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Thank You!
Matt Siltala, President
matt@avalaunchmedia.com
@Matt_Siltala
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
Optimizing YouTube for Local - SMX East 2013
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Optimizing YouTube for Local - SMX East 2013

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My presentation from SMX East 2013 on Optimizing YouTube for Local and how to find content ideas.

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  • Optimizing YouTube for Local
  • Video Optimization for the Local Business Owner
  • 6 User Signals that Google Likes to see
  • Likes and Dislikes
  • Comments & likes and dislikes in comments
  • Complete video views.
  • shares
  • Replies
  • Subscribers – on a particular video the subscribers added because of that video helps your video. The total volume of subscribers is kind of like authority of a website.
  • General Rule to follow – Keep videos as short as possible 30 sec to 2 minutes.
  • Optimization Tips
  • Title of the video – use keywords
  • Descriptive title, utilize the about us area and link to your business in the description too.
  • Proper Categories and GEO Tagging
  • In the video always share your physical address and phone number as well as your business name.
  • Share your video everywhere – G+ Vimeo, Facebook etc.
  • Include Transcription
  • Videos help convert
  • Video helps convert
  • Video testimonials are the best
  • Where to find ideas? Local News Sites, FB groups (local ones) Answer sites, Topsy, Top Social Networks
  • Yelp Talk
  • Repurpose successful content
  • Social MeOWdia Graphic
  • Social MeOWdia Graphic Video
  • Video Marketing can help drive traffic, influence, consumers, create brand awareness and so much more.
  • Transcript of "Optimizing YouTube for Local - SMX East 2013"

    1. 1. Thank You! Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala
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