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HOW TO 
DOMINATE 
matt@avalaunchmedia.com 
@Matt_Siltala
INTRO 
is moving closer to an advertising model and 
there are many opportunities for businesses to help people 
discover your brand and products. Pinterest is expanding as 
a content marketing and advertising platform. It’s more than 
just advertising. These features give you a chance to engage 
with a community and expose people to more about your 
brand and products. 
@matt_siltala
http://marketingland.com/pinterest-social-search-goldmine-107925 
@matt_siltala
@matt_siltala
@matt_siltala
62% 
61% 
Pinterest’s ‘Pin It’ button 
Has now overtaken 
Facebook’s ‘Like’ button 
and Twitter’s ‘Tweet’ button 
on brands’ product pages. 
59% 
42% 
Of brands 
have Pin It 
buttons 
Of brands 
have Tweet 
buttons 
Of brands 
have Like 
buttons 
Of brands 
have Google+ 
buttons 
@matt_siltala
6 Billion 
Photos uploaded each month 
Photos & Images get… 
More Interaction 
than other content 
More Shares 
than links 
More Likes 
50% 
10x 
7x 
@matt_siltala
Videos on landing pages 
Increase page conversion 
Rates by 
90% 
Posts with Visuals receive 
94% 
More page visits and 
Engagement than 
Those without 
60% 
of consumers are more 
likely to click on a business 
whose images appear in 
search results 
@matt_siltala
The trend is going visual 
@matt_siltala
FEATURES YOU NEED TO KNOW 
@matt_siltala
FEATURES 
SUGGESTED PINS YOUR 
When you pin something Pinterest 
suggests many related pins from 
people you follow and those you 
don’t). Pinterest is adding many 
more suggested pins. Notice what 
comes up and get ideas for boards 
or content. 
PIN 
SUGGESTED 
PINS 
PINTEREST 
USERS 
SUGGESTED 
PINS 
@matt_siltala
FEATURES 
LOCATION PINS 
People or brands can pin things to 
a geological location. This makes it 
easier for businesses to advertise 
to a local audience or for local 
businesses. While they tend to 
have less followers you’re likely to 
get people planning a trip or 
dreaming of going to these places. 
You can create demand for your 
hotel, real estate company, 
state/city/country, attraction, 
festivals/events, etc. 
YOUR 
PIN 
YOUR 
LOCATION 
@matt_siltala
FEATURES 
FOLLOW BUTTONS & 
LANDING PAGES 
Businesses can add Pinterest’s 
newer follow buttons (much like the 
Facebook like button) to their 
pages. It goes to a landing page. 
@matt_siltala
FEATURES 
FOLLOW BUTTONS & 
LANDING PAGES 
Brands also have a unique landing 
page that showcases a few of your 
most recent pins. It has a unique 
URL that you can also use in 
campaigns or contests. 
This helps brands when they are 
running a contest that requires 
people to follow all their boards to 
enter. This is an easy way to do that. 
pinterest.com/(YOUR USERNAME)/pins/follow/ 
@matt_siltala
FEATURES 
The Gift Category gives you more 
exposure for products and is a visual 
shopping engine. Eventually, there 
will probably be sponsored pins 
here. When only items that are 
available for sale are listed in this 
category. Most are rich pins which 
give details about the price and 
inventory. Pinterest also alerts 
people when the price on a 
something they pinned drops. 
pinterest.com/all/gifts/ 
GIFT CATEGORIES 
@matt_siltala
FEATURES 
GIFT CATEGORIES 
Pinterest curates the Pins feed, but 
they choose from products that have 
the rich pins functionality on your 
website. eBay, Etsy and Shopify 
already have this feature integrated 
into their platforms but everyone else 
has to apply and add meta data to 
enable this feature. We can see this 
being another place where 
advertisers will someday be able pay 
to have pins show up in searches or 
highlighted in user’s feeds. 
PIN 
FEED 
Curated by 
Pinterest 
RICH 
PINS 
@matt_siltala
FEATURES 
Pinterest announced a new Featured 
Category. It shows up at the top of the list of 
categories. These are called PinPicks. 
