News, Trends & Social Media Superstars

News, Trends &Social Media Superstars David Mink, CEO david@avalaunchmedia.com @dmmink

Leveraging Social Media Superstars Through Video YouTube reports 4 billion+ daily video views! Average U.S. internet user watched 23.2 hours of online video comScore study for Dec. of 2011 @dmmink

Images Are Shared More Than Video Images Shared Effect More X 10 more According to StruckAxiom than @dmmink

Why Images Are Shared More Than Videos Effect vs. • People aren’t sure what the video is before they click it • Unknown time commitment • Not sure if they’ll want to share the video @dmmink

So, Can You Combine The Two?GungHo Case Study (h/t NewspaperGrl) + @dmmink

GungHo Case Study•Founder Danny Mason wanted touse social media to launch GungHo•Hired Plaid Social Labs to find theright YouTube celebrity to influencemen and women equally YouTube Channel•Found Charles and Ally Trippy “Internet Killed TV” @dmmink

Charles and Ally Trippy The Deal: Trippys agree to do a video review GungHo agrees to give away @dmmink

The Strategywww.gogungho.com/trippy SHARE FUNNY NINJA PICTURE @dmmink

The Results 69K hits within a few hours First 500 samples were gone in 23 minutes5,700 bought or got a free sample @dmmink

The ResultsBuyers Femal e 59% Men Women 80% of the women added a personal endorsement where as only 5% of the men @dmmink

The Results1300 new followers1100 new fans5778 image pins before GungHo turned off the offer @dmmink

“Newsjacking” Book Title provides a pretty great definition:Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage @dmmink

Example: JetBlue’s Election Protection Capitalize on the Presidential Election News After November 6, 1000 winners will be chosen and flown out of the country @dmmink

Case Study – iPhone 5 Release Huge News Opportunity • iPhone 5 Pre-Order Sold Out 20X Faster Than 4 And 4S • *Over 2 million people pre-ordered the iPhone 5 in the first 24 hours • Apple sold 5 million iPhone 5’s in just three days @dmmink

The Strategy•Leverage iPhone 5 Buzz•Find a unique angle (h/t to @lukealley)•Create “the news”•Find an influencer to seed the content•Promote the content socially @dmmink

Cost of the iPhone 5 @dmmink @dmmink

The ResultsPublished byA few hours later published byFollowed by and many others Inbox full of authors and editors requesting notice of our next infographic. @dmmink

Newsjacking Tips – Google News 1. Google News – look for headlines in your industry (great way to find the publications and blogs considered authorities in the space) 2. Respond with unique content (blog post, infographic, video, press release, etc.) 3. Share and link to it (push Google+ to position yourself ahead of the coming search traffic surge) @dmmink

Newsjacking Tips - Twitter 1. Followerwonk.com let’s you search profiles and provides insight as to a person’s “influence” 2. Retweet their posts. 3. The follow them. 4. Then direct message them something friendly or complimentary. 5. Finally, let them know you have something their readers would like and ask if you can send it to them. @dmmink

PR Tip - Local 1. http://www.statenewswire.net/newsreleas es/ 2. Both print and broadcast media.LOCAL 3. It’s inexpensive! 4. Big wins with newspapers, magazines, and television! @dmmink

Thank You!David Mink, CEO david@avalaunchmedia.com @dmmink The End

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News, Trends & Social Media Superstars

by Avalaunch Media on Oct 18, 2012

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