Who Wins?            @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
So Far Not Apple             @Matt_Siltala
They Will Figure It Out                 @Matt_Siltala
@Matt_Siltala
What’s New?          @Matt_Siltala
iOS 6     Main Yelp Highlights:•   Access snippets of Yelp    reviews•   Access snippets of Yelp    photos•   Add photos a...
What Powers Apple Maps?                @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
http://gspa21.ls.apple.com/html/attribution.html                                 @Matt_Siltala
@Matt_Siltala
Everybody Thank David               @Matt_Siltala
davidmihm.com/blog/local-seo/apple-maps-ecosystem/   @Matt_Siltala
Think…..           @Matt_Siltala
@Matt_Siltala
Premium Services on Yelp                     @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Think…..           OPTIMIZATION                      @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
What I Know That DOES Work                   @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
And Why Not?          @Matt_Siltala
@Matt_Siltala
http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html                           ...
@Matt_Siltala
@Matt_Siltala
Opportunity!               @Matt_Siltala
http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-                                businesses...
@Matt_Siltala
Why Are We Afraid of Yelp?      (and reviews in general)                            @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Reputation Management               @Matt_Siltala
Other Factors?    •   Check-Ins    •   Social Mentions    •   Shares    •   Tips                    @Matt_Siltala
Takeaways:•   Customer Reviews Matter•   Organic Optimization Factors In•   Consistent NAP Factors In•   Claiming Local Li...
Thank You!Matt Siltala, Partner   matt@avalaunchmedia.com        @Matt_Siltala
Siri and Yelp Optimization - SMX East 2012 Local University
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Siri and Yelp Optimization - SMX East 2012 Local University

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Siri Optimization and Yelp presentation for SMX East Local University workshop 2012.

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  • Opportunity
  • Opportunity
  • Opportunity
  • Today, Pinterest already drives more traffic to sites that use Shareaholic than Bing and Twitter and it’s only 0.10% away from overtaking Yahoo. Google, of course, remains the largest driver of traffic to the company’s member sites, followed by Facebook and – for the time being – Yahoo.
  • Siri and Yelp Optimization - SMX East 2012 Local University

    1. 1. Who Wins? @Matt_Siltala
    2. 2. @Matt_Siltala
    3. 3. @Matt_Siltala
    4. 4. @Matt_Siltala
    5. 5. @Matt_Siltala
    6. 6. @Matt_Siltala
    7. 7. @Matt_Siltala
    8. 8. @Matt_Siltala
    9. 9. @Matt_Siltala
    10. 10. So Far Not Apple @Matt_Siltala
    11. 11. They Will Figure It Out @Matt_Siltala
    12. 12. @Matt_Siltala
    13. 13. What’s New? @Matt_Siltala
    14. 14. iOS 6 Main Yelp Highlights:• Access snippets of Yelp reviews• Access snippets of Yelp photos• Add photos and Tips to a Yelp listing• Call and map directions to a business’s front door• Check-in to a business directly from Apple maps.• Easier to link to the Yelp app directly @Matt_Siltala
    15. 15. What Powers Apple Maps? @Matt_Siltala
    16. 16. @Matt_Siltala
    17. 17. @Matt_Siltala
    18. 18. http://gspa21.ls.apple.com/html/attribution.html @Matt_Siltala
    19. 19. @Matt_Siltala
    20. 20. Everybody Thank David @Matt_Siltala
    21. 21. davidmihm.com/blog/local-seo/apple-maps-ecosystem/ @Matt_Siltala
    22. 22. Think….. @Matt_Siltala
    23. 23. @Matt_Siltala
    24. 24. Premium Services on Yelp @Matt_Siltala
    25. 25. @Matt_Siltala
    26. 26. @Matt_Siltala
    27. 27. Think….. OPTIMIZATION @Matt_Siltala
    28. 28. @Matt_Siltala
    29. 29. @Matt_Siltala
    30. 30. @Matt_Siltala
    31. 31. @Matt_Siltala
    32. 32. @Matt_Siltala
    33. 33. What I Know That DOES Work @Matt_Siltala
    34. 34. @Matt_Siltala
    35. 35. @Matt_Siltala
    36. 36. @Matt_Siltala
    37. 37. @Matt_Siltala
    38. 38. @Matt_Siltala
    39. 39. @Matt_Siltala
    40. 40. @Matt_Siltala
    41. 41. @Matt_Siltala
    42. 42. And Why Not? @Matt_Siltala
    43. 43. @Matt_Siltala
    44. 44. http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html @Matt_Siltala
    45. 45. @Matt_Siltala
    46. 46. @Matt_Siltala
    47. 47. Opportunity! @Matt_Siltala
    48. 48. http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for- businesses.html @Matt_Siltala
    49. 49. @Matt_Siltala
    50. 50. Why Are We Afraid of Yelp? (and reviews in general) @Matt_Siltala
    51. 51. @Matt_Siltala
    52. 52. @Matt_Siltala
    53. 53. @Matt_Siltala
    54. 54. @Matt_Siltala
    55. 55. Reputation Management @Matt_Siltala
    56. 56. Other Factors? • Check-Ins • Social Mentions • Shares • Tips @Matt_Siltala
    57. 57. Takeaways:• Customer Reviews Matter• Organic Optimization Factors In• Consistent NAP Factors In• Claiming Local Listings Factors In• Premium Yelp Listings Seems To Help• Social + Local - Social Does Factor In @Matt_Siltala
    58. 58. Thank You!Matt Siltala, Partner matt@avalaunchmedia.com @Matt_Siltala
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