Transcript of "News, Trends & Social Media Superstars"
News, Trends &Social Media Superstars David Mink, CEO email@example.com @dmmink
Leveraging Social Media Superstars Through Video YouTube reports 4 billion+ daily video views! Average U.S. internet user watched 23.2 hours of online video comScore study for Dec. of 2011 @dmmink
Images Are Shared More Than Video Images Shared Effect More X 10 more According to StruckAxiom than @dmmink
Why Images Are Shared More Than Videos Effect vs. • People aren’t sure what the video is before they click it • Unknown time commitment • Not sure if they’ll want to share the video @dmmink
So, Can You Combine The Two?GungHo Case Study (h/t NewspaperGrl) + @dmmink
GungHo Case Study•Founder Danny Mason wanted touse social media to launch GungHo•Hired Plaid Social Labs to find theright YouTube celebrity to influencemen and women equally YouTube Channel•Found Charles and Ally Trippy “Internet Killed TV” @dmmink
Charles and Ally Trippy The Deal: Trippys agree to do a video review GungHo agrees to give away @dmmink
The Strategywww.gogungho.com/trippy SHARE FUNNY NINJA PICTURE @dmmink
The Results 69K hits within a few hours First 500 samples were gone in 23 minutes5,700 bought or got a free sample @dmmink
The ResultsBuyers Femal e 59% Men Women 80% of the women added a personal endorsement where as only 5% of the men @dmmink
The Results1300 new followers1100 new fans5778 image pins before GungHo turned off the offer @dmmink
“Newsjacking” Book Title provides a pretty great definition:Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage @dmmink
Example: JetBlue’s Election Protection Capitalize on the Presidential Election News After November 6, 1000 winners will be chosen and flown out of the country @dmmink
Case Study – iPhone 5 Release Huge News Opportunity • iPhone 5 Pre-Order Sold Out 20X Faster Than 4 And 4S • *Over 2 million people pre-ordered the iPhone 5 in the first 24 hours • Apple sold 5 million iPhone 5’s in just three days @dmmink
The Strategy•Leverage iPhone 5 Buzz•Find a unique angle (h/t to @lukealley)•Create “the news”•Find an influencer to seed the content•Promote the content socially @dmmink
The ResultsPublished byA few hours later published byFollowed by and many others Inbox full of authors and editors requesting notice of our next infographic. @dmmink
Newsjacking Tips – Google News 1. Google News – look for headlines in your industry (great way to find the publications and blogs considered authorities in the space) 2. Respond with unique content (blog post, infographic, video, press release, etc.) 3. Share and link to it (push Google+ to position yourself ahead of the coming search traffic surge) @dmmink
Newsjacking Tips - Twitter 1. Followerwonk.com let’s you search profiles and provides insight as to a person’s “influence” 2. Retweet their posts. 3. The follow them. 4. Then direct message them something friendly or complimentary. 5. Finally, let them know you have something their readers would like and ask if you can send it to them. @dmmink
PR Tip - Local 1. http://www.statenewswire.net/newsreleas es/ 2. Both print and broadcast media.LOCAL 3. It’s inexpensive! 4. Big wins with newspapers, magazines, and television! @dmmink
Thank You!David Mink, CEO firstname.lastname@example.org @dmmink The End
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