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Foursquare in the real world  Mat Siltala, President [email_address] #4SQ
 “ Hi, I'm Earth. Have we met?” #4SQ
#4SQ
#4SQ
as a customer acquisition tool   #4SQ
as a customer acquisition tool   #4SQ
as a customer retention tool   #4SQ
as a  customer retention  tool!   <ul><li>Free bear claw with 10th check-in! </li></ul>#4SQ
as a  Monitoring  Tool #4SQ
“ Explore” Tab #4SQ
“ Trending” #4SQ
“ RADAR” #4SQ
in the physical world   #4SQ Have a physical callout:
in the physical world   #4SQ #engage
in the physical world   #4SQ
in the physical world   #4SQ
and  YOUR  business <ul><li>What  COULD  have happened on Tommy and Richard's sales road trip.... </li></ul>#4SQ
What  Could  Have Been <ul><li>Create monetary incentive for checkin   </li></ul><ul><li>  </li></ul>Tommy Boy needs to fi...
<ul><li>“ check-in” and order off the lunch or dinner menu -  </li></ul><ul><li>chicken wings included! </li></ul>What  Co...
<ul><li>25% off T-Bone steak from “your local butcher” if you bring a friend... oh wait... </li></ul>What  Could  Have Bee...
“ Tips” - Foursquare’s version of ‘Reviews’ <ul><li>Be sure to use an ADULT SIZE as an ADULT! </li></ul>#4SQ
tips Citations and Social signals are  HUGE  for local SEO.  -customers post activity to other social networks #4SQ HUGE! ...
… .citation proof #4SQ
lists <ul><li>Tommy's favorite spots: </li></ul><ul><ul><li>the weight room </li></ul></ul><ul><ul><li>any place with wing...
pages #4SQ HUGE!
Sources & All Image Credit: #4SQ
  Matt Siltala, President dreamsystemsmedia.com mat @ dreamsystemsmedia .com THANK YOU! Download:   http://www.SlideShare....
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Using Foursquare in the real world

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  • More active than many Internet Yellow Pages   Must be verified through Foursquare   Over 500,000 business currently verified
  • More active than many Internet Yellow Pages   Must be verified through Foursquare   Over 500,000 business currently verified
  • Ability to easily search for and discover local businesses   10,000,000 customer user base   Target specific demographics and locales Manager Tools - to create specials &amp; Mayor Rewards - whole bunch of other neat things too.
  • 1,000,000,000 checkins worldwide Use of specials/discounts in congruence with awards Reward repeat business
  • People speak their mind on platforms like this because they feel the “brass” is not going to read it …. I say pat attention to it and DO BETTER
  • nearby exploration and more attention to specials and tips from others. Trending is okay and good, but the Explore tab is pretty big. I&apos;d REALLY like to see the stats on how many people actually use it... because i don&apos;t but I&apos;m sure people in more dense cities/areas do and it can be very good for a smb
  • Notification of things nearby that you may or may not be aware of. Uses lists to find stuff you like. Keep an eye on friends
  • Have a physical callout : Door Window Menu Register
  • Tweet/Facebook customer if no “check-ins” for a long period of time. Offer incentives. --- observe as a business owner who is always checking in and if you have not seen them check in in a while … TWEET THEM
  • Convenient replacement for traditional coupon / punchcard
  • Have a physical callout : Door Window Menu Register Encourage and reward check-ins Convenient replacement for traditional coupon / punchcard Tweet/Facebook customer if no “check-ins” for a long period of time. Offer incentives.
  • Complimentary shirt with purchase of suit at Ace Big &amp; Tall or 25% all tailoring for first time checkin AND Buy one get one half off Complimentary item. Every checkin after your __ th checkin gets you… Priority seating/service for being the Mayor! % off total bill for just checking in and showing us!
  • Use in tandem with main offering Better seats Extra access Priority checkin Free gift wrap Behind the scenes tour
  • % off bill gets higher with more “check-ins” Additional features for large parties Free items for parties of 10 or more
  • Can become decision making point if friends leave positive feedback Encourage repeat guests to leave tips Create additional specials within tips Give potential customers the feeling they’re ‘in the know’
  • I really like the idea of encouraging visitors to leave tips. And maybe rewarding top tip off the month. Further all businesses need to listen to their customers.
  • I really like the idea of encouraging visitors to leave tips. And maybe rewarding top tip off the month. Further all businesses need to listen to their customers.
  • Lists allow a potential customer to chose a product/service based on a source they trust. Feature specific businesses Commonly lists are ‘favorites’ or ‘best of’ Can be used as ”guides” to an area
  • Allows business to create additional links , cite and verify business at reputable source Web-based version of mobile app Opportunity for businesses to customize page Additional digital representation of business
  • Transcript of "Using Foursquare in the real world"

    1. 1. Foursquare in the real world  Mat Siltala, President [email_address] #4SQ
    2. 2.  “ Hi, I'm Earth. Have we met?” #4SQ
    3. 3. #4SQ
    4. 4. #4SQ
    5. 5. as a customer acquisition tool #4SQ
    6. 6. as a customer acquisition tool #4SQ
    7. 7. as a customer retention tool #4SQ
    8. 8. as a customer retention tool! <ul><li>Free bear claw with 10th check-in! </li></ul>#4SQ
    9. 9. as a Monitoring Tool #4SQ
    10. 10. “ Explore” Tab #4SQ
    11. 11. “ Trending” #4SQ
    12. 12. “ RADAR” #4SQ
    13. 13. in the physical world #4SQ Have a physical callout:
    14. 14. in the physical world #4SQ #engage
    15. 15. in the physical world #4SQ
    16. 16. in the physical world #4SQ
    17. 17. and YOUR business <ul><li>What COULD have happened on Tommy and Richard's sales road trip.... </li></ul>#4SQ
    18. 18. What Could Have Been <ul><li>Create monetary incentive for checkin   </li></ul><ul><li>  </li></ul>Tommy Boy needs to find a Tailor #4SQ
    19. 19. <ul><li>“ check-in” and order off the lunch or dinner menu - </li></ul><ul><li>chicken wings included! </li></ul>What Could Have Been #4SQ
    20. 20. <ul><li>25% off T-Bone steak from “your local butcher” if you bring a friend... oh wait... </li></ul>What Could Have Been Create draw for groups #4SQ
    21. 21. “ Tips” - Foursquare’s version of ‘Reviews’ <ul><li>Be sure to use an ADULT SIZE as an ADULT! </li></ul>#4SQ
    22. 22. tips Citations and Social signals are HUGE for local SEO. -customers post activity to other social networks #4SQ HUGE! … hint hint
    23. 23. … .citation proof #4SQ
    24. 24. lists <ul><li>Tommy's favorite spots: </li></ul><ul><ul><li>the weight room </li></ul></ul><ul><ul><li>any place with wings </li></ul></ul><ul><ul><li>college </li></ul></ul><ul><ul><li>dunkin donuts </li></ul></ul><ul><ul><li>the butcher </li></ul></ul><ul><ul><li>the airport </li></ul></ul><ul><ul><li>chicago </li></ul></ul><ul><ul><li>sandusky </li></ul></ul>#4SQ
    25. 25. pages #4SQ HUGE!
    26. 26. Sources & All Image Credit: #4SQ
    27. 27.   Matt Siltala, President dreamsystemsmedia.com mat @ dreamsystemsmedia .com THANK YOU! Download: http://www.SlideShare.net/MattSiltala #4SQ
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