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60 Minutes A Day? Yeah Right AHHHHHH!!!
Mobile SM Success Starts Here: <ul><li>Mobile Apps (Tools) = Friend </li></ul><ul><li>Have A Plan </li></ul><ul><li>Time M...
Mobile Apps (Tools) = Friend <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Google Buzz </li></ul><ul><li>Li...
Have A Plan - Time Savers <ul><li>Example: Posterous - Flickr - Facebook </li></ul>Picture uploaded Loads to Flickr Auto-P...
Example: Yelp - Twitter & FB Post something on Yelp, or check in, it can  automatically post your status on Twitter or Fac...
Blog - Feed - Twitter & FB
Twitter - LinkedIn
Yelp - CitySearch - UrbanSpoon
Time Management <ul><li>Twitter & Facebook take up the most time so limit yourself to the essentials. </li></ul><ul><li>@r...
Some Twitter Time Management Tips: <ul><li>TweetDeck </li></ul><ul><li>EchoPhone </li></ul><ul><li>Lists </li></ul><ul><li...
Make Sure And Set Goals <ul><li>Time Spent on Twitter & Facebook </li></ul><ul><li>Voting & Sharing </li></ul><ul><li>Rela...
(Kinda) Non Mobile Tools: Have the appearance of always being social by setting up all your feeds, and working the tools.
Focus - Stay The Course! <ul><li>Sure, the pictures of Cats doing Yoga poses may be funny, but does it take you off your c...
Social Media Efficiency <ul><li>Know who to keep an eye on </li></ul><ul><li>Always Keep Twitter / FB in mind </li></ul><u...
Appear To Be Posting All The Time <ul><li>App phones are key. </li></ul><ul><li>Setting up feeds. </li></ul><ul><li>Using ...
Matt Siltala Dream Systems Media, Owner http://www.dreamsystemsmedia.com Find me on Twitter:  @Matt_Siltala
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Social Media 60 Min A Day

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This was my Social Media, 60 minutes a day panel with Chris Winfield (10e20) & Jennifer Laycock (SEG). This was probably my favorite session of all I did!

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  • Alerts such as notifying you when you get an @reply or DM or email etc.
  • How much time is going to be spent on @replies, DMs, Wall Messages, Monitoring Industry &amp; responding to other various messages? How much time is going to be spent voting &amp; sharing content? How much time is going to be spent on building relationships?
  • TwitterFeed FriendFeed Google Buzz Google Alerts TweetBeep Setting Up Feeds
  • When I&apos;m mobile or involved in other responsibilities I don&apos;t have the bandwidth to follow all of the 450 people I normally do with TweetDeck (I&apos;m on SMS) so I only get tweets from my most trusted peers. I can then @reply them directly or even retweet theirs. Whether I&apos;m mobile or even if I have TweetDeck open on my laptop as I&apos;m working on client projects or in meetings, I always keep open to things I think might be valuable to tweet - either when I can &amp;quot;steal&amp;quot; 30 seconds in between, or to save for later on that day. More than once, if I&apos;ve got something I come across during my day that I think is truly tweet-worthy, I&apos;ve stopped a site audit, or told someone to call me back or come knocking on my office door in 5 minutes. Given how long I&apos;ve been dealing with Shiny Object Syndrome, I don&apos;t mind that it may take me a couple minutes to refocus. And by the end of the day, if I end up working longer because of it, I&apos;m okay with that. A lot of my best research / article / blog writing time happens late at night when there&apos;s little chance of distraction from other things. That&apos;s the beauty of scheduling articles to automatically go live early in the morning when I might even be asleep still. Working such hours also helps me to connect with people in Europe / Asia who happen to just be signing on or are about to sign off Twitter, thus extending my reach. I don&apos;t like automating tweets though because I want to be able to respond right away or reasonably soon after someone comments on something I&apos;ve tweeted.
  • Transcript of "Social Media 60 Min A Day"

