SMX Advanced 2012 Local U - Siri Optimization

Siri Optimization & Checking In Matt Siltala, President Mat@dreamsystemsmedia.com @Matt_Siltala

Part One: Fact or Rumor

Premium Services On Yelp:

Rumor?

What We Know That Does Work:

Absolutely Fact:

Fact: (especially true on “best” searches)

Could answer the WHY Yelp?

Opportunity!

Part Two – SoLoMo

Are We Afraid of SoLoMo?

“Checking In” Will Happen…but We Need To Be Incentivized

Here’s Your Case Study: MY DAD

What’s it going to take to get a 70 yearold man checking in on Foursquare and posting to Twitter? A Reason

Don’t Say:• Our Customers Will Never Use Social Media• Our Customers Will Never Check In• Our Customers Don’t Use Technology• This is Beyond Our Customers• None of our customers use that site• That will never happen• Especially Don’t Say Your Dad Will Never …

Captive Audience

Don’t Make Us Think Too Hard

By Confusing Us

Or By Annoying Us

Or By SPAMMING Us!

Or By Being This Guy!

And FINALLY … Don’t Be This Guy!

A Check In Case Study

Takeaways:• Customer Reviews Matter• Organic Optimization Factors In• Consistent NAP Factors In• Claiming Local Listings Factors In• Premium Yelp Listings Seems To Help• SoLoMo - Social Does Factor In

THANK YOU! Matt Siltala, President dreamsystemsmedia.com Mat@dreamsystemsmedia.com @Matt_Siltala Download: http://www.SlideShare.net/MattSiltala

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SMX Advanced 2012 Local U - Siri Optimization

by Avalaunch Media on Jun 07, 2012

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