FEATURED CATEGORIES 
& PIN PICKS 
@matt_siltala
FEATURES 
FEATURED CATEGORIES 
& PIN PICKS 
For example one week’s Pin Pick 
said: “Weekend Campout.” From 
this page, you can follow REI (the 
sponsor of the featured pins). 
Pinterest also suggests other 
brands to follow in the niche and 
places to visit. There are boards 
featured that showcase products 
relating to camping. 
Featured 
Category 
@matt_siltala
FEATURES 
FEATURED CATEGORIES 
& PIN PICKS 
The page shows product pins from REI, and content 
from users as well as other brands that don’t compete 
but are related (Camper World, KOA, etc). It features 
camping food (as food is one of the most popular 
themes on Pinterest) and creates an experience and 
discovery tool for people based on a theme. 
Most Frequently Browsed Pinterest Categories: 
ACTIVE USERS DAILY USERS 
• Weddings 
• Kids 
• Science & Nature 
• Education 
• Technology 
• Tattoos 
• Videos 
• Geek 
• Celebrities 
• Architecture 
• History 
• Sports 
• Men’s Fashion 
• Cars & Motorcycles 
• Education 
• Place Boards 
• Tattoos 
• Science & Nature 
• Weddings 
• Videos 
• Geek 
• Technology 
• Celebrities 
• History 
• Sports 
• Architecture 
• Men’s Fashion 
• Cars & Motorcycles 
Ahalogy 2014 Pinterest Media Consumption Study 
@matt_siltala
FEATURES 
WHAT YOU CAN 
LEARN 
Get content ideas, make sure to tie 
into something current in the 
boards at the top of your profile. 
Change them out with the seasons. 
Create boards relating to a theme 
that are popular on Pinterest. 
Featured 
Category 
Content 
Ideas 
Content 
Ideas 
Content 
Ideas 
Content 
Ideas 
@matt_siltala
FEATURES 
COMMUNITY 
QUESTIONS ? 
Anyone can ask questions on Pins 
and get answers from the 
community. You can get an answer 
from anyone in the community and 
you get an email when you get an 
answer from someone. 
Community 
Answers 
Question 
on Pin 
@matt_siltala 
KILLED
FEATURES 
COMMUNITY 
QUESTIONS 
This is a great way to interact with 
your community and get to know 
individual pinners or to find content. 
Get to 
know your 
community 
@matt_siltala 
KILLED
FEATURES 
MESSAGES 
Pinterest can drive traffic 
to your web site 
regardless of product or 
service. 
@matt_siltala
FEATURES 
MESSAGES 
Pinterest can drive traffic 
to your web site 
regardless of product or 
service. 
The new Messages feature 
can be used as a marketing 
tool. 
@matt_siltala
CASE STUDY 
@matt_siltala 
Courtesy of Pinnablebusiness.com
CASE STUDY 
@matt_siltala 
RUSTIC ARTISTRY 
90% of her pins getting at least one repin 
64% of her social channels traffic 
comes from Pinterest 
Visitors from Pinterest have a lower bounce rate 
– 55% compared to 70% with Facebook visitors 
Facebook, with over 4,000 Likes, 
accounts for 34% of her social traffic
TIPS INSPIRED BY CASE STUDY 
@matt_siltala
INSPIRED TIPS 
Don’t just repin, find new material that 
expresses your brand personality 
Sign up for 
Newsletters from 
Like-minded brands 
Look at 
Magazines 
In your niche 
Look for related 
Content on 
Blogs and websites 
Slideshows often 
Have great pin-worthy 
Images 
@matt_siltala
INSPIRED TIPS 
Find new ways to promote your 
best-performing pins. Look at 
your analytics tab on Pinterest to 
see the Most Recent, Most 
Repinned and Most Clicked pins. 
Then comment on pins with 
something helpful or “like” them to 
acknowledge the person who 
pinned them. 
@matt_siltala
INSPIRED TIPS 
Feature your most pinned or 
popular images and feature on 
other social networking sites. 
