GungHo Case Study•Founder Danny Mason
wanted touse social media to launch GungHo•Hired Plaid Social Labs to find theright YouTube celebrity to influencemen and women equally YouTube Channel•Found Charles and Ally Trippy “Internet Killed TV” @dmmink
Case Study – iPhone 5
Release Huge News Opportunity • iPhone 5 Pre-Order Sold Out 20X Faster Than 4 And 4S • *Over 2 million people pre-ordered the iPhone 5 in the first 24 hours • Apple sold 5 million iPhone 5’s in just three days @dmmink
Newsjacking Tips – Google News
1. Google News – look for headlines in your industry (great way to find the publications and blogs considered authorities in the space) 2. Respond with unique content (blog post, infographic, video, press release, etc.) 3. Share and link to it (push Google+ to position yourself ahead of the coming search traffic surge) @dmmink
Newsjacking Tips - Twitter 1.
Followerwonk.com let’s you search profiles and provides insight as to a person’s “influence” 2. Retweet their posts. 3. The follow them. 4. Then direct message them something friendly or complimentary. 5. Finally, let them know you have something their readers would like and ask if you can send it to them. @dmmink
PR Tip - Local 1.
http://www.statenewswire.net/newsreleas es/ 2. Both print and broadcast media.LOCAL 3. It’s inexpensive! 4. Big wins with newspapers, magazines, and television! @dmmink