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Visuals: Welcome to the Future of Social Media

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The future of social media is going to be much more visual. Stop thinking about what to write on Facebook, Twitter, Pinterest, and the like and start thinking about what visual to post. Pictures are …

The future of social media is going to be much more visual. Stop thinking about what to write on Facebook, Twitter, Pinterest, and the like and start thinking about what visual to post. Pictures are liked 7 times more and shared 10 x more on Facebook than textual content and the brain interprets visual information 60,000 times faster than text.


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  • 1. @atraine VISUALS The Future of Social Media Andrew Melchior, Co-Founder andrew@avalaunchmedia.com
  • 2. @atraine http://avalaunchmedia.com/infographics/the-complete-history-of-social-media
  • 3. @atraine
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  • 13. @atraine 100’s of Others • Google+ •StumbleUpon •Reddit •Flickr • Yelp •Gentlemint •DailyBooth •Plurk • Classmates
  • 14. @atraine
  • 15. @atraine Trends To More Visuals •Pinterest Created a Monster •Facebook Timeline • Reply/Comment with Image •Instagram Videos • Larger Head/Cover Images Mind Blowing Stats (up next) Visual Social Media Marketing – Krista Neher
  • 16. @atraine • Images get 50% more interaction than other content • 6 Billion photos uploaded each month • Photos get 7x more likes and 10x more shares than links
  • 17. @atraine # 1
  • 18. @atraine 4000% growth in the last year 80% of Pins are Repins
  • 19. @atraine Purchased for 1 Billion with over 100 Million users 575 likes and 81 comments per second 1,278,915 photos posted of Hurricane Sandy during storm
  • 20. @atraine 90% of info submitted to the brain is visual Images process 60,000x faster than text
  • 21. @atraine So How Do Businesses Succeed Using Visuals in Social Media?
  • 22. @atraine NOT
  • 23. @atraine Create A Visual Publishing Calendar
  • 24. @atraine Start With What’s Working
  • 25. @atraine Two Words: News Jack
  • 26. @atraine SNOOP
  • 27. @atraine Utilize Your SM Assets •Tweet it (A LOT, and again) •Facebook – Average post from your brand only reaches 16% of your fans
  • 28. @atraine Social MEowDIA: The Cast Study
  • 29. @atraine Social MEowDIA: The Cast Study “Avalaunch Media dropped this SWEET infographic” “I think this infographic is genius” “PURE GENIUS” “Best, cutest, funniest infographic ever” “This infographic is AWESOME” “LOL!” “Social Meowdia is beyond absurd. So absurd, that I LOVE IT” … the list goes on and on “All other infographics can now go home!”
  • 30. @atraine http://avalaunchmedia.com/social-media-explained-ebooks
  • 31. @atraine What’s Next for Social MEowDIA? • Memes (10) • Motion Graphic • Blog Post Series (10) • Wall Posters • Cause Campaign on 7/1
  • 32. @atraine
  • 33. @atraine Andrew Melchior, Co-Founder andrew@avalaunchmedia.com @atraine Thank You! Deck @ http://www.slideshare.net/MattSiltala