Don’t use the feature to tweet 
them, create a unique tweet. 
Same with Facebook, create 
a unique post. 
@matt_siltala
INSPIRED TIPS 
You can quickly create a few of 
your best images together into 
one image to pin again or for 
other sites. A tool called 
PinThemAll.net helps make this 
easy. Use it to create a vertical 
collage. 
@matt_siltala
INSPIRED TIPS 
Create a pin advertising a new 
board and pin it on a more 
established board. 
@matt_siltala
INSPIRED TIPS 
Do not fill your boards 
with pins from your 
own website. 
Eventually you will run out of 
things to pin. You won’t have 
fresh new content to share on 
a consistent basis. 
On her “Make Mine Rustic” 
board, only about 5% of the 
2800+ pins are from her 
own website. 
@matt_siltala
INSPIRED TIPS 
Pin your most popular pins 
to group boards that have a 
strong following and are a 
good fit. 
PinGroupie and Board Deck 
boarddeckhq.com are tools 
that can help you find group 
boards. You can also use 
Pinterest search to find group 
boards. 
YOUR 
MOST 
POPULAR 
POPULAR PIN 
GROUP 
BOARD 
@matt_siltala
INSPIRED TIPS 
Pin content that is 
performing well more than 
once - to another board, to 
a group board or even 
again on the same board. 
That way your new followers 
will be exposed to your best 
content. Wait a month or more 
in between pins. 
1 MONTH 
@matt_siltala
INSPIRED TIPS 
Use PinAlerts to see what’s 
being pinned from your 
website (not just what’s 
popular on Pinterest). 
@matt_siltala
CASE STUDY 
Courtesy of Business.Pinterest.com 
@matt_siltala
CASE STUDY 
BUZZFEED 
According to Dao Nguyen, VP of 
Growth and Data at BuzzFeed… 
Pinterest is BuzzFeed’s 2nd Largest 
social network referrer 
Has a much longer lifecycle than other social networks, 
often driving traffic to posts moths after publication 
More than Half of BuzzFeed’s traffic from Pinterest 
Goes to posts published more than 2 months ago 
@matt_siltala
TIPS INSPIRED BY CASE STUDY 
@matt_siltala
INSPIRED TIPS 
Put your pin button at the 
top of your images. 
@matt_siltala
INSPIRED TIPS 
Optimize your pins 
for mobile 
@matt_siltala
INSPIRED TIPS 
Create beautiful vertical 
editorial images and put 
them first in your 
blog posts 
Height: 
762 px 
Width: 625px 
@matt_siltala
INSPIRED TIPS 
Pin Humor. 
Of the 100 Buzzfeed 
stories that have the most 
traffic from Pinterest, 
30% of the visits are to 
humor posts. 
@matt_siltala
CASE STUDY 
Courtesy of Hello Society 
@matt_siltala
CASE STUDY 
CHOBANI YOGURT 
15 of 25 of their boards are recipe boards 
Chobani has over 113,000 followers 
on Pinterest 
They share recipes from fans, sponsored recipes 
from bloggers, and their own recipes 
@matt_siltala
TIPS INSPIRED BY CASE STUDY 
@matt_siltala
INSPIRED TIPS 
Become friends with your 
followers by helping them 
catch a vision of a better life 
with your product. 
“Through mouthwatering 
pictures and branching out 
from their product, Chobani 
has used Pinterest to become 
more than just a brand. They 
have become a friend to their 
customer, sharing the same 
hopes, goals, desires, dreams, 
and tastes. ” 
-Angela Swenson 
@matt_siltala
INSPIRED TIPS 
Leverage your social 
following on other sites. 
Chobani tweets their pins but 
they don’t share them on 
Facebook with posts and 
with the Pinterest 
app on Facebook 
@matt_siltala
INSPIRED TIPS 
When they feature recipes on 
Facebook, they could also 
add a link to pin the recipe. 
A newer feature is a landing 
page that has a follow all 
button. 
