Pubcon 2012 Using Pinterest for Competitive Intel
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Pubcon 2012 Using Pinterest for Competitive Intel

  • 3,093 views
Uploaded on

Pubcon 2012 Using Pinterest for Competitive Intel - showcasing all the tools you can use for competitive intelligence when it comes to Pinterest.

Pubcon 2012 Using Pinterest for Competitive Intel - showcasing all the tools you can use for competitive intelligence when it comes to Pinterest.

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
3,093
On Slideshare
2,967
From Embeds
126
Number of Embeds
5

Actions

Shares
Downloads
26
Comments
0
Likes
4

Embeds 126

https://twitter.com 79
http://www.etaktiker.ch 35
http://kred.com 6
https://si0.twimg.com 5
http://tweetedtimes.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. For Competitive IntelMatt Siltala, President matt@avalaunchmedia.com @Matt_Siltala
  • 2. @Matt_Siltala
  • 3. is POWERFUL @Matt_Siltala
  • 4. - Why? @Matt_Siltala
  • 5. @Matt_Siltala
  • 6. •StumbleUpon traffic results average “time on site” of just about 10 seconds.•Pinterest traffic results in an average time on page of just about 10 minutes, with an average page visit of about 5 pages!•Thanks to BuildDirect for the stats @Matt_Siltala
  • 7. Hubs:• Content• Products• Influencers• Trends @Matt_Siltala
  • 8. Tools• Use Tools to spy on all the hubs. @Matt_Siltala
  • 9. My Favorite - Lets Start With The Best @Matt_Siltala
  • 10. Real Time “Alerts” @Matt_Siltala
  • 11. @Matt_Siltala
  • 12. @Matt_Siltala
  • 13. @Matt_Siltala
  • 14. Real Time Spying• What’s Hot Right Now!• What’s getting the most comments?• Who is pinning? (Find Influencers)• Prices/Specials/Offers/Contests?• Ideas?• Content Ideas @Matt_Siltala
  • 15. Finding InfluencersTools for finding out how powerful a Pinterest user is:• PinReach• PinPuff @Matt_Siltala
  • 16. @Matt_Siltala
  • 17. @Matt_Siltala
  • 18. AnalyticsFully integrated analytics platform for Pinterest • Pinerlyhttp://pinerly.com/pinal ytics @Matt_Siltala
  • 19. @Matt_Siltala
  • 20. Competitive Intel & Research Do Better. Do More.• Repinly• Find Influencers• See Trends @Matt_Siltala
  • 21. @Matt_Siltala
  • 22. @Matt_Siltala
  • 23. @Matt_Siltala
  • 24. @Matt_Siltala
  • 25. @Matt_Siltala
  • 26. Other Free Facts and Trickshttp://pinterest.com/source/YOURWEBSITE.comIf you haven’t already heard...this is the place to find out ifanyone is pinning anything from your site...or your competitor’ssite. :) @Matt_Siltala
  • 27. @Matt_Siltala
  • 28. @Matt_Siltala
  • 29. @Matt_Siltala
  • 30. Use This Tool:• What Images Get Most Comments• Who Is Your True Audience• Board Names• Who to contact @Matt_Siltala
  • 31. Case Study:Content idea gained that helped make the sale @Matt_Siltala
  • 32. @Matt_Siltala
  • 33. @Matt_Siltala
  • 34. Results: (so far from this campaign) $10,400 in sales • Toppers • Mattress Covers • 15.6 min avg. visitor • 4 page views average/ visit @Matt_Siltala
  • 35. Thank You!Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala