Leveraging the power of SEO with your local business

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This presentation given at Eastern Arizona College to a group of small business owners was to help them get into the basics of leveraging the power of SEO (search engine optimization) with their local …

This presentation given at Eastern Arizona College to a group of small business owners was to help them get into the basics of leveraging the power of SEO (search engine optimization) with their local main street business.

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  • 1. Leveraging the Power of SEO with Your Local Business Matt Siltala, President mat@dreamsystemsmedia.com
  • 2. Search Engine Results Position (SERPs)
  • 3. Lets take a look at Mobile SERPs
  • 4. Different Forms of Optimization– Paid– Maps– Organic
  • 5. How To Get From Point A to Point B
  • 6. Optimizing For Maps Listings
  • 7. NAP on Citations and Website(Name, Address, Phone Number)
  • 8. Title Tags andMeta Description
  • 9. We looked at 50 companies in different markets & categories who ranked position A in maps. 76% listed city/location in title tag 82% listed keyword/category in title tag 78% listed business name in title tag 10% listed business phone number in title tag
  • 10. This is what I recommend: Or…
  • 11. Many Factors– On Page– Off Page– Meta Data– Links– Citations– Reviews– Location– NAP + MAP
  • 12. Why All This Matters?
  • 13. Who is looking?– College Students (Every Semester)– Mine Workers– New People brought in by increased jobs in area– Out of Town-ers– The more people move in, the more need for new jobs (again, more new people)– As economy Grows more people move in
  • 14. What Are They Seeing?
  • 15. VS
  • 16. VS
  • 17. VS
  • 18. Much Cleaner And Better User Experience
  • 19. Organic Optimization
  • 20. Behind the Scenes
  • 21. Moving on because most of you arejust shaking your head right nowover simple source code meta data stuff …. Just be glad I don’t go over stuff like this:
  • 22. Slide via NiftyMarketing KML FILE Geo Sitemap Tip: Use GeoSitemapGenerator.com to create these. EASY!
  • 23. Are bothSlide via NiftyMarketing uploaded to your site. Geo Sitemap KML File Creates This…Is Submitted to.. Which lets Google know where this is..
  • 24. Slide via NiftyMarketing KML data could be a factor in getting “Landmark Status” in Google Maps…
  • 25. Take a Deep Breath – We are not going there … Tonight anyway (Maybe in September)
  • 26. What Makes a Great Landing Page?
  • 27. Location Page
  • 28. Have a Call To Action
  • 29. Map/Navigation to Business
  • 30. Slide via NiftyMarketing How To Generate a Map From Google To create a custom map visit google.com/maps and follow the above instructions.
  • 31. Feature a Testimonial
  • 32. Content talking about Services You Offer
  • 33. Link To Your Review Pages
  • 34. Include Trust Symbols
  • 35. Show Me You Are Real
  • 36. Put It All Together……
  • 37. Overload?
  • 38. Takeaways – Maps Optimization – Build Citations – On Site Optimization – Landing Page – Think Mobile – Think Bigger
  • 39. THANK YOU! Matt Siltala, President dreamsystemsmedia.com mat@dreamsystemsmedia.com @Matt_Siltala on Twitter Download: http://www.SlideShare.net/MattSiltala