Siri and Yelp Optimization - SMX East 2012 Local University

Who Wins? @Matt_Siltala

@Matt_Siltala

So Far Not Apple @Matt_Siltala

They Will Figure It Out @Matt_Siltala

@Matt_Siltala

What’s New? @Matt_Siltala

iOS 6 Main Yelp Highlights:• Access snippets of Yelp reviews• Access snippets of Yelp photos• Add photos and Tips to a Yelp listing• Call and map directions to a business’s front door• Check-in to a business directly from Apple maps.• Easier to link to the Yelp app directly @Matt_Siltala

What Powers Apple Maps? @Matt_Siltala

@Matt_Siltala

http://gspa21.ls.apple.com/html/attribution.html @Matt_Siltala

@Matt_Siltala

Everybody Thank David @Matt_Siltala

davidmihm.com/blog/local-seo/apple-maps-ecosystem/ @Matt_Siltala

Think….. @Matt_Siltala

@Matt_Siltala

Premium Services on Yelp @Matt_Siltala

@Matt_Siltala

Think….. OPTIMIZATION @Matt_Siltala

@Matt_Siltala

What I Know That DOES Work @Matt_Siltala

@Matt_Siltala

And Why Not? @Matt_Siltala

@Matt_Siltala

http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html @Matt_Siltala

@Matt_Siltala

Opportunity! @Matt_Siltala

http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for- businesses.html @Matt_Siltala

@Matt_Siltala

Why Are We Afraid of Yelp? (and reviews in general) @Matt_Siltala

@Matt_Siltala

Reputation Management @Matt_Siltala

Other Factors? • Check-Ins • Social Mentions • Shares • Tips @Matt_Siltala

Takeaways:• Customer Reviews Matter• Organic Optimization Factors In• Consistent NAP Factors In• Claiming Local Listings Factors In• Premium Yelp Listings Seems To Help• Social + Local - Social Does Factor In @Matt_Siltala

Thank You!Matt Siltala, Partner matt@avalaunchmedia.com @Matt_Siltala

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Siri and Yelp Optimization - SMX East 2012 Local University

by Avalaunch Media on Oct 01, 2012

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Siri and Yelp Optimization - SMX East 2012 Local University Presentation Transcript