Visuals: Welcome to the Future of Social Media

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The future of social media is going to be much more visual. Stop thinking about what to write on Facebook, Twitter, Pinterest, and the like and start thinking about what visual to post. Pictures are liked 7 times more and shared 10 x more on Facebook than textual content and the brain interprets visual information 60,000 times faster than text.

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Visuals: Welcome to the Future of Social Media

  1. 1. @atraine VISUALS The Future of Social Media Andrew Melchior, Co-Founder andrew@avalaunchmedia.com
  2. 2. @atraine http://avalaunchmedia.com/infographics/the-complete-history-of-social-media
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  13. 13. @atraine 100’s of Others • Google+ •StumbleUpon •Reddit •Flickr • Yelp •Gentlemint •DailyBooth •Plurk • Classmates
  14. 14. @atraine
  15. 15. @atraine Trends To More Visuals •Pinterest Created a Monster •Facebook Timeline • Reply/Comment with Image •Instagram Videos • Larger Head/Cover Images Mind Blowing Stats (up next) Visual Social Media Marketing – Krista Neher
  16. 16. @atraine • Images get 50% more interaction than other content • 6 Billion photos uploaded each month • Photos get 7x more likes and 10x more shares than links
  17. 17. @atraine # 1
  18. 18. @atraine 4000% growth in the last year 80% of Pins are Repins
  19. 19. @atraine Purchased for 1 Billion with over 100 Million users 575 likes and 81 comments per second 1,278,915 photos posted of Hurricane Sandy during storm
  20. 20. @atraine 90% of info submitted to the brain is visual Images process 60,000x faster than text
  21. 21. @atraine So How Do Businesses Succeed Using Visuals in Social Media?
  22. 22. @atraine NOT
  23. 23. @atraine Create A Visual Publishing Calendar
  24. 24. @atraine Start With What’s Working
  25. 25. @atraine Two Words: News Jack
  26. 26. @atraine SNOOP
  27. 27. @atraine Utilize Your SM Assets •Tweet it (A LOT, and again) •Facebook – Average post from your brand only reaches 16% of your fans
  28. 28. @atraine Social MEowDIA: The Cast Study
  29. 29. @atraine Social MEowDIA: The Cast Study “Avalaunch Media dropped this SWEET infographic” “I think this infographic is genius” “PURE GENIUS” “Best, cutest, funniest infographic ever” “This infographic is AWESOME” “LOL!” “Social Meowdia is beyond absurd. So absurd, that I LOVE IT” … the list goes on and on “All other infographics can now go home!”
  30. 30. @atraine http://avalaunchmedia.com/social-media-explained-ebooks
  31. 31. @atraine What’s Next for Social MEowDIA? • Memes (10) • Motion Graphic • Blog Post Series (10) • Wall Posters • Cause Campaign on 7/1
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  33. 33. @atraine Andrew Melchior, Co-Founder andrew@avalaunchmedia.com @atraine Thank You! Deck @ http://www.slideshare.net/MattSiltala
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