Images And Optimization SES Presentation

-Matt Siltala Dream Systems Media

Images, Why Bother?
Additional SERPs
Traffic
Backlinks
Branding
Reputation
Viral (Get A Conversation Going)
SALES!!!!

Go Viral; Info Graphics & Images In Viral Content

First Things First Post It On Your Blog

Optimize The Image & Post
Name of the Image
Alt Tags
Title of Post
URL
Tags/Categories
Adding Code “Add This Image To Your Site”
Make Sure Your Post Can Be Socialized (Shared)
Make Sure It Doesn’t suck

Sharing The Image Make It Easy

Info-Graphic Examples:

Why You Need To Optimize Lost Bored

Images In Viral Content Again, making sure you are using keywords in titles, images (alt tags) and where you can in the content. All the same rules apply, but these images can get picked up and that means more traffic to your site.

Using keywords like “snowboarding” in the title of post, in content etc.

These posts generally rank well with a decent “push” behind them.

Link Bait Is Not Dead Consider the following:
How To Tell If You Need A New Mattress.
How To Tell If You Have Had Too Much Sex On Your Old Mattress.

It’s going to make people want to click, and read on

The more people click, the more people save, the more they share. This all leads to more traffic, and of course - MORE BACKLINKS. This makes the image more popular - All of this = GOOD for SEO (insert evil laugh)

It’s OK: Post It Everywhere
Blog Posts
UGC (User Generated Content Sites)
Image Sharing Sites
Voting Sites
Remember Previous Slide (just a few of hundreds of places)

Get Results 44,000 plus people have seen this image and now know about the website & over 60 people have been talking about it. This is JUST Stumble Upon too.

Control The SERPs

The retail industry is HUGE for images, we have over 1/2 of our customers (that we ask) buy because of doing an image search first.

Matt Siltala Dream Systems Media, Founder http://www.dreamsystemsmedia.com @Matt_Siltala on Twitter

If You Didn’t Like This Take it up with Kenny

Matt Siltala Dream Systems Media, Founder http://www.dreamsystemsmedia.com @Matt_Siltala on Twitter

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Images And Optimization SES Presentation

by Dream Systems Media on Dec 07, 2009

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Images And Optimization SES Presentation — Presentation Transcript