Pubcon 2010 Tools for competitive intelligence

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This is my presentation on "Tools for Competitive Intelligence" at Pubcon 2010 ... the panel included Andy Beal, Michael Streko & Michael Gray.

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  • What pages of the competition are getting the most traffic? What pages have the most links going to them? How can you tell which pages are doing the best on social media sites?
    How is the Technical SEO/Page Structure of their content? Titles, Meta, Alt & Header Tags etc.
  • Pubcon 2010 Tools for competitive intelligence

    1. 1. Hubs - Find and Identify the “easy ones”. Places to find content ideas, links, sites that will help with keyword research and sites linking to more than one competitor. Tools - Tools, tools & more tools - lets spotlight a few of the tools that I fee can help the most. Strong Content - Find and identify the strongest pages of competitors. Social Media - Where and What are your competitors doing with social media Search Operators - Find and Identify everything there is to know about how the competition ranks for the words they do. Monitor - Monitor, track & keep a close eye on your competition. @Matt_Siltala
    2. 2. @Matt_Siltala
    3. 3. @Matt_Siltala
    4. 4. @Matt_Siltala
    5. 5. @Matt_Siltala •Amazing Reporting Tools
    6. 6. @Matt_Siltala
    7. 7. @Matt_Siltala Google
    8. 8. Traffic Links Ranking Sharing Technical SEO (pages setup to rank?) @Matt_Siltala *http://www.wolf-howl.com/seo/content-audit-website/
    9. 9. •Social Media For Firefox •Knowem •Who’s Talkin •Twitter Search/Lists •Image Search •SEO For Firefox •wiki.kenburbary.com @Matt_Siltala
    10. 10. EXAMPLE: SEO FOR FIREFOX TOOL Data for: Digg, Delicious, SU, Twitter and more! Great for researching STRONG content! @Matt_Siltala
    11. 11. @Matt_Siltala
    12. 12. The source of these Search Operators can be found here: http://www.googleguide.com/advanced_operators.html With an explanation of each operator and what it will do for you. All great and worth the time it takes to research. Highly recommend! @Matt_Siltala
    13. 13. •Trackur (Andy Paid Me) •Google Alerts •TweetBeep •UseQwitter •TrackEngine •FollowThatPage •BuzzStream •Set RSS In Google News @Matt_Siltala
    14. 14. Matt Siltala Dream Systems Media, Owner http://www.dreamsystemsmedia.com @Matt_Siltala on Twitter

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