@Matt_Siltala
Visual Content in Social Media
Matt Siltala, President
matt@avalaunchmedia.com
@Matt_Siltala
@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala
@Matt_Siltala
History Lesson
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
100’s of Others
• Google+
• StumbleUpon
• Reddit
• Flickr
• Yelp
• Gentlemint
• DailyBooth
• Plurk
• Classma...
@Matt_Siltala
@Matt_Siltala
Trends To More Visuals
• Pinterest Created a Monster
• Facebook Timeline
• Reply/Comment with Image
• Instag...
@Matt_Siltala
• Images get 50% more interaction than other content
• 6 Billion photos uploaded each month
• Photos get 7x ...
@Matt_Siltala
# 1
@Matt_Siltala
4000% growth in the last year
80% of Pins are Repins
@Matt_Siltala
We Are Visual People
@Matt_Siltala
For Example
@Matt_Siltala@Matt_Siltala
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
Your Title Here
1
• 2
• 3
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Graphic Showing Time On Site
@Matt_Siltala
@Matt_Siltala
Shopify Stats
@Matt_Siltala
@Matt_Siltala
Purchased for 1 Billion with over 100 Million users
575 likes and 81 comments per second
1,278,915 photos po...
@Matt_Siltala
•
90% of info submitted to
the brain is visual
Images process 60,000x
faster than text
@Matt_Siltala
So How Do Businesses
Succeed
Using Visuals in Social Media?
@Matt_Siltala
•
NOT
@Matt_Siltala
•
Create
A
Publishing
Calendar
@Matt_Siltala
•
Start
With
What’s
Working
@Matt_Siltala
•
Two
Words:
News
Jack
@Matt_Siltala
•
@Matt_Siltala
How To Infuse Personality
-Naming of Boards
-Descriptions
-Know your Audience
-Have a Theme
-Tell a Story wi...
@Matt_Siltala
Utilize Your SM Assets
•Tweet it (A LOT, and again)
• Facebook – Average post
from your brand only reaches
1...
@Matt_Siltala
Social MEowDIA: The Cast
Study
@Matt_Siltala
Social MEowDIA: The Case
Study
“Avalaunch Media dropped this SWEET infographic”
“I think this infographic is...
@Matt_Siltala
What’s Next for Social
MEowDIA?
• Memes (10)
• Motion Graphic
• Blog Post Series (10)
• Wall Posters
• Cause...
@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala
Download Here:
http://avalaunchmedia.com/social-
media-explained-ebooks
@Matt_Siltala@Matt_Siltala
@Matt_Siltala
Matt Siltala, President
Matt@avalaunchmedia.com
@Matt_Siltala
Thank You!
Deck @ http://www.slideshare.net/Ma...
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Visual content - Look into images, Pinterest, Instagram, Facebook and the history

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This presentation was given during the instant e training Content Marketing 2013 webinar series.

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Visual content - Look into images, Pinterest, Instagram, Facebook and the history

