SMX Advanced 2012 Local U - Siri Optimization

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Slide deck from SMX Advanced 2012 Local University Workshop - Siri Optimization and Social Local Mobile including check ins and offers.

Slide deck from SMX Advanced 2012 Local University Workshop - Siri Optimization and Social Local Mobile including check ins and offers.

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  • Just a search for “Chiropractors” on both
  • There was always consistency between the two … always some overlap of rankings in Google and Siri
  • These Help Siri – these other help optimization naturally – it all helps with the over all optimization of SIRI

Transcript

  • 1. Siri Optimization & Checking In Matt Siltala, President Mat@dreamsystemsmedia.com @Matt_Siltala
  • 2. vs
  • 3. Part One: Fact or Rumor
  • 4. Premium Services On Yelp:
  • 5. Rumor?
  • 6. What We Know That Does Work:
  • 7. Fact:
  • 8. Fact:
  • 9. Fact:
  • 10. Absolutely Fact:
  • 11. Fact: (especially true on “best” searches)
  • 12. Could answer the WHY Yelp?
  • 13. Fact:
  • 14. Opportunity!
  • 15. Part Two – SoLoMo
  • 16. Are We Afraid of SoLoMo?
  • 17. “Checking In” Will Happen…but We Need To Be Incentivized
  • 18. Here’s Your Case Study: MY DAD
  • 19. What’s it going to take to get a 70 yearold man checking in on Foursquare and posting to Twitter? A Reason
  • 20. Don’t Say:• Our Customers Will Never Use Social Media• Our Customers Will Never Check In• Our Customers Don’t Use Technology• This is Beyond Our Customers• None of our customers use that site• That will never happen• Especially Don’t Say Your Dad Will Never …
  • 21. Captive Audience
  • 22. Don’t Make Us Think Too Hard
  • 23. By Confusing Us
  • 24. Or By Annoying Us
  • 25. Or By SPAMMING Us!
  • 26. Or By Being This Guy!
  • 27. And FINALLY … Don’t Be This Guy!
  • 28. A Check In Case Study
  • 29. Takeaways:• Customer Reviews Matter• Organic Optimization Factors In• Consistent NAP Factors In• Claiming Local Listings Factors In• Premium Yelp Listings Seems To Help• SoLoMo - Social Does Factor In
  • 30. THANK YOU! Matt Siltala, President dreamsystemsmedia.com Mat@dreamsystemsmedia.com @Matt_Siltala Download: http://www.SlideShare.net/MattSiltala