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The                           Effect 2012The Effects of Pinterest On BusinessMatt SiltalaAvalaunch MediaPresidentSan Franc...
San Francisco | August 13–17, 2012 | #sessf                              @Matt_Siltala
San Francisco | August 13–17, 2012 | #sessf                              @Matt_Siltala
San Francisco | August 13–17, 2012 | #sessf                              @Matt_Siltala
San Francisco | August 13–17, 2012 | #sessfis POWERFUL                                     @Matt_Siltala
San Francisco | August 13–17, 2012 | #sessfGrowth 2011 - Now                                     @Matt_Siltala
San Francisco | August 13–17, 2012 | #sessfGrowth                                       @Matt_Siltala
San Francisco | August 13–17, 2012 | #sessfCase Study 1: Rod Works• Pinterest single-handedly forced Rod Works into launch...
San Francisco | August 13–17, 2012 | #sessfCase Study 1: Rod Works• Rod Works is a Utah-based company with stores in Utah,...
San Francisco | August 13–17, 2012 | #sessfCase Study 1: Rod Works• Enter a blogger named Lindsay who  wrote a blog post o...
San Francisco | August 13–17, 2012 | #sessfCase Study 1: Rod Works• The picture was pinned to Pinterest and  then re-pinne...
San Francisco | August 13–17, 2012 | #sessfCase Study 1: Rod Works• Rod Works was literally bombarded by Pinterest users i...
San Francisco | August 13–17, 2012 | #sessfCase Study 2: BuildDirect• StumbleUpon traffic results average “time on site” o...
San Francisco | August 13–17, 2012 | #sessfCase Study 3: PinnableBusiness.com• Goal - To come up with a strategy to establ...
San Francisco | August 13–17, 2012 | #sessfCase Study 3: PinnableBusiness.com• We created a beautiful infographic. You can...
San Francisco | August 13–17, 2012 | #sessf                              @Matt_Siltala
San Francisco | August 13–17, 2012 | #sessfWhy did this         Graphic do sowell?                                        ...
San Francisco | August 13–17, 2012 | #sessfImage Optimization                                       @Matt_Siltala
San Francisco | August 13–17, 2012 | #sessfAnother benefit of                     ……LINKS!                                ...
San Francisco | August 13–17, 2012 | #sessfto help SEO efforts?                                      @Matt_Siltala
San Francisco | August 13–17, 2012 | #sessf       to help SEO efforts?• Case Study Handout                                ...
San Francisco | August 13–17, 2012 | #sessfDoes When You PinMatter?                                      @Matt_Siltala
San Francisco | August 13–17, 2012 | #sessf Wise Advice• My dad use to say, “Son, my  job is to make sure you’re  useful.”...
San Francisco | August 13–17, 2012 | #sessfPinterest Tools• Tools can help you figure out what people want to learn about....
San Francisco | August 13–17, 2012 | #sessfPinterest Real Time “Alerts”• PinAlerts - http://pinalerts.com                 ...
San Francisco | August 13–17, 2012 | #sessfPinterest Real Time “Alerts”                                                   ...
San Francisco | August 13–17, 2012 | #sessfPinterest Analytics Toolsfully integrated analytics platform for Pinterest• Pin...
San Francisco | August 13–17, 2012 | #sessfPinterest Analytics Toolsfully integrated analytics platform for Pinterest     ...
San Francisco | August 13–17, 2012 | #sessfPinterest Analytics Toolsfully integrated analytics platform for Pinterest     ...
San Francisco | August 13–17, 2012 | #sessfPinterest Competitive Intel & Research• Repinly - http://www.repinly.com/• Find...
San Francisco | August 13–17, 2012 | #sessf                              @Matt_Siltala
San Francisco | August 13–17, 2012 | #sessfPinterest User Toolstools for finding out how powerful a Pinterest user is:    ...
San Francisco | August 13–17, 2012 | #sessfOther Super Cool Pinterest Facts and Tricks• If you haven’t already heard...thi...
San Francisco | August 13–17, 2012 | #sessf                              @Matt_Siltala
San Francisco | August 13–17, 2012 | #sessfHOMERUN!                                         @Matt_Siltala
San Francisco | August 13–17, 2012 | #sessfSTRIKE OUT!                                            @Matt_Siltala
San Francisco | August 13–17, 2012 | #sessf                              @Matt_Siltala
San Francisco | August 13–17, 2012 | #sessfBonus Case Study:          Can Help Make the Sell                              ...
