Siri and Yelp Optimization - SMX East 2012 Local University

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Siri Optimization and Yelp presentation for SMX East Local University workshop 2012.

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  • Opportunity
  • Opportunity
  • Opportunity
  • Today, Pinterest already drives more traffic to sites that use Shareaholic than Bing and Twitter and it’s only 0.10% away from overtaking Yahoo. Google, of course, remains the largest driver of traffic to the company’s member sites, followed by Facebook and – for the time being – Yahoo.
  • Siri and Yelp Optimization - SMX East 2012 Local University

    1. Who Wins? @Matt_Siltala
    2. @Matt_Siltala
    3. @Matt_Siltala
    4. @Matt_Siltala
    5. @Matt_Siltala
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    7. @Matt_Siltala
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    9. @Matt_Siltala
    10. So Far Not Apple @Matt_Siltala
    11. They Will Figure It Out @Matt_Siltala
    12. @Matt_Siltala
    13. What’s New? @Matt_Siltala
    14. iOS 6 Main Yelp Highlights:• Access snippets of Yelp reviews• Access snippets of Yelp photos• Add photos and Tips to a Yelp listing• Call and map directions to a business’s front door• Check-in to a business directly from Apple maps.• Easier to link to the Yelp app directly @Matt_Siltala
    15. What Powers Apple Maps? @Matt_Siltala
    16. @Matt_Siltala
    17. @Matt_Siltala
    18. http://gspa21.ls.apple.com/html/attribution.html @Matt_Siltala
    19. @Matt_Siltala
    20. Everybody Thank David @Matt_Siltala
    21. davidmihm.com/blog/local-seo/apple-maps-ecosystem/ @Matt_Siltala
    22. Think….. @Matt_Siltala
    23. @Matt_Siltala
    24. Premium Services on Yelp @Matt_Siltala
    25. @Matt_Siltala
    26. @Matt_Siltala
    27. Think….. OPTIMIZATION @Matt_Siltala
    28. @Matt_Siltala
    29. @Matt_Siltala
    30. @Matt_Siltala
    31. @Matt_Siltala
    32. @Matt_Siltala
    33. What I Know That DOES Work @Matt_Siltala
    34. @Matt_Siltala
    35. @Matt_Siltala
    36. @Matt_Siltala
    37. @Matt_Siltala
    38. @Matt_Siltala
    39. @Matt_Siltala
    40. @Matt_Siltala
    41. @Matt_Siltala
    42. And Why Not? @Matt_Siltala
    43. @Matt_Siltala
    44. http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html @Matt_Siltala
    45. @Matt_Siltala
    46. @Matt_Siltala
    47. Opportunity! @Matt_Siltala
    48. http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for- businesses.html @Matt_Siltala
    49. @Matt_Siltala
    50. Why Are We Afraid of Yelp? (and reviews in general) @Matt_Siltala
    51. @Matt_Siltala
    52. @Matt_Siltala
    53. @Matt_Siltala
    54. @Matt_Siltala
    55. Reputation Management @Matt_Siltala
    56. Other Factors? • Check-Ins • Social Mentions • Shares • Tips @Matt_Siltala
    57. Takeaways:• Customer Reviews Matter• Organic Optimization Factors In• Consistent NAP Factors In• Claiming Local Listings Factors In• Premium Yelp Listings Seems To Help• Social + Local - Social Does Factor In @Matt_Siltala
    58. Thank You!Matt Siltala, Partner matt@avalaunchmedia.com @Matt_Siltala

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