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Visual content - Look into images, Pinterest, Instagram, Facebook and the history

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This presentation was given during the instant e training Content Marketing 2013 webinar series.

This presentation was given during the instant e training Content Marketing 2013 webinar series.

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  • 1. @Matt_Siltala Visual Content in Social Media Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala
  • 2. @Matt_Siltala@Matt_Siltala
  • 3. @Matt_Siltala@Matt_Siltala
  • 4. @Matt_Siltala History Lesson
  • 5. @Matt_Siltala
  • 6. @Matt_Siltala
  • 7. @Matt_Siltala
  • 8. @Matt_Siltala
  • 9. @Matt_Siltala
  • 10. @Matt_Siltala
  • 11. @Matt_Siltala
  • 12. @Matt_Siltala
  • 13. @Matt_Siltala
  • 14. @Matt_Siltala
  • 15. @Matt_Siltala 100’s of Others • Google+ • StumbleUpon • Reddit • Flickr • Yelp • Gentlemint • DailyBooth • Plurk • Classmates
  • 16. @Matt_Siltala
  • 17. @Matt_Siltala Trends To More Visuals • Pinterest Created a Monster • Facebook Timeline • Reply/Comment with Image • Instagram Videos • Larger Head/Cover Images Mind Blowing Stats (up next) Visual Social Media Marketing – Krista Neher
  • 18. @Matt_Siltala • Images get 50% more interaction than other content • 6 Billion photos uploaded each month • Photos get 7x more likes and 10x more shares than links
  • 19. @Matt_Siltala # 1
  • 20. @Matt_Siltala 4000% growth in the last year 80% of Pins are Repins
  • 21. @Matt_Siltala We Are Visual People
  • 22. @Matt_Siltala For Example
  • 23. @Matt_Siltala@Matt_Siltala
  • 24. @Matt_Siltala Your Title Here 1 • 2 • 3 @Matt_Siltala
  • 25. @Matt_Siltala Your Title Here 1 • 2 • 3 @Matt_Siltala
  • 26. @Matt_Siltala Your Title Here 1 • 2 • 3
  • 27. @Matt_Siltala Your Title Here 1 • 2 • 3 @Matt_Siltala
  • 28. @Matt_Siltala Your Title Here 1 • 2 • 3
  • 29. @Matt_Siltala Your Title Here 1 • 2 • 3 @Matt_Siltala
  • 30. @Matt_Siltala Your Title Here 1 • 2 • 3
  • 31. @Matt_Siltala @Matt_Siltala
  • 32. @Matt_Siltala Your Title Here 1 • 2 • 3 @Matt_Siltala
  • 33. @Matt_Siltala Your Title Here 1 • 2 • 3
  • 34. @Matt_Siltala
  • 35. @Matt_Siltala Your Title Here 1 • 2 • 3
  • 36. @Matt_Siltala Your Title Here 1 • 2 • 3
  • 37. @Matt_Siltala Your Title Here 1 • 2 • 3
  • 38. @Matt_Siltala Your Title Here 1 • 2 • 3
  • 39. @Matt_Siltala Your Title Here 1 • 2 • 3
  • 40. @Matt_Siltala Your Title Here 1 • 2 • 3 @Matt_Siltala
  • 41. @Matt_Siltala Your Title Here 1 • 2 • 3
  • 42. @Matt_Siltala Your Title Here 1 • 2 • 3 @Matt_Siltala
  • 43. @Matt_Siltala Your Title Here 1 • 2 • 3
  • 44. @Matt_Siltala Your Title Here 1 • 2 • 3 @Matt_Siltala
  • 45. @Matt_Siltala Your Title Here 1 • 2 • 3
  • 46. @Matt_Siltala Your Title Here 1 • 2 • 3
  • 47. @Matt_Siltala Your Title Here 1 • 2 • 3
  • 48. @Matt_Siltala Your Title Here 1 • 2 • 3
  • 49. @Matt_Siltala @Matt_Siltala
  • 50. @Matt_Siltala Graphic Showing Time On Site @Matt_Siltala
  • 51. @Matt_Siltala Shopify Stats @Matt_Siltala
  • 52. @Matt_Siltala Purchased for 1 Billion with over 100 Million users 575 likes and 81 comments per second 1,278,915 photos posted of Hurricane Sandy during storm
  • 53. @Matt_Siltala • 90% of info submitted to the brain is visual Images process 60,000x faster than text
  • 54. @Matt_Siltala So How Do Businesses Succeed Using Visuals in Social Media?
  • 55. @Matt_Siltala • NOT
  • 56. @Matt_Siltala • Create A Publishing Calendar
  • 57. @Matt_Siltala • Start With What’s Working
  • 58. @Matt_Siltala • Two Words: News Jack
  • 59. @Matt_Siltala •
  • 60. @Matt_Siltala How To Infuse Personality -Naming of Boards -Descriptions -Know your Audience -Have a Theme -Tell a Story with your Brand -Be the Expert
  • 61. @Matt_Siltala Utilize Your SM Assets •Tweet it (A LOT, and again) • Facebook – Average post from your brand only reaches 16% of your fans
  • 62. @Matt_Siltala Social MEowDIA: The Cast Study
  • 63. @Matt_Siltala Social MEowDIA: The Case Study “Avalaunch Media dropped this SWEET infographic” “I think this infographic is genius” “PURE GENIUS” “Best, cutest, funniest infographic ever” “This infographic is AWESOME” “LOL!” “Social Meowdia is beyond absurd. So absurd, that I LOVE IT” … the list goes on and on “All other infographics can now go home!”
  • 64. @Matt_Siltala What’s Next for Social MEowDIA? • Memes (10) • Motion Graphic • Blog Post Series (10) • Wall Posters • Cause Campaign on 7/1
  • 65. @Matt_Siltala@Matt_Siltala
  • 66. @Matt_Siltala@Matt_Siltala Download Here: http://avalaunchmedia.com/social- media-explained-ebooks
  • 67. @Matt_Siltala@Matt_Siltala
  • 68. @Matt_Siltala Matt Siltala, President Matt@avalaunchmedia.com @Matt_Siltala Thank You! Deck @ http://www.slideshare.net/MattSiltala