Siri and Yelp Optimization - SMX East 2012 Local University

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Siri Optimization and Yelp presentation for SMX East Local University workshop 2012.

Siri Optimization and Yelp presentation for SMX East Local University workshop 2012.

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  • Opportunity
  • Opportunity
  • Opportunity
  • Today, Pinterest already drives more traffic to sites that use Shareaholic than Bing and Twitter and it’s only 0.10% away from overtaking Yahoo. Google, of course, remains the largest driver of traffic to the company’s member sites, followed by Facebook and – for the time being – Yahoo.

Transcript

  • 1. Who Wins? @Matt_Siltala
  • 2. @Matt_Siltala
  • 3. @Matt_Siltala
  • 4. @Matt_Siltala
  • 5. @Matt_Siltala
  • 6. @Matt_Siltala
  • 7. @Matt_Siltala
  • 8. @Matt_Siltala
  • 9. @Matt_Siltala
  • 10. So Far Not Apple @Matt_Siltala
  • 11. They Will Figure It Out @Matt_Siltala
  • 12. @Matt_Siltala
  • 13. What’s New? @Matt_Siltala
  • 14. iOS 6 Main Yelp Highlights:• Access snippets of Yelp reviews• Access snippets of Yelp photos• Add photos and Tips to a Yelp listing• Call and map directions to a business’s front door• Check-in to a business directly from Apple maps.• Easier to link to the Yelp app directly @Matt_Siltala
  • 15. What Powers Apple Maps? @Matt_Siltala
  • 16. @Matt_Siltala
  • 17. @Matt_Siltala
  • 18. http://gspa21.ls.apple.com/html/attribution.html @Matt_Siltala
  • 19. @Matt_Siltala
  • 20. Everybody Thank David @Matt_Siltala
  • 21. davidmihm.com/blog/local-seo/apple-maps-ecosystem/ @Matt_Siltala
  • 22. Think….. @Matt_Siltala
  • 23. @Matt_Siltala
  • 24. Premium Services on Yelp @Matt_Siltala
  • 25. @Matt_Siltala
  • 26. @Matt_Siltala
  • 27. Think….. OPTIMIZATION @Matt_Siltala
  • 28. @Matt_Siltala
  • 29. @Matt_Siltala
  • 30. @Matt_Siltala
  • 31. @Matt_Siltala
  • 32. @Matt_Siltala
  • 33. What I Know That DOES Work @Matt_Siltala
  • 34. @Matt_Siltala
  • 35. @Matt_Siltala
  • 36. @Matt_Siltala
  • 37. @Matt_Siltala
  • 38. @Matt_Siltala
  • 39. @Matt_Siltala
  • 40. @Matt_Siltala
  • 41. @Matt_Siltala
  • 42. And Why Not? @Matt_Siltala
  • 43. @Matt_Siltala
  • 44. http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html @Matt_Siltala
  • 45. @Matt_Siltala
  • 46. @Matt_Siltala
  • 47. Opportunity! @Matt_Siltala
  • 48. http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for- businesses.html @Matt_Siltala
  • 49. @Matt_Siltala
  • 50. Why Are We Afraid of Yelp? (and reviews in general) @Matt_Siltala
  • 51. @Matt_Siltala
  • 52. @Matt_Siltala
  • 53. @Matt_Siltala
  • 54. @Matt_Siltala
  • 55. Reputation Management @Matt_Siltala
  • 56. Other Factors? • Check-Ins • Social Mentions • Shares • Tips @Matt_Siltala
  • 57. Takeaways:• Customer Reviews Matter• Organic Optimization Factors In• Consistent NAP Factors In• Claiming Local Listings Factors In• Premium Yelp Listings Seems To Help• Social + Local - Social Does Factor In @Matt_Siltala
  • 58. Thank You!Matt Siltala, Partner matt@avalaunchmedia.com @Matt_Siltala