San Francisco | August 13–17, 2012 | #sessf                              @Matt_Siltala
San Francisco | August 13–17, 2012 | #sessf                              @Matt_Siltala
San Francisco | August 13–17, 2012 | #sessfResults: (so far from this campaign)    $7,800 in sales   • Toppers   • Mattres...
San Francisco | August 13–17, 2012 | #sessfis POWERFUL                                     @Matt_Siltala
The                           Effect 2012The Effects of Pinterest On BusinessMatt SiltalaAvalaunch MediaPresident         ...
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The Pinterest Effect SES San Fransisco 2012

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The Pinterest Effect: A presentation given at SES San Franciso 2012, providing business case studies, Pinterest-leveraging tools, and tons of other great Pinterest-centered information.

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  • The Catch was the winning touchdown reception from Joe Montana to Dwight Clark in the January 10, 1982 NFC Championship American football game between the Dallas Cowboys and the San Francisco 49ers. The Catch is widely regarded as one of the most memorable events in NFL history. Montana threw a high pass to the back of the end zone. 49ers receiver Dwight Clark made a leaping grab with his fingertips from the back of the end zone for the winning touchdown with 51 seconds left in the game.
  • Today, Pinterest already drives more traffic to sites that use Shareaholic than Bing and Twitter and it’s only 0.10% away from overtaking Yahoo. Google, of course, remains the largest driver of traffic to the company’s member sites, followed by Facebook and – for the time being – Yahoo.
  • Today, Pinterest already drives more traffic to sites that use Shareaholic than Bing and Twitter and it’s only 0.10% away from overtaking Yahoo. Google, of course, remains the largest driver of traffic to the company’s member sites, followed by Facebook and – for the time being – Yahoo.
  • If you use the source method you'd have to click through just to see what the person wrote about your pin on their board. With PinAlerts you can easily see what they wrote.
  • Transcript of "The Pinterest Effect SES San Fransisco 2012"

    1. 1. The Effect 2012The Effects of Pinterest On BusinessMatt SiltalaAvalaunch MediaPresidentSan Francisco| August 13–17
    2. 2. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
    3. 3. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
    4. 4. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
    5. 5. San Francisco | August 13–17, 2012 | #sessfis POWERFUL @Matt_Siltala
    6. 6. San Francisco | August 13–17, 2012 | #sessfGrowth 2011 - Now @Matt_Siltala
    7. 7. San Francisco | August 13–17, 2012 | #sessfGrowth @Matt_Siltala
    8. 8. San Francisco | August 13–17, 2012 | #sessfCase Study 1: Rod Works• Pinterest single-handedly forced Rod Works into launching a web store.• Kudos to my good friend Janet Thaeler of Pinnablebusiness.com for sharing this story with me. @Matt_Siltala
    9. 9. San Francisco | August 13–17, 2012 | #sessfCase Study 1: Rod Works• Rod Works is a Utah-based company with stores in Utah, Arizona, and Nevada.• They sell “cute stuff”...ie. home decor.• Until earlier this year, they did not sell online or use social media in any focused manner. @Matt_Siltala
    10. 10. San Francisco | August 13–17, 2012 | #sessfCase Study 1: Rod Works• Enter a blogger named Lindsay who wrote a blog post on October 31, 2011 showcasing a rod from Rod Works. @Matt_Siltala
    11. 11. San Francisco | August 13–17, 2012 | #sessfCase Study 1: Rod Works• The picture was pinned to Pinterest and then re-pinned over and over. Someone mentioned that the rod could be purchased at Rod Works. See http://pinterest.com/search/?q=picture+rod• The problem was that Rod Works did not have an online store...yet
    12. 12. San Francisco | August 13–17, 2012 | #sessfCase Study 1: Rod Works• Rod Works was literally bombarded by Pinterest users into opening their online store in February 2012. “We got emails daily for months from Pinterest users, so we eventually opened up our online store in February. We quickly sold hundreds of the frame rods and now sell many other unique items daily.” ~Rod Works @Matt_Siltala
    13. 13. San Francisco | August 13–17, 2012 | #sessfCase Study 2: BuildDirect• StumbleUpon traffic results average “time on site” of just about 10 seconds.• Pinterest traffic results in an average time on page of just about 10 minutes, with an average page visit of about 5 pages!• Thanks to BuildDirect for the stats @Matt_Siltala
