Siri and Yelp Optimization - SMX East 2012 Local University
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Siri and Yelp Optimization - SMX East 2012 Local University

  • 4,670 views
Uploaded on

Siri Optimization and Yelp presentation for SMX East Local University workshop 2012.

Siri Optimization and Yelp presentation for SMX East Local University workshop 2012.

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
4,670
On Slideshare
4,210
From Embeds
460
Number of Embeds
7

Actions

Shares
Downloads
37
Comments
0
Likes
5

Embeds 460

http://authoritylabs.com 302
http://avalaunchmedia.com 131
https://twitter.com 17
http://tweetedtimes.com 4
http://feeds.feedburner.com 3
https://si0.twimg.com 2
http://twitter.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Opportunity
  • Opportunity
  • Opportunity
  • Today, Pinterest already drives more traffic to sites that use Shareaholic than Bing and Twitter and it’s only 0.10% away from overtaking Yahoo. Google, of course, remains the largest driver of traffic to the company’s member sites, followed by Facebook and – for the time being – Yahoo.

Transcript

  • 1. Who Wins? @Matt_Siltala
  • 2. @Matt_Siltala
  • 3. @Matt_Siltala
  • 4. @Matt_Siltala
  • 5. @Matt_Siltala
  • 6. @Matt_Siltala
  • 7. @Matt_Siltala
  • 8. @Matt_Siltala
  • 9. @Matt_Siltala
  • 10. So Far Not Apple @Matt_Siltala
  • 11. They Will Figure It Out @Matt_Siltala
  • 12. @Matt_Siltala
  • 13. What’s New? @Matt_Siltala
  • 14. iOS 6 Main Yelp Highlights:• Access snippets of Yelp reviews• Access snippets of Yelp photos• Add photos and Tips to a Yelp listing• Call and map directions to a business’s front door• Check-in to a business directly from Apple maps.• Easier to link to the Yelp app directly @Matt_Siltala
  • 15. What Powers Apple Maps? @Matt_Siltala
  • 16. @Matt_Siltala
  • 17. @Matt_Siltala
  • 18. http://gspa21.ls.apple.com/html/attribution.html @Matt_Siltala
  • 19. @Matt_Siltala
  • 20. Everybody Thank David @Matt_Siltala
  • 21. davidmihm.com/blog/local-seo/apple-maps-ecosystem/ @Matt_Siltala
  • 22. Think….. @Matt_Siltala
  • 23. @Matt_Siltala
  • 24. Premium Services on Yelp @Matt_Siltala
  • 25. @Matt_Siltala
  • 26. @Matt_Siltala
  • 27. Think….. OPTIMIZATION @Matt_Siltala
  • 28. @Matt_Siltala
  • 29. @Matt_Siltala
  • 30. @Matt_Siltala
  • 31. @Matt_Siltala
  • 32. @Matt_Siltala
  • 33. What I Know That DOES Work @Matt_Siltala
  • 34. @Matt_Siltala
  • 35. @Matt_Siltala
  • 36. @Matt_Siltala
  • 37. @Matt_Siltala
  • 38. @Matt_Siltala
  • 39. @Matt_Siltala
  • 40. @Matt_Siltala
  • 41. @Matt_Siltala
  • 42. And Why Not? @Matt_Siltala
  • 43. @Matt_Siltala
  • 44. http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html @Matt_Siltala
  • 45. @Matt_Siltala
  • 46. @Matt_Siltala
  • 47. Opportunity! @Matt_Siltala
  • 48. http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for- businesses.html @Matt_Siltala
  • 49. @Matt_Siltala
  • 50. Why Are We Afraid of Yelp? (and reviews in general) @Matt_Siltala
  • 51. @Matt_Siltala
  • 52. @Matt_Siltala
  • 53. @Matt_Siltala
  • 54. @Matt_Siltala
  • 55. Reputation Management @Matt_Siltala
  • 56. Other Factors? • Check-Ins • Social Mentions • Shares • Tips @Matt_Siltala
  • 57. Takeaways:• Customer Reviews Matter• Organic Optimization Factors In• Consistent NAP Factors In• Claiming Local Listings Factors In• Premium Yelp Listings Seems To Help• Social + Local - Social Does Factor In @Matt_Siltala
  • 58. Thank You!Matt Siltala, Partner matt@avalaunchmedia.com @Matt_Siltala