Siri Optimization & Checking In           Matt Siltala, President    Mat@dreamsystemsmedia.com                    @Matt_Si...
vs
Part One: Fact or Rumor
Premium Services On Yelp:
Rumor?
What We Know That Does Work:
Fact:
Fact:
Fact:
Absolutely Fact:
Fact: (especially true on “best” searches)
Could answer the WHY Yelp?
Fact:
Opportunity!
Part Two – SoLoMo
Are We Afraid of SoLoMo?
“Checking In” Will Happen…but We Need To Be Incentivized
Here’s Your Case Study:       MY DAD
What’s it going to take to get a 70 yearold man checking in on Foursquare and     posting to Twitter? A Reason
Don’t Say:•   Our Customers Will Never Use Social Media•   Our Customers Will Never Check In•   Our Customers Don’t Use Te...
Captive Audience
Don’t Make Us Think Too Hard
By Confusing Us
Or By Annoying Us
Or By SPAMMING Us!
Or By Being This Guy!
And FINALLY … Don’t Be This Guy!
A Check In Case Study
Takeaways:•   Customer Reviews Matter•   Organic Optimization Factors In•   Consistent NAP Factors In•   Claiming Local Li...
THANK YOU!         Matt Siltala, President      dreamsystemsmedia.com Mat@dreamsystemsmedia.com                  @Matt_Sil...
SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization
SMX Advanced 2012 Local U - Siri Optimization
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SMX Advanced 2012 Local U - Siri Optimization

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Slide deck from SMX Advanced 2012 Local University Workshop - Siri Optimization and Social Local Mobile including check ins and offers.

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  • Just a search for “Chiropractors” on both
  • There was always consistency between the two … always some overlap of rankings in Google and Siri
  • These Help Siri – these other help optimization naturally – it all helps with the over all optimization of SIRI
  • SMX Advanced 2012 Local U - Siri Optimization

    1. 1. Siri Optimization & Checking In Matt Siltala, President Mat@dreamsystemsmedia.com @Matt_Siltala
    2. 2. vs
    3. 3. Part One: Fact or Rumor
    4. 4. Premium Services On Yelp:
    5. 5. Rumor?
    6. 6. What We Know That Does Work:
    7. 7. Fact:
    8. 8. Fact:
    9. 9. Fact:
    10. 10. Absolutely Fact:
    11. 11. Fact: (especially true on “best” searches)
    12. 12. Could answer the WHY Yelp?
    13. 13. Fact:
    14. 14. Opportunity!
    15. 15. Part Two – SoLoMo
    16. 16. Are We Afraid of SoLoMo?
    17. 17. “Checking In” Will Happen…but We Need To Be Incentivized
    18. 18. Here’s Your Case Study: MY DAD
    19. 19. What’s it going to take to get a 70 yearold man checking in on Foursquare and posting to Twitter? A Reason
    20. 20. Don’t Say:• Our Customers Will Never Use Social Media• Our Customers Will Never Check In• Our Customers Don’t Use Technology• This is Beyond Our Customers• None of our customers use that site• That will never happen• Especially Don’t Say Your Dad Will Never …
    21. 21. Captive Audience
    22. 22. Don’t Make Us Think Too Hard
    23. 23. By Confusing Us
    24. 24. Or By Annoying Us
    25. 25. Or By SPAMMING Us!
    26. 26. Or By Being This Guy!
    27. 27. And FINALLY … Don’t Be This Guy!
    28. 28. A Check In Case Study
    29. 29. Takeaways:• Customer Reviews Matter• Organic Optimization Factors In• Consistent NAP Factors In• Claiming Local Listings Factors In• Premium Yelp Listings Seems To Help• SoLoMo - Social Does Factor In
    30. 30. THANK YOU! Matt Siltala, President dreamsystemsmedia.com Mat@dreamsystemsmedia.com @Matt_Siltala Download: http://www.SlideShare.net/MattSiltala
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