    14. 14. San Francisco | August 13–17, 2012 | #sessfCase Study 3: PinnableBusiness.com• Goal - To come up with a strategy to establish PinnableBusiness.com as a Pinterest authority.• Idea - To build a killer infographic that would display all of the best practices for making a website image perfect for pins.• Results - Wait a slide ;)... @Matt_Siltala
    15. 15. San Francisco | August 13–17, 2012 | #sessfCase Study 3: PinnableBusiness.com• We created a beautiful infographic. You can see the full graphic here: http://mashable.com/2012/03/26/optimize-images-pinterest• We decided that our client would get a lot more out of having the graphic featured on a major publishing site rather than their own.• Mashable seemed to be a perfect fit, so we pitched the idea and the graphic exploded. @Matt_Siltala
    16. 16. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
    17. 17. San Francisco | August 13–17, 2012 | #sessfWhy did this Graphic do sowell? @Matt_Siltala
    18. 18. San Francisco | August 13–17, 2012 | #sessfImage Optimization @Matt_Siltala
    19. 19. San Francisco | August 13–17, 2012 | #sessfAnother benefit of ……LINKS! @Matt_Siltala
    20. 20. San Francisco | August 13–17, 2012 | #sessfto help SEO efforts? @Matt_Siltala
    21. 21. San Francisco | August 13–17, 2012 | #sessf to help SEO efforts?• Case Study Handout @Matt_Siltala
    22. 22. San Francisco | August 13–17, 2012 | #sessfDoes When You PinMatter? @Matt_Siltala
    23. 23. San Francisco | August 13–17, 2012 | #sessf Wise Advice• My dad use to say, “Son, my job is to make sure you’re useful.” And this is how I look at graphics designed for Pinterest. They have to be useful. The audience loves instruction, DIY, How To’s, etc. @Matt_Siltala
    24. 24. San Francisco | August 13–17, 2012 | #sessfPinterest Tools• Tools can help you figure out what people want to learn about.• Here are a few: @Matt_Siltala
    25. 25. San Francisco | August 13–17, 2012 | #sessfPinterest Real Time “Alerts”• PinAlerts - http://pinalerts.com @Matt_Siltala
    26. 26. San Francisco | August 13–17, 2012 | #sessfPinterest Real Time “Alerts” @Matt_Siltala
    27. 27. San Francisco | August 13–17, 2012 | #sessfPinterest Analytics Toolsfully integrated analytics platform for Pinterest• Pinerly - http://pinerly.com/pinalytics @Matt_Siltala
    28. 28. San Francisco | August 13–17, 2012 | #sessfPinterest Analytics Toolsfully integrated analytics platform for Pinterest @Matt_Siltala
    29. 29. San Francisco | August 13–17, 2012 | #sessfPinterest Analytics Toolsfully integrated analytics platform for Pinterest @Matt_Siltala
    30. 30. San Francisco | August 13–17, 2012 | #sessfPinterest Competitive Intel & Research• Repinly - http://www.repinly.com/• Find Influencers• See Trends @Matt_Siltala
    31. 31. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
    32. 32. San Francisco | August 13–17, 2012 | #sessfPinterest User Toolstools for finding out how powerful a Pinterest user is: • PinReach - http://www.pinreach.com/ • PinPuff - http://pinpuff.com/ @Matt_Siltala
    33. 33. San Francisco | August 13–17, 2012 | #sessfOther Super Cool Pinterest Facts and Tricks• If you haven’t already heard...this is the place to find out if anyone is pinning anything from your site...or your competitor’s site. :)http://pinterest.com/source/YOURWEBSITE.COM @Matt_Siltala
    34. 34. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
    35. 35. San Francisco | August 13–17, 2012 | #sessfHOMERUN! @Matt_Siltala
    36. 36. San Francisco | August 13–17, 2012 | #sessfSTRIKE OUT! @Matt_Siltala
    37. 37. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
    38. 38. San Francisco | August 13–17, 2012 | #sessfBonus Case Study: Can Help Make the Sell @Matt_Siltala
    39. 39. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
    40. 40. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
    41. 41. San Francisco | August 13–17, 2012 | #sessfResults: (so far from this campaign) $7,800 in sales • Toppers • Mattress Covers • 15.6 min avg. visitor @Matt_Siltala
    42. 42. San Francisco | August 13–17, 2012 | #sessfis POWERFUL @Matt_Siltala
    43. 43. The Effect 2012The Effects of Pinterest On BusinessMatt SiltalaAvalaunch MediaPresident Thank YouSan Francisco| August 13–17
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