For Competitive IntelMatt Siltala, President    matt@avalaunchmedia.com         @Matt_Siltala
@Matt_Siltala
is POWERFUL       @Matt_Siltala
- Why?         @Matt_Siltala
@Matt_Siltala
•StumbleUpon traffic results average “time on site” of just about 10 seconds.•Pinterest traffic results in an average time...
Hubs:• Content• Products• Influencers• Trends     @Matt_Siltala
Tools• Use Tools to spy on all the hubs.                            @Matt_Siltala
My Favorite - Lets Start With The Best                           @Matt_Siltala
Real Time “Alerts”             @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Real Time Spying• What’s Hot Right Now!• What’s getting the most comments?• Who is pinning? (Find Influencers)• Prices/Spe...
Finding InfluencersTools for finding out how powerful a Pinterest user is:• PinReach• PinPuff                             ...
@Matt_Siltala
@Matt_Siltala
AnalyticsFully integrated analytics platform for Pinterest • Pinerlyhttp://pinerly.com/pinal    ytics                     ...
@Matt_Siltala
Competitive Intel & Research           Do Better. Do More.• Repinly• Find Influencers• See Trends                         ...
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Other Free                        Facts and Trickshttp://pinterest.com/source/YOURWEBSITE.comIf you haven’t already heard....
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Use This Tool:• What Images Get Most Comments• Who Is Your True Audience• Board Names• Who to contact                     ...
Case Study:Content idea gained that helped make the sale                      @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Results: (so far from this campaign)  $10,400 in sales    • Toppers    • Mattress Covers    • 15.6 min avg. visitor    • 4...
Thank You!Matt Siltala, President    matt@avalaunchmedia.com         @Matt_Siltala
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Pubcon 2012 Using Pinterest for Competitive Intel

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Pubcon 2012 Using Pinterest for Competitive Intel - showcasing all the tools you can use for competitive intelligence when it comes to Pinterest.

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Pubcon 2012 Using Pinterest for Competitive Intel

  1. 1. For Competitive IntelMatt Siltala, President matt@avalaunchmedia.com @Matt_Siltala
  2. 2. @Matt_Siltala
  3. 3. is POWERFUL @Matt_Siltala
  4. 4. - Why? @Matt_Siltala
  5. 5. @Matt_Siltala
  6. 6. •StumbleUpon traffic results average “time on site” of just about 10 seconds.•Pinterest traffic results in an average time on page of just about 10 minutes, with an average page visit of about 5 pages!•Thanks to BuildDirect for the stats @Matt_Siltala
  7. 7. Hubs:• Content• Products• Influencers• Trends @Matt_Siltala
  8. 8. Tools• Use Tools to spy on all the hubs. @Matt_Siltala
  9. 9. My Favorite - Lets Start With The Best @Matt_Siltala
  10. 10. Real Time “Alerts” @Matt_Siltala
  11. 11. @Matt_Siltala
  12. 12. @Matt_Siltala
  13. 13. @Matt_Siltala
  14. 14. Real Time Spying• What’s Hot Right Now!• What’s getting the most comments?• Who is pinning? (Find Influencers)• Prices/Specials/Offers/Contests?• Ideas?• Content Ideas @Matt_Siltala
  15. 15. Finding InfluencersTools for finding out how powerful a Pinterest user is:• PinReach• PinPuff @Matt_Siltala
  16. 16. @Matt_Siltala
  17. 17. @Matt_Siltala
  18. 18. AnalyticsFully integrated analytics platform for Pinterest • Pinerlyhttp://pinerly.com/pinal ytics @Matt_Siltala
  19. 19. @Matt_Siltala
  20. 20. Competitive Intel & Research Do Better. Do More.• Repinly• Find Influencers• See Trends @Matt_Siltala
  21. 21. @Matt_Siltala
  22. 22. @Matt_Siltala
  23. 23. @Matt_Siltala
  24. 24. @Matt_Siltala
  25. 25. @Matt_Siltala
  26. 26. Other Free Facts and Trickshttp://pinterest.com/source/YOURWEBSITE.comIf you haven’t already heard...this is the place to find out ifanyone is pinning anything from your site...or your competitor’ssite. :) @Matt_Siltala
  27. 27. @Matt_Siltala
  28. 28. @Matt_Siltala
  29. 29. @Matt_Siltala
  30. 30. Use This Tool:• What Images Get Most Comments• Who Is Your True Audience• Board Names• Who to contact @Matt_Siltala
  31. 31. Case Study:Content idea gained that helped make the sale @Matt_Siltala
  32. 32. @Matt_Siltala
  33. 33. @Matt_Siltala
  34. 34. Results: (so far from this campaign) $10,400 in sales • Toppers • Mattress Covers • 15.6 min avg. visitor • 4 page views average/ visit @Matt_Siltala
  35. 35. Thank You!Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala
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