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Leveraging the power of SEO with your local business
 

Leveraging the power of SEO with your local business

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This presentation given at Eastern Arizona College to a group of small business owners was to help them get into the basics of leveraging the power of SEO (search engine optimization) with their local ...

This presentation given at Eastern Arizona College to a group of small business owners was to help them get into the basics of leveraging the power of SEO (search engine optimization) with their local main street business.

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    Leveraging the power of SEO with your local business Leveraging the power of SEO with your local business Presentation Transcript

    • Leveraging the Power of SEO with Your Local Business Matt Siltala, President mat@dreamsystemsmedia.com
    • Search Engine Results Position (SERPs)
    • Lets take a look at Mobile SERPs
    • Different Forms of Optimization– Paid– Maps– Organic
    • How To Get From Point A to Point B
    • Optimizing For Maps Listings
    • NAP on Citations and Website(Name, Address, Phone Number)
    • Title Tags andMeta Description
    • We looked at 50 companies in different markets & categories who ranked position A in maps. 76% listed city/location in title tag 82% listed keyword/category in title tag 78% listed business name in title tag 10% listed business phone number in title tag
    • This is what I recommend: Or…
    • Many Factors– On Page– Off Page– Meta Data– Links– Citations– Reviews– Location– NAP + MAP
    • Why All This Matters?
    • Who is looking?– College Students (Every Semester)– Mine Workers– New People brought in by increased jobs in area– Out of Town-ers– The more people move in, the more need for new jobs (again, more new people)– As economy Grows more people move in
    • What Are They Seeing?
    • VS
    • VS
    • VS
    • Much Cleaner And Better User Experience
    • Organic Optimization
    • Behind the Scenes
    • Moving on because most of you arejust shaking your head right nowover simple source code meta data stuff …. Just be glad I don’t go over stuff like this:
    • Slide via NiftyMarketing KML FILE Geo Sitemap Tip: Use GeoSitemapGenerator.com to create these. EASY!
    • Are bothSlide via NiftyMarketing uploaded to your site. Geo Sitemap KML File Creates This…Is Submitted to.. Which lets Google know where this is..
    • Slide via NiftyMarketing KML data could be a factor in getting “Landmark Status” in Google Maps…
    • Take a Deep Breath – We are not going there … Tonight anyway (Maybe in September)
    • What Makes a Great Landing Page?
    • Location Page
    • Have a Call To Action
    • Map/Navigation to Business
    • Slide via NiftyMarketing How To Generate a Map From Google To create a custom map visit google.com/maps and follow the above instructions.
    • Feature a Testimonial
    • Content talking about Services You Offer
    • Link To Your Review Pages
    • Include Trust Symbols
    • Show Me You Are Real
    • Put It All Together……
    • Overload?
    • Takeaways – Maps Optimization – Build Citations – On Site Optimization – Landing Page – Think Mobile – Think Bigger
    • THANK YOU! Matt Siltala, President dreamsystemsmedia.com mat@dreamsystemsmedia.com @Matt_Siltala on Twitter Download: http://www.SlideShare.net/MattSiltala