Optimizing YouTube for Local - SMX East 2013
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Optimizing YouTube for Local - SMX East 2013

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My presentation from SMX East 2013 on Optimizing YouTube for Local and how to find content ideas.

My presentation from SMX East 2013 on Optimizing YouTube for Local and how to find content ideas.

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  • Optimizing YouTube for Local
  • Video Optimization for the Local Business Owner
  • 6 User Signals that Google Likes to see
  • Likes and Dislikes
  • Comments & likes and dislikes in comments
  • Complete video views.
  • shares
  • Replies
  • Subscribers – on a particular video the subscribers added because of that video helps your video. The total volume of subscribers is kind of like authority of a website.
  • General Rule to follow – Keep videos as short as possible 30 sec to 2 minutes.
  • Optimization Tips
  • Title of the video – use keywords
  • Descriptive title, utilize the about us area and link to your business in the description too.
  • Proper Categories and GEO Tagging
  • In the video always share your physical address and phone number as well as your business name.
  • Share your video everywhere – G+ Vimeo, Facebook etc.
  • Include Transcription
  • Videos help convert
  • Video helps convert
  • Video testimonials are the best
  • Where to find ideas? Local News Sites, FB groups (local ones) Answer sites, Topsy, Top Social Networks
  • Yelp Talk
  • Repurpose successful content
  • Social MeOWdia Graphic
  • Social MeOWdia Graphic Video
  • Video Marketing can help drive traffic, influence, consumers, create brand awareness and so much more.

Optimizing YouTube for Local - SMX East 2013 Optimizing YouTube for Local - SMX East 2013 Presentation Transcript

  • Thank You! Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala