Siri and Yelp Optimization - SMX East 2012 Local University
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Siri and Yelp Optimization - SMX East 2012 Local University

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Siri Optimization and Yelp presentation for SMX East Local University workshop 2012.

Siri Optimization and Yelp presentation for SMX East Local University workshop 2012.

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  • Opportunity
  • Opportunity
  • Opportunity
  • Today, Pinterest already drives more traffic to sites that use Shareaholic than Bing and Twitter and it’s only 0.10% away from overtaking Yahoo. Google, of course, remains the largest driver of traffic to the company’s member sites, followed by Facebook and – for the time being – Yahoo.

Siri and Yelp Optimization - SMX East 2012 Local University Siri and Yelp Optimization - SMX East 2012 Local University Presentation Transcript

  • Who Wins? @Matt_Siltala
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  • So Far Not Apple @Matt_Siltala
  • They Will Figure It Out @Matt_Siltala
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  • What’s New? @Matt_Siltala
  • iOS 6 Main Yelp Highlights:• Access snippets of Yelp reviews• Access snippets of Yelp photos• Add photos and Tips to a Yelp listing• Call and map directions to a business’s front door• Check-in to a business directly from Apple maps.• Easier to link to the Yelp app directly @Matt_Siltala
  • What Powers Apple Maps? @Matt_Siltala
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  • http://gspa21.ls.apple.com/html/attribution.html @Matt_Siltala
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  • Everybody Thank David @Matt_Siltala
  • davidmihm.com/blog/local-seo/apple-maps-ecosystem/ @Matt_Siltala
  • Think….. @Matt_Siltala
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  • Premium Services on Yelp @Matt_Siltala
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  • Think….. OPTIMIZATION @Matt_Siltala
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  • What I Know That DOES Work @Matt_Siltala
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  • And Why Not? @Matt_Siltala
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  • http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html @Matt_Siltala
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  • Opportunity! @Matt_Siltala
  • http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for- businesses.html @Matt_Siltala
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  • Why Are We Afraid of Yelp? (and reviews in general) @Matt_Siltala
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  • Reputation Management @Matt_Siltala
  • Other Factors? • Check-Ins • Social Mentions • Shares • Tips @Matt_Siltala
  • Takeaways:• Customer Reviews Matter• Organic Optimization Factors In• Consistent NAP Factors In• Claiming Local Listings Factors In• Premium Yelp Listings Seems To Help• Social + Local - Social Does Factor In @Matt_Siltala
  • Thank You!Matt Siltala, Partner matt@avalaunchmedia.com @Matt_Siltala