PPC Split Test


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The right way to write PPC ads is to test. Get some inspiration by mixing and matching ad elements in this graphic created by Avalaunch Media's very own PPC Jedi Luke Alley

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PPC Split Test

  1. 1. PPC SPLITPPC SPLIT TEST LABTEST LAB THETHE The right way to write PPC ads is to test. Get some inspiration by mixing and matching ad elements below to concoct the winning formula for your PPC ads! USE DYNAMIC KEYWORD INSERTION TRY IRREGULAR PUNCTUATION PPC Yeti For Hire www.AvalaunchMedia.com World’s Hairiest PPC Yeti Fix Your Ads Up. Call Today! You Need The PPC Yeti www.AvalaunchMedia.com Ads. Testing. Success. Call The PPC Yeti Now USE ALL THE SPACE IN AN AD USE LITTLE SPACE IN THE AD Yeti That Gets Results www.AvalaunchMedia.com Stop Wasting Money. The Yeti Gets It Done! Get PPC Results www.AvalaunchMedia.com You. Yeti. Success. USE SUBDOMAIN (KEEP DEST. URL THE SAME) ADD A SUBFOLDER TO THE END DISPLAY URL Yeti of Your Dreams PayPerClick.AvalaunchMedia.com He Knows the Secrets of Desire PPC Desire That Is. Yeti of Your Dreams www.AvalaunchMedia.com/PPC He Knows the Secrets of Desire PPC Desire That Is. USE QUOTATION MARKS ASK A QUESTION? PPC Yeti Jedi www.AvalaunchMedia.com They Call Him “Eddy the Yeti.” He Feels The Need for PPC Speed Where Can You Get Help? www.AvalaunchMedia.com From Eddy the Yeti. Online Discounts. Call Now! USE UNIQUE SELLING PROPOSITIONS DO THE OPPOSITE OF COMPETITION PPC Yeti For Hire www.AvalaunchMedia.com 15% Off PPC. 25 yrs Experience BBB A+ Rating. Yeti on Staff Get PPC Services Today www.AvalaunchMedia.com 10 Years Experience Certified in Everything MAKE YOUR OFFER TIME SENSITIVE ADD SEASONAL AD COPY Online PPC Discount www.AvalaunchMedia.com $200 Off. Good thru 1/31 Call The Yeti Today! Do Better PPC in 2013 www.AvalaunchMedia.com Warm Up Your PPC This Spring Talk To An Expert Today. ADD A SHORT TESTIMONIAL USE SOCIAL PROOF Yeti For Hire www.AvalaunchMedia.com “Man, I Love The Yeti” - Jen “I’m Mat S. I’m Awesome” People Love Us! www.AvalaunchMedia.com 100,000+ Users 1 Million Facebook Likes ADD A CALL TO ACTION USE PRICING IN THE AD PPC Services www.AvalaunchMedia.com Call Now. Hire Now. Inquire Now. Like Us Now. Request Now! Pay-Per-Click Marketing www.AvalaunchMedia.com Hire Us For $199 Now! Free Consultation If You Call Now ADD A DISCOUNT (% or $ OFF) USE REVERSE HEADLINES PPC Management Discount www.AvalaunchMedia.com 10% Discount Off Yeti Services! Another $50 Off If You Like Yetis. Don’t Hire A Yeti www.AvalaunchMedia.com Until You Talk To Eddy. PPC Straight From The Himalayas. BE FUNNY OR SILLY USE A SCARY TONE PPC Isn’t Boring For Us www.AvalaunchMedia.com We Is Da Best! Redneckogize. You’ll Be Seein Dolla Billz! Experienced PPC Yeti www.AvalaunchMedia.com Millions Are Lost On PPC. Guard Your Money. Hire a Pro! MAKE YOUR AD RHYME USE ALLITERATION Eddy The Yeti Is Ready www.AvalaunchMedia.com Quick Clicks and Tricks. We Get Em’ All. Give Us A Call! Positively Pro PPC www.AvalaunchMedia.com Yest, The Yeti Is Yamazing. Sip Soup & Sleep While We Slave USE COPYRIGHT OR TRADEMARK SYMBOLS TALK BENEFITS OF USING YOU Avalaunch Media ® PPC www.AvalaunchMedia.com Eddy the Yeti Wants You. Call Him Today! Hire the Avalaunch Yeti www.AvalaunchMedia.com Relax While We Work Save Money & Be In The Loop OFFICIAL SITE BLACK SPACE USING (RECOMMENDED) Yeti© Official Site www.AvalaunchMedia.com You’ve Found The Place Talk With The Yeti Today! Pay Per Click Agency www.AvalaunchMedia.com The Yeti Has Some Serious Skills (Recommended) Depending on the size of the adgroup, always test 2-4 ads against each other. Try to use a period at the end of description line 1. This will give you an extended headline in positions 1-3. Use either of the ad rotation settings “rotate evenly” or “rotate indfinitely” to best split test your ads. Using parameters in BingAds will give you greater control over your ads. The biggest factor in quality score is CTR, so test away! Use statistical significance when determining if an ad has enough data to be the winner. If you use keywords in your ad they will be bolded. Adwords Editor makes creating building and managing ads in bulk easy. TESTING NOTES Scary Good Internet Marketing