Yelp Presentation Local Summit SES New York 2010

2,551 views
2,451 views

Published on

This was my local summit presentation on Yelp (and local marketing) during SES NYC 2010

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,551
On SlideShare
0
From Embeds
0
Number of Embeds
24
Actions
Shares
0
Downloads
61
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Yelp Presentation Local Summit SES New York 2010

  1. 1. Matt Siltala Dream Systems Media
  2. 2. Why You Should Care About <ul><li>Traffic </li></ul><ul><li>Be Found </li></ul><ul><li>Reputation Management </li></ul><ul><li>Opportunities To Connect </li></ul><ul><li>Sales/Business/Links/Buzz </li></ul><ul><li>Additional SERPs </li></ul><ul><li>App Phones </li></ul>
  3. 3. Traffic?
  4. 4. Is Much More Than Food Reviews! Almost as many people reviewing shopping as they are Restaurants…..and you thought Yelp was just for finding a place to eat huh?
  5. 5. Be Found
  6. 6. Reputation Management ***Sponsored Options:
  7. 7. Real Opportunities To Connect
  8. 8. Send Messages
  9. 9. Sales/Business/Links/Buzz
  10. 10. Additional SERPs
  11. 11. Yelp Working App Phones
  12. 12. Use The Yelp App To Monitor <ul><li>Reward </li></ul><ul><li>Respond </li></ul><ul><li>Get Links </li></ul><ul><li>Get Press </li></ul><ul><li>Get People Blogging </li></ul><ul><li>Offer Coupons/Discounts </li></ul><ul><li>Listen To Customers </li></ul>
  13. 13. Get Yours! biz.yelp.com
  14. 14. Yelp Business Account <ul><li>Analytics </li></ul><ul><li>Can Respond To Negative </li></ul><ul><li>Add Pictures </li></ul><ul><li>Advertising Options </li></ul><ul><li>Additional Information </li></ul>Yelp.com/business
  15. 15. Optimize Your Page/Listing <ul><li>Professional Photos </li></ul><ul><li>Detailed business Information </li></ul><ul><li>Correct URL </li></ul><ul><li>Correct Phone Number </li></ul><ul><li>Correct Contact Info </li></ul><ul><li>Access to many other YELP tools </li></ul><ul><li>Offer coupons </li></ul><ul><li>Offer specials </li></ul>
  16. 16. Matt Siltala Dream Systems Media, Owner http://www.dreamsystemsmedia.com Find me on Twitter: @Matt_Siltala

×