    1. 4. 60 Minutes A Day? Yeah Right AHHHHHH!!!
    2. 5. Mobile SM Success Starts Here: <ul><li>Mobile Apps (Tools) = Friend </li></ul><ul><li>Have A Plan </li></ul><ul><li>Time Management </li></ul><ul><li>Make Sure And Set Goals </li></ul><ul><li>Non Mobile Tools That Help </li></ul><ul><li>Focus </li></ul>
    3. 6. Mobile Apps (Tools) = Friend <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Google Buzz </li></ul><ul><li>LinkedIn </li></ul><ul><li>Yelp </li></ul><ul><li>CitySearch </li></ul><ul><li>UrbanSpoon </li></ul><ul><li>Gowalla </li></ul><ul><li>FourSquare </li></ul><ul><li>BrightKite </li></ul><ul><li>RSS Readers </li></ul><ul><li>Wordpress </li></ul><ul><li>Posterous </li></ul><ul><li>Flickr </li></ul><ul><li>Bing </li></ul><ul><li>Skype </li></ul><ul><li>Analytics </li></ul>**These are the tools that I use, but by no means are the only ones out there.
    4. 7. Have A Plan - Time Savers <ul><li>Example: Posterous - Flickr - Facebook </li></ul>Picture uploaded Loads to Flickr Auto-Posts to Facebook Auto-Posts to Twitter
    5. 8. Example: Yelp - Twitter & FB Post something on Yelp, or check in, it can automatically post your status on Twitter or Facebook.
    6. 9. Blog - Feed - Twitter & FB
    7. 10. Twitter - LinkedIn
    8. 11. Yelp - CitySearch - UrbanSpoon
    9. 12. Time Management <ul><li>Twitter & Facebook take up the most time so limit yourself to the essentials. </li></ul><ul><li>@replies </li></ul><ul><li>DMs </li></ul><ul><li>Lists </li></ul><ul><li>Messages </li></ul><ul><li>Wall Postings </li></ul><ul><li>Industry Alerts (keywords you are monitoring) </li></ul>
    10. 13. Some Twitter Time Management Tips: <ul><li>TweetDeck </li></ul><ul><li>EchoPhone </li></ul><ul><li>Lists </li></ul><ul><li>TweetBeep </li></ul><ul><li>Alerts </li></ul><ul><li>Twitter Search </li></ul><ul><li>Multiple Accounts </li></ul>
    11. 14. Make Sure And Set Goals <ul><li>Time Spent on Twitter & Facebook </li></ul><ul><li>Voting & Sharing </li></ul><ul><li>Relationship Building </li></ul><ul><li>Networking </li></ul><ul><li>Branding </li></ul><ul><li>Traffic </li></ul><ul><li>Sales </li></ul>What do you want to accomplish?
    12. 15. (Kinda) Non Mobile Tools: Have the appearance of always being social by setting up all your feeds, and working the tools.
    13. 16. Focus - Stay The Course! <ul><li>Sure, the pictures of Cats doing Yoga poses may be funny, but does it take you off your course? </li></ul>
    14. 17. Social Media Efficiency <ul><li>Know who to keep an eye on </li></ul><ul><li>Always Keep Twitter / FB in mind </li></ul><ul><li>Having ADD Helps </li></ul><ul><li>Late Night Legwork </li></ul><ul><li>TweetDeck </li></ul><ul><li>EchoPhone </li></ul><ul><li>FriendFeed </li></ul>“ I use all of these tools help give the appearance of being social media active “all the time” without having to be.” <ul><li>TweetDeck </li></ul><ul><li>Integrates Facebook, LinkedIn, Multiple Twitter </li></ul><ul><li>Accounts in to ONE system. Follow what you care </li></ul><ul><li>about the most. Target inudstry specific keywords. </li></ul><ul><li>Focus, Focus, Focus </li></ul><ul><li>You can’t be on ALL the social networks at the same </li></ul><ul><li>time, focus on your TOP FIVE and be the best at </li></ul><ul><li>them. </li></ul>
    15. 18. Appear To Be Posting All The Time <ul><li>App phones are key. </li></ul><ul><li>Setting up feeds. </li></ul><ul><li>Using the tools the websites offer. </li></ul><ul><li>It only takes seconds. </li></ul><ul><li>Keep your business goals in mind. </li></ul><ul><li>Always have your phone with you. </li></ul>
    16. 19. Matt Siltala Dream Systems Media, Owner http://www.dreamsystemsmedia.com Find me on Twitter: @Matt_Siltala
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