Your SlideShare is downloading. ×
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Siri and Yelp Optimization - SMX East 2012 Local University
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Siri and Yelp Optimization - SMX East 2012 Local University

3,969

Published on

Siri Optimization and Yelp presentation for SMX East Local University workshop 2012.

Siri Optimization and Yelp presentation for SMX East Local University workshop 2012.

Published in: Education
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,969
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
40
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Opportunity
  • Opportunity
  • Opportunity
  • Today, Pinterest already drives more traffic to sites that use Shareaholic than Bing and Twitter and it’s only 0.10% away from overtaking Yahoo. Google, of course, remains the largest driver of traffic to the company’s member sites, followed by Facebook and – for the time being – Yahoo.
  • Transcript

    • 1. Who Wins? @Matt_Siltala
    • 2. @Matt_Siltala
    • 3. @Matt_Siltala
    • 4. @Matt_Siltala
    • 5. @Matt_Siltala
    • 6. @Matt_Siltala
    • 7. @Matt_Siltala
    • 8. @Matt_Siltala
    • 9. @Matt_Siltala
    • 10. So Far Not Apple @Matt_Siltala
    • 11. They Will Figure It Out @Matt_Siltala
    • 12. @Matt_Siltala
    • 13. What’s New? @Matt_Siltala
    • 14. iOS 6 Main Yelp Highlights:• Access snippets of Yelp reviews• Access snippets of Yelp photos• Add photos and Tips to a Yelp listing• Call and map directions to a business’s front door• Check-in to a business directly from Apple maps.• Easier to link to the Yelp app directly @Matt_Siltala
    • 15. What Powers Apple Maps? @Matt_Siltala
    • 16. @Matt_Siltala
    • 17. @Matt_Siltala
    • 18. http://gspa21.ls.apple.com/html/attribution.html @Matt_Siltala
    • 19. @Matt_Siltala
    • 20. Everybody Thank David @Matt_Siltala
    • 21. davidmihm.com/blog/local-seo/apple-maps-ecosystem/ @Matt_Siltala
    • 22. Think….. @Matt_Siltala
    • 23. @Matt_Siltala
    • 24. Premium Services on Yelp @Matt_Siltala
    • 25. @Matt_Siltala
    • 26. @Matt_Siltala
    • 27. Think….. OPTIMIZATION @Matt_Siltala
    • 28. @Matt_Siltala
    • 29. @Matt_Siltala
    • 30. @Matt_Siltala
    • 31. @Matt_Siltala
    • 32. @Matt_Siltala
    • 33. What I Know That DOES Work @Matt_Siltala
    • 34. @Matt_Siltala
    • 35. @Matt_Siltala
    • 36. @Matt_Siltala
    • 37. @Matt_Siltala
    • 38. @Matt_Siltala
    • 39. @Matt_Siltala
    • 40. @Matt_Siltala
    • 41. @Matt_Siltala
    • 42. And Why Not? @Matt_Siltala
    • 43. @Matt_Siltala
    • 44. http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html @Matt_Siltala
    • 45. @Matt_Siltala
    • 46. @Matt_Siltala
    • 47. Opportunity! @Matt_Siltala
    • 48. http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for- businesses.html @Matt_Siltala
    • 49. @Matt_Siltala
    • 50. Why Are We Afraid of Yelp? (and reviews in general) @Matt_Siltala
    • 51. @Matt_Siltala
    • 52. @Matt_Siltala
    • 53. @Matt_Siltala
    • 54. @Matt_Siltala
    • 55. Reputation Management @Matt_Siltala
    • 56. Other Factors? • Check-Ins • Social Mentions • Shares • Tips @Matt_Siltala
    • 57. Takeaways:• Customer Reviews Matter• Organic Optimization Factors In• Consistent NAP Factors In• Claiming Local Listings Factors In• Premium Yelp Listings Seems To Help• Social + Local - Social Does Factor In @Matt_Siltala
    • 58. Thank You!Matt Siltala, Partner matt@avalaunchmedia.com @Matt_Siltala

    ×