Pubcon south2010
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Pubcon south2010 Presentation Transcript

  • 1. @Matt_Siltala Pubcon South 2010
  • 2. I Am Brand New To All Of This - Where Do I Start?
    • Hubs - Find and Identify the “easy ones”. Places to find content ideas, links, sites that will help with keyword research and sites linking to more than one competitor.
    • Anchor Text - Find and Identify everything there is to know about how the competition ranks for the words they do.
    • Unique Domains Linking In - Find and Identify to get a better idea of the work that is ahead of you to get equivalent rankings.
    • Strong Content - Find and identify the strongest pages of competitors.
    • Social Media - Where and What are your competitors doing with social media
    • Track - Monitor, track & keep a close eye on your competition .
    @Matt_Siltala
  • 3. Hubs - The Easy Ones To Snoop
    • Press
    • Review Sites
    • Forums
    • Local
    • Answer Sites
    • Article Websites
    • Social Media
    @Matt_Siltala
  • 4. Press
    • Press - How is the competition using press? This can help generate ideas by keeping up with trending opportunities, linking opportunities, as well as seeing how the competition is using press for SEO, social marketing etc.
    http: //trendwatching .com/ is a great resource for learning about trend watching. @Matt_Siltala
  • 5. Search For Review Sites
    • Review Sites - Where are your competitors getting talked about? Who is writing about them? How are these reviews getting done? Blog Posts? Videos? Images?
    The way you search makes a difference! You now know where your site is getting their products reviewed, and what is being said. @Matt_Siltala
  • 6. Forums
    • Forums - Find out ideas, topics and what people are discussing (competitors are doing) in your industry.
    What are people talking about? What can you learn? Can you find any opportunities? @Matt_Siltala
  • 7. Local
    • Local - What, if anything, are your competitors doing LOCAL wise? Do some research, and learn how to gain valuable citations that will help you dominate local search!
    @Matt_Siltala
  • 8. Answer Sites
    • Answer Sites - Another great way to research and come up with content ideas from competitors. **Most are no-followed, but are a great source of traffic from my experience.**
    Do a search for your competitors domain name, see if they are using any “answer” type websites. What are they answering, what questions are being asked about your industry? @Matt_Siltala
  • 9. Article Websites
    • Article Websites - Another great way to keyword research, generate content ideas, and see how they are using these sites (and how many of them) for link building.
    You can then go to each article site and do a search for the URL, and see what they are posting, what keywords they are going after (by anchor text) and how many articles, links etc. they have. @Matt_Siltala
  • 10. Social Media Twitter is just the example, but what are your competitors doing on social networking sites? Are the running ads/contests/discounts etc. on Facebook? Are they creating content that will do well on major social websites? @Matt_Siltala
  • 11. Anchor Text & The Allinanchor: Search Operator
    • Allinanchor: This search operator is still important for researching the competition because it shows the sites that have high number of inbound links with specific keywords. This helps you keep a better eye on your progress as well as snooping on how the competition is doing.
    @Matt_Siltala
  • 12. Search Operator You now know which sites are doing the best job with their anchor text (and what keywords they are going after) so its time to see where they get all their links from! @Matt_Siltala
  • 13. Now that you know the sites that are on top by using “allinanchor:”, you can do a search with those sites and the keywords that you are targeting to get a better idea of places to find links, and why the competition ranks. @Matt_Siltala
  • 14. ALSO: You can now start to compare the top sites, and gain valuable information (including top keywords) from sites like Compete.com @Matt_Siltala
  • 15. If you use tools that are available to you (and FREE), like the SEO For Firefox Tool (by Aaron Wall of SEOBook), You can get very exciting site comparison data. @Matt_Siltala
  • 16. Intelligence Gathering Tools
    • Compete
    • SEO For Firefox SEOBook
    • Linkscape (@joannalord paid me)
    • Alexa
    • Trellian
    • Quantcast
    • Hitwise
    • SpyFu (spy on PPC too)
    @Matt_Siltala
  • 17. Unique Domains Linking In
    • Use these same tools to help you find out how many unique domains are linking to the competition. This will give you a better idea for link building and how much effort you are going to have to put in.
    @Matt_Siltala
  • 18. Strong Content
    • What pages of the competition are getting the most traffic? What pages have the most links going to them? How can you tell which pages are doing the best on social media sites?
    • How is the Technical SEO/Page Structure of their content? Titles, Meta, Alt & Header Tags etc.
    @Matt_Siltala
  • 19. The easiest option is to use the SEO For Firefox tool to gather this data by doing a site: search in Google. This will tell you what pages/content are doing the best. Its obvious what you would then do with that kind of data! Data for: Digg, Delicious, SU, Twitter and more! Great for researching STRONG content! @Matt_Siltala
  • 20. Yahoo Site Explorer
    • You can get valuable information about who is linking to a specific site OR page with YSE.
    You can then use this data to give you ideas of creating even better content! @Matt_Siltala
  • 21. Google Search Operators
    • Google has many Search Operators that you can use to research the competition, find great sources for links, and do some pretty intensive competitive analysis - and its all FREE!
    The source of these Search Operators can be found here: http://www.googleguide.com/advanced_operators.html With an explanation of each operator and what it will do for you. All great and worth the time it takes to research. Highly recommend! @Matt_Siltala
  • 22. Resources For Social Media
    • Social Media For Firefox
    • Knowem
    • Who’s Talkin
    • Twitter Search/Lists
    • Image Search
    • SEO For Firefox (again)
    @Matt_Siltala
  • 23. Track
    • Trackur
    • Google Alerts
    • TweetBeep
    • Quitter
    • TrackEngine
    • WhatThatPage
    • BuzzStream
    • GigaAlert (best, not free)
    • Set RSS In Google News
    @Matt_Siltala
  • 24. Matt Siltala Dream Systems Media, Owner http://www.dreamsystemsmedia.com @Matt_Siltala on Twitter