Using Foursquare in the real world

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  • More active than many Internet Yellow Pages   Must be verified through Foursquare   Over 500,000 business currently verified
  • More active than many Internet Yellow Pages   Must be verified through Foursquare   Over 500,000 business currently verified
  • Ability to easily search for and discover local businesses   10,000,000 customer user base   Target specific demographics and locales Manager Tools - to create specials & Mayor Rewards - whole bunch of other neat things too.
  • 1,000,000,000 checkins worldwide Use of specials/discounts in congruence with awards Reward repeat business
  • People speak their mind on platforms like this because they feel the “brass” is not going to read it …. I say pat attention to it and DO BETTER
  • nearby exploration and more attention to specials and tips from others. Trending is okay and good, but the Explore tab is pretty big. I'd REALLY like to see the stats on how many people actually use it... because i don't but I'm sure people in more dense cities/areas do and it can be very good for a smb
  • Notification of things nearby that you may or may not be aware of. Uses lists to find stuff you like. Keep an eye on friends
  • Have a physical callout : Door Window Menu Register
  • Tweet/Facebook customer if no “check-ins” for a long period of time. Offer incentives. --- observe as a business owner who is always checking in and if you have not seen them check in in a while … TWEET THEM
  • Convenient replacement for traditional coupon / punchcard
  • Have a physical callout : Door Window Menu Register Encourage and reward check-ins Convenient replacement for traditional coupon / punchcard Tweet/Facebook customer if no “check-ins” for a long period of time. Offer incentives.
  • Complimentary shirt with purchase of suit at Ace Big & Tall or 25% all tailoring for first time checkin AND Buy one get one half off Complimentary item. Every checkin after your __ th checkin gets you… Priority seating/service for being the Mayor! % off total bill for just checking in and showing us!
  • Use in tandem with main offering Better seats Extra access Priority checkin Free gift wrap Behind the scenes tour
  • % off bill gets higher with more “check-ins” Additional features for large parties Free items for parties of 10 or more
  • Can become decision making point if friends leave positive feedback Encourage repeat guests to leave tips Create additional specials within tips Give potential customers the feeling they’re ‘in the know’
  • I really like the idea of encouraging visitors to leave tips. And maybe rewarding top tip off the month. Further all businesses need to listen to their customers.
  • I really like the idea of encouraging visitors to leave tips. And maybe rewarding top tip off the month. Further all businesses need to listen to their customers.
  • Lists allow a potential customer to chose a product/service based on a source they trust. Feature specific businesses Commonly lists are ‘favorites’ or ‘best of’ Can be used as ”guides” to an area
  • Allows business to create additional links , cite and verify business at reputable source Web-based version of mobile app Opportunity for businesses to customize page Additional digital representation of business
  • Using Foursquare in the real world

    1. 1. Foursquare in the real world  Mat Siltala, President [email_address] #4SQ
    2. 2.  “ Hi, I'm Earth. Have we met?” #4SQ
    3. 3. #4SQ
    4. 4. #4SQ
    5. 5. as a customer acquisition tool #4SQ
    6. 6. as a customer acquisition tool #4SQ
    7. 7. as a customer retention tool #4SQ
    8. 8. as a customer retention tool! <ul><li>Free bear claw with 10th check-in! </li></ul>#4SQ
    9. 9. as a Monitoring Tool #4SQ
    10. 10. “ Explore” Tab #4SQ
    11. 11. “ Trending” #4SQ
    12. 12. “ RADAR” #4SQ
    13. 13. in the physical world #4SQ Have a physical callout:
    14. 14. in the physical world #4SQ #engage
    15. 15. in the physical world #4SQ
    16. 16. in the physical world #4SQ
    17. 17. and YOUR business <ul><li>What COULD have happened on Tommy and Richard's sales road trip.... </li></ul>#4SQ
    18. 18. What Could Have Been <ul><li>Create monetary incentive for checkin   </li></ul><ul><li>  </li></ul>Tommy Boy needs to find a Tailor #4SQ
    19. 19. <ul><li>“ check-in” and order off the lunch or dinner menu - </li></ul><ul><li>chicken wings included! </li></ul>What Could Have Been #4SQ
    20. 20. <ul><li>25% off T-Bone steak from “your local butcher” if you bring a friend... oh wait... </li></ul>What Could Have Been Create draw for groups #4SQ
    21. 21. “ Tips” - Foursquare’s version of ‘Reviews’ <ul><li>Be sure to use an ADULT SIZE as an ADULT! </li></ul>#4SQ
    22. 22. tips Citations and Social signals are HUGE for local SEO. -customers post activity to other social networks #4SQ HUGE! … hint hint
    23. 23. … .citation proof #4SQ
    24. 24. lists <ul><li>Tommy's favorite spots: </li></ul><ul><ul><li>the weight room </li></ul></ul><ul><ul><li>any place with wings </li></ul></ul><ul><ul><li>college </li></ul></ul><ul><ul><li>dunkin donuts </li></ul></ul><ul><ul><li>the butcher </li></ul></ul><ul><ul><li>the airport </li></ul></ul><ul><ul><li>chicago </li></ul></ul><ul><ul><li>sandusky </li></ul></ul>#4SQ
    25. 25. pages #4SQ HUGE!
    26. 26. Sources & All Image Credit: #4SQ
    27. 27.   Matt Siltala, President dreamsystemsmedia.com mat @ dreamsystemsmedia .com THANK YOU! Download: http://www.SlideShare.net/MattSiltala #4SQ

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