  1. 1. @Matt_Siltala Visual Content in Social Media Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala
  2. 2. @Matt_Siltala@Matt_Siltala
  3. 3. @Matt_Siltala@Matt_Siltala
  4. 4. @Matt_Siltala History Lesson
  5. 5. @Matt_Siltala
  6. 6. @Matt_Siltala
  7. 7. @Matt_Siltala
  8. 8. @Matt_Siltala
  9. 9. @Matt_Siltala
  10. 10. @Matt_Siltala
  11. 11. @Matt_Siltala
  12. 12. @Matt_Siltala
  13. 13. @Matt_Siltala
  14. 14. @Matt_Siltala
  15. 15. @Matt_Siltala 100’s of Others • Google+ • StumbleUpon • Reddit • Flickr • Yelp • Gentlemint • DailyBooth • Plurk • Classmates
  16. 16. @Matt_Siltala
  17. 17. @Matt_Siltala Trends To More Visuals • Pinterest Created a Monster • Facebook Timeline • Reply/Comment with Image • Instagram Videos • Larger Head/Cover Images Mind Blowing Stats (up next) Visual Social Media Marketing – Krista Neher
  18. 18. @Matt_Siltala • Images get 50% more interaction than other content • 6 Billion photos uploaded each month • Photos get 7x more likes and 10x more shares than links
  19. 19. @Matt_Siltala # 1
  20. 20. @Matt_Siltala 4000% growth in the last year 80% of Pins are Repins
  21. 21. @Matt_Siltala We Are Visual People
  22. 22. @Matt_Siltala For Example
  23. 23. @Matt_Siltala@Matt_Siltala
  24. 24. @Matt_Siltala Your Title Here 1 • 2 • 3 @Matt_Siltala
  25. 25. @Matt_Siltala Your Title Here 1 • 2 • 3 @Matt_Siltala
  26. 26. @Matt_Siltala Your Title Here 1 • 2 • 3
  27. 27. @Matt_Siltala Your Title Here 1 • 2 • 3 @Matt_Siltala
  28. 28. @Matt_Siltala Your Title Here 1 • 2 • 3
  29. 29. @Matt_Siltala Your Title Here 1 • 2 • 3 @Matt_Siltala
  30. 30. @Matt_Siltala Your Title Here 1 • 2 • 3
  31. 31. @Matt_Siltala @Matt_Siltala
  32. 32. @Matt_Siltala Your Title Here 1 • 2 • 3 @Matt_Siltala
  33. 33. @Matt_Siltala Your Title Here 1 • 2 • 3
  34. 34. @Matt_Siltala
  35. 35. @Matt_Siltala Your Title Here 1 • 2 • 3
  36. 36. @Matt_Siltala Your Title Here 1 • 2 • 3
  37. 37. @Matt_Siltala Your Title Here 1 • 2 • 3
  38. 38. @Matt_Siltala Your Title Here 1 • 2 • 3
  39. 39. @Matt_Siltala Your Title Here 1 • 2 • 3
  40. 40. @Matt_Siltala Your Title Here 1 • 2 • 3 @Matt_Siltala
  41. 41. @Matt_Siltala Your Title Here 1 • 2 • 3
  42. 42. @Matt_Siltala Your Title Here 1 • 2 • 3 @Matt_Siltala
  43. 43. @Matt_Siltala Your Title Here 1 • 2 • 3
  44. 44. @Matt_Siltala Your Title Here 1 • 2 • 3 @Matt_Siltala
  45. 45. @Matt_Siltala Your Title Here 1 • 2 • 3
  46. 46. @Matt_Siltala Your Title Here 1 • 2 • 3
  47. 47. @Matt_Siltala Your Title Here 1 • 2 • 3
  48. 48. @Matt_Siltala Your Title Here 1 • 2 • 3
  49. 49. @Matt_Siltala @Matt_Siltala
  50. 50. @Matt_Siltala Graphic Showing Time On Site @Matt_Siltala
  51. 51. @Matt_Siltala Shopify Stats @Matt_Siltala
  52. 52. @Matt_Siltala Purchased for 1 Billion with over 100 Million users 575 likes and 81 comments per second 1,278,915 photos posted of Hurricane Sandy during storm
  53. 53. @Matt_Siltala • 90% of info submitted to the brain is visual Images process 60,000x faster than text
  54. 54. @Matt_Siltala So How Do Businesses Succeed Using Visuals in Social Media?
  55. 55. @Matt_Siltala • NOT
  56. 56. @Matt_Siltala • Create A Publishing Calendar
  57. 57. @Matt_Siltala • Start With What’s Working
  58. 58. @Matt_Siltala • Two Words: News Jack
  59. 59. @Matt_Siltala •
  60. 60. @Matt_Siltala How To Infuse Personality -Naming of Boards -Descriptions -Know your Audience -Have a Theme -Tell a Story with your Brand -Be the Expert
  61. 61. @Matt_Siltala Utilize Your SM Assets •Tweet it (A LOT, and again) • Facebook – Average post from your brand only reaches 16% of your fans
  62. 62. @Matt_Siltala Social MEowDIA: The Cast Study
  63. 63. @Matt_Siltala Social MEowDIA: The Case Study “Avalaunch Media dropped this SWEET infographic” “I think this infographic is genius” “PURE GENIUS” “Best, cutest, funniest infographic ever” “This infographic is AWESOME” “LOL!” “Social Meowdia is beyond absurd. So absurd, that I LOVE IT” … the list goes on and on “All other infographics can now go home!”
  64. 64. @Matt_Siltala What’s Next for Social MEowDIA? • Memes (10) • Motion Graphic • Blog Post Series (10) • Wall Posters • Cause Campaign on 7/1
  65. 65. @Matt_Siltala@Matt_Siltala
  66. 66. @Matt_Siltala@Matt_Siltala Download Here: http://avalaunchmedia.com/social- media-explained-ebooks
  67. 67. @Matt_Siltala@Matt_Siltala
  68. 68. @Matt_Siltala Matt Siltala, President Matt@avalaunchmedia.com @Matt_Siltala Thank You! Deck @ http://www.slideshare.net/MattSiltala
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