extending the appeal of the game) •Surprising the player (E.g. You’ve been to all the stations that begin with ‘V’!)
    27. 27. 28
    28. 28. VisualisingCollections
    29. 29. ITEMSRevenue Generating Objects Encourage in-game purchases: •By adding jeopardy that threatens high scores •By making it possible to affect the scores of others •By introducing limited edition game items (exclusivity) •Introduce ‘Subscriptions’ that provide paying players with more items and exclusive game play.
    30. 30. 31
    31. 31. 32
    32. 32. VisualisingItems 33
    33. 33. TEAMSThe Commute As Competition Create Communities of Commuters: •Players have to join a team •Teams can capture Stations •Your swipe could be the one that captures a station (for bonus points and pride) •Keen capturers target vulnerable stations •The team with the most Stations owns the city.
    34. 34. 35
    35. 35. VisualisingTeams
    36. 36. SOCIALSharing and Bragging Increase Exposure: •Players invite their friends to play with them •Players share their achievements across their social networks at the touch of a button •Players work together to achieve more •Players encourage each other to travel better
    37. 37. 38
    38. 38. 39
    39. 39. Visualising BikesBikes Paths like Flight Paths
    40. 40. SecurityProtecting your locationfrom others
    41. 41. Making thisFeel more like...
    42. 42. ...this
    43. 43. or even this!bur realistically morelike this...
    44. 44. One more trip to Canary Wharf and I’vecompleted the East London Mission I think I’ll get home faster today. That means I’ll have beaten Dave on the Leaderboard. Got ya!
    45. 45. Encouraging Positive Behavioural Change
    46. 46. Matt WatkinsCreative DirectorDeveloped with: Ruby on Rails AS3 / Flex Modest Maps Cloudmade Resources:wearemudlark.comchromaroma.com tfl.gov.uk opendata.gov.uk
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