@matt_siltala
INSPIRED TIPS 
Create custom board cover 
images to give a consistent 
look and brand style to 
your profile 
@matt_siltala
INSPIRED TIPS 
Get your fans involved. Pin 
their recipes or ideas. Also 
consider teaming up with 
bloggers (who often have a 
broad social footprint) to 
create new ways to use 
your products. 
@matt_siltala
CASE STUDY 
Courtesy of Pinterest 
@matt_siltala
CASE STUDY 
FOUR SEASONS HOTELS & 
RESORTS “Pin.Pack.Go” 
Since it launched, Four Seasons has seen a 
525% increase in followers to its main account. 
Over 26,0000 followers. 
Created profiles for their more than 81 hotels, 
each showcasing the resort’s distinct style & features. 
@matt_siltala
TIPS INSPIRED BY CASE STUDY 
@matt_siltala
INSPIRED TIPS 
They have a board 
Gastronomic Travel featuring 
upscale restaurants around 
the world. They pin their own 
restaurants as well as others. 
@matt_siltala
INSPIRED TIPS 
900% INCREASE 
in the average 
number of people 
repinning their 
content every day 
600% INCREASE 
In the average number of 
pins from their website 
fourseasons.com year 
over year 
@matt_siltala
BONUS INFO 
MATT’S BONUS PINTEREST TIPS 
@matt_siltala
TOP 10 TIPS 
1 
Don’t only pin your own products. Once you have pinned 
all your own products, there is nothing left for you to pin or to 
keep your profile fresh by adding new content. Instead, pin 
around themes relating to your business. 
@matt_siltala
TOP 10 TIPS 
2 
Find other pinners in your niche who have a lot of 
followers. Follow them. Repin them. This will make your own 
boards more interesting. 
@matt_siltala
TOP 10 TIPS 
3 
Comment on pins of popular pinners in your niche. When 
you do, your logo will show up next to your comment and 
people who like similar content may click over and follow 
your boards. 
@matt_siltala
TOP 10 TIPS 
4 
When you get comments, follow up with a comment 
so the person knows you saw it and that their 
comment is appreciated. 
@matt_siltala
TOP 10 TIPS 
5 
Don’t just repin, find new material that expresses your 
brand personality. Some creative ways to find content 
include, sign up for newsletters from brands you align with. 
Look at magazines in your niche. Look for related content on 
blogs and websites. Slideshows often have gorgeous 
pin-worthy images you can use (being aware of copyright). 
@matt_siltala
TOP 10 TIPS 
6 
Use Pinterest tools and business analytics. 
Examples: Tailwind, PinAlerts (so you can see what people 
are pinning from your own website), PinGroupie (to find 
group boards) and PinThemAll.net (this finds all photos on a 
page and lets you select which ones to pin, add your 
comments and reorder them into a collage). 
@matt_siltala
TOP 10 TIPS 
7 
Pin your best performing pins to popular group boards 
you belong to. You can also pin the same pin more than 
one time, spaced out several weeks or months. In time the 
pin will get buried, making it harder for people to find. 
@matt_siltala
TOP 10 TIPS 
8 
Make a collage of your most popular pins and post it on 
Facebook. Invite people to see more of your images on 
Pinterest. The two networks work well together and people 
who like what you do on Facebook will probably like you on 
Pinterest too. 
@matt_siltala
TOP 10 TIPS 
9 
Increase your engagement. 
In the Analytics tab on Pinterest, open the Most Recent, 
Most Repinned and Most Clicked sections. Click the heart to 
"Like" the pins from your website that people have pinned. 
This is better than putting a comment on each pin that says 
"thanks for pinning." It's also a great way to find boards to 
follow back. Sort of like favoriting a tweet on Twitter so 
people know you saw it. 
@matt_siltala
TOP 10 TIPS 
10 
Use rich pins. They give your brand so much more 
exposure and also give your community much more 
information and value. Example: a recipe pin regular and 
one that is a rich pin. 
@matt_siltala
TOP 10 TIPS 
BONUS 
Use alt tags for your images because that’s what becomes 
your description when people pin from your website. Most 
people won’t change what’s there. Be sure to add 
hashtags and keywords so your images come up in 
searches on Pinterest. 
@matt_siltala
HOW TO 
DOMINATE 
matt@avalaunchmedia.com @matt_siltala 
@matt_siltala

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How to dominate on Pinterest

  • 1. HOW TO DOMINATE matt@avalaunchmedia.com @Matt_Siltala
  • 2. INTRO is moving closer to an advertising model and there are many opportunities for businesses to help people discover your brand and products. Pinterest is expanding as a content marketing and advertising platform. It’s more than just advertising. These features give you a chance to engage with a community and expose people to more about your brand and products. @matt_siltala
  • 6. 62% 61% Pinterest’s ‘Pin It’ button Has now overtaken Facebook’s ‘Like’ button and Twitter’s ‘Tweet’ button on brands’ product pages. 59% 42% Of brands have Pin It buttons Of brands have Tweet buttons Of brands have Like buttons Of brands have Google+ buttons @matt_siltala
  • 7. 6 Billion Photos uploaded each month Photos & Images get… More Interaction than other content More Shares than links More Likes 50% 10x 7x @matt_siltala
  • 8. Videos on landing pages Increase page conversion Rates by 90% Posts with Visuals receive 94% More page visits and Engagement than Those without 60% of consumers are more likely to click on a business whose images appear in search results @matt_siltala
  • 9. The trend is going visual @matt_siltala
  • 10. FEATURES YOU NEED TO KNOW @matt_siltala
  • 11. FEATURES SUGGESTED PINS YOUR When you pin something Pinterest suggests many related pins from people you follow and those you don’t). Pinterest is adding many more suggested pins. Notice what comes up and get ideas for boards or content. PIN SUGGESTED PINS PINTEREST USERS SUGGESTED PINS @matt_siltala
  • 12. FEATURES LOCATION PINS People or brands can pin things to a geological location. This makes it easier for businesses to advertise to a local audience or for local businesses. While they tend to have less followers you’re likely to get people planning a trip or dreaming of going to these places. You can create demand for your hotel, real estate company, state/city/country, attraction, festivals/events, etc. YOUR PIN YOUR LOCATION @matt_siltala
  • 13. FEATURES FOLLOW BUTTONS & LANDING PAGES Businesses can add Pinterest’s newer follow buttons (much like the Facebook like button) to their pages. It goes to a landing page. @matt_siltala
  • 14. FEATURES FOLLOW BUTTONS & LANDING PAGES Brands also have a unique landing page that showcases a few of your most recent pins. It has a unique URL that you can also use in campaigns or contests. This helps brands when they are running a contest that requires people to follow all their boards to enter. This is an easy way to do that. pinterest.com/(YOUR USERNAME)/pins/follow/ @matt_siltala
  • 15. FEATURES The Gift Category gives you more exposure for products and is a visual shopping engine. Eventually, there will probably be sponsored pins here. When only items that are available for sale are listed in this category. Most are rich pins which give details about the price and inventory. Pinterest also alerts people when the price on a something they pinned drops. pinterest.com/all/gifts/ GIFT CATEGORIES @matt_siltala
  • 16. FEATURES GIFT CATEGORIES Pinterest curates the Pins feed, but they choose from products that have the rich pins functionality on your website. eBay, Etsy and Shopify already have this feature integrated into their platforms but everyone else has to apply and add meta data to enable this feature. We can see this being another place where advertisers will someday be able pay to have pins show up in searches or highlighted in user’s feeds. PIN FEED Curated by Pinterest RICH PINS @matt_siltala
  • 17. FEATURES Pinterest announced a new Featured Category. It shows up at the top of the list of categories. These are called PinPicks. FEATURED CATEGORIES & PIN PICKS @matt_siltala
  • 18. FEATURES FEATURED CATEGORIES & PIN PICKS For example one week’s Pin Pick said: “Weekend Campout.” From this page, you can follow REI (the sponsor of the featured pins). Pinterest also suggests other brands to follow in the niche and places to visit. There are boards featured that showcase products relating to camping. Featured Category @matt_siltala
  • 19. FEATURES FEATURED CATEGORIES & PIN PICKS The page shows product pins from REI, and content from users as well as other brands that don’t compete but are related (Camper World, KOA, etc). It features camping food (as food is one of the most popular themes on Pinterest) and creates an experience and discovery tool for people based on a theme. Most Frequently Browsed Pinterest Categories: ACTIVE USERS DAILY USERS • Weddings • Kids • Science & Nature • Education • Technology • Tattoos • Videos • Geek • Celebrities • Architecture • History • Sports • Men’s Fashion • Cars & Motorcycles • Education • Place Boards • Tattoos • Science & Nature • Weddings • Videos • Geek • Technology • Celebrities • History • Sports • Architecture • Men’s Fashion • Cars & Motorcycles Ahalogy 2014 Pinterest Media Consumption Study @matt_siltala
  • 20. FEATURES WHAT YOU CAN LEARN Get content ideas, make sure to tie into something current in the boards at the top of your profile. Change them out with the seasons. Create boards relating to a theme that are popular on Pinterest. Featured Category Content Ideas Content Ideas Content Ideas Content Ideas @matt_siltala
  • 21. FEATURES COMMUNITY QUESTIONS ? Anyone can ask questions on Pins and get answers from the community. You can get an answer from anyone in the community and you get an email when you get an answer from someone. Community Answers Question on Pin @matt_siltala KILLED
  • 22. FEATURES COMMUNITY QUESTIONS This is a great way to interact with your community and get to know individual pinners or to find content. Get to know your community @matt_siltala KILLED
  • 23. FEATURES MESSAGES Pinterest can drive traffic to your web site regardless of product or service. @matt_siltala
  • 24. FEATURES MESSAGES Pinterest can drive traffic to your web site regardless of product or service. The new Messages feature can be used as a marketing tool. @matt_siltala
  • 25. CASE STUDY @matt_siltala Courtesy of Pinnablebusiness.com
  • 26. CASE STUDY @matt_siltala RUSTIC ARTISTRY 90% of her pins getting at least one repin 64% of her social channels traffic comes from Pinterest Visitors from Pinterest have a lower bounce rate – 55% compared to 70% with Facebook visitors Facebook, with over 4,000 Likes, accounts for 34% of her social traffic
  • 27. TIPS INSPIRED BY CASE STUDY @matt_siltala
  • 28. INSPIRED TIPS Don’t just repin, find new material that expresses your brand personality Sign up for Newsletters from Like-minded brands Look at Magazines In your niche Look for related Content on Blogs and websites Slideshows often Have great pin-worthy Images @matt_siltala
  • 29. INSPIRED TIPS Find new ways to promote your best-performing pins. Look at your analytics tab on Pinterest to see the Most Recent, Most Repinned and Most Clicked pins. Then comment on pins with something helpful or “like” them to acknowledge the person who pinned them. @matt_siltala
  • 30. INSPIRED TIPS Feature your most pinned or popular images and feature on other social networking sites. Don’t use the feature to tweet them, create a unique tweet. Same with Facebook, create a unique post. @matt_siltala
  • 31. INSPIRED TIPS You can quickly create a few of your best images together into one image to pin again or for other sites. A tool called PinThemAll.net helps make this easy. Use it to create a vertical collage. @matt_siltala
  • 32. INSPIRED TIPS Create a pin advertising a new board and pin it on a more established board. @matt_siltala
  • 33. INSPIRED TIPS Do not fill your boards with pins from your own website. Eventually you will run out of things to pin. You won’t have fresh new content to share on a consistent basis. On her “Make Mine Rustic” board, only about 5% of the 2800+ pins are from her own website. @matt_siltala
  • 34. INSPIRED TIPS Pin your most popular pins to group boards that have a strong following and are a good fit. PinGroupie and Board Deck boarddeckhq.com are tools that can help you find group boards. You can also use Pinterest search to find group boards. YOUR MOST POPULAR POPULAR PIN GROUP BOARD @matt_siltala
  • 35. INSPIRED TIPS Pin content that is performing well more than once - to another board, to a group board or even again on the same board. That way your new followers will be exposed to your best content. Wait a month or more in between pins. 1 MONTH @matt_siltala
  • 36. INSPIRED TIPS Use PinAlerts to see what’s being pinned from your website (not just what’s popular on Pinterest). @matt_siltala
  • 37. CASE STUDY Courtesy of Business.Pinterest.com @matt_siltala
  • 38. CASE STUDY BUZZFEED According to Dao Nguyen, VP of Growth and Data at BuzzFeed… Pinterest is BuzzFeed’s 2nd Largest social network referrer Has a much longer lifecycle than other social networks, often driving traffic to posts moths after publication More than Half of BuzzFeed’s traffic from Pinterest Goes to posts published more than 2 months ago @matt_siltala
  • 39. TIPS INSPIRED BY CASE STUDY @matt_siltala
  • 40. INSPIRED TIPS Put your pin button at the top of your images. @matt_siltala
  • 41. INSPIRED TIPS Optimize your pins for mobile @matt_siltala
  • 42. INSPIRED TIPS Create beautiful vertical editorial images and put them first in your blog posts Height: 762 px Width: 625px @matt_siltala
  • 43. INSPIRED TIPS Pin Humor. Of the 100 Buzzfeed stories that have the most traffic from Pinterest, 30% of the visits are to humor posts. @matt_siltala
  • 44. CASE STUDY Courtesy of Hello Society @matt_siltala
  • 45. CASE STUDY CHOBANI YOGURT 15 of 25 of their boards are recipe boards Chobani has over 113,000 followers on Pinterest They share recipes from fans, sponsored recipes from bloggers, and their own recipes @matt_siltala
  • 46. TIPS INSPIRED BY CASE STUDY @matt_siltala
  • 47. INSPIRED TIPS Become friends with your followers by helping them catch a vision of a better life with your product. “Through mouthwatering pictures and branching out from their product, Chobani has used Pinterest to become more than just a brand. They have become a friend to their customer, sharing the same hopes, goals, desires, dreams, and tastes. ” -Angela Swenson @matt_siltala
  • 48. INSPIRED TIPS Leverage your social following on other sites. Chobani tweets their pins but they don’t share them on Facebook with posts and with the Pinterest app on Facebook @matt_siltala
  • 49. INSPIRED TIPS When they feature recipes on Facebook, they could also add a link to pin the recipe. A newer feature is a landing page that has a follow all button. @matt_siltala
  • 50. INSPIRED TIPS Create custom board cover images to give a consistent look and brand style to your profile @matt_siltala
  • 51. INSPIRED TIPS Get your fans involved. Pin their recipes or ideas. Also consider teaming up with bloggers (who often have a broad social footprint) to create new ways to use your products. @matt_siltala
  • 52. CASE STUDY Courtesy of Pinterest @matt_siltala
  • 53. CASE STUDY FOUR SEASONS HOTELS & RESORTS “Pin.Pack.Go” Since it launched, Four Seasons has seen a 525% increase in followers to its main account. Over 26,0000 followers. Created profiles for their more than 81 hotels, each showcasing the resort’s distinct style & features. @matt_siltala
  • 54. TIPS INSPIRED BY CASE STUDY @matt_siltala
  • 55. INSPIRED TIPS They have a board Gastronomic Travel featuring upscale restaurants around the world. They pin their own restaurants as well as others. @matt_siltala
  • 56. INSPIRED TIPS 900% INCREASE in the average number of people repinning their content every day 600% INCREASE In the average number of pins from their website fourseasons.com year over year @matt_siltala
  • 57. BONUS INFO MATT’S BONUS PINTEREST TIPS @matt_siltala
  • 58. TOP 10 TIPS 1 Don’t only pin your own products. Once you have pinned all your own products, there is nothing left for you to pin or to keep your profile fresh by adding new content. Instead, pin around themes relating to your business. @matt_siltala
  • 59. TOP 10 TIPS 2 Find other pinners in your niche who have a lot of followers. Follow them. Repin them. This will make your own boards more interesting. @matt_siltala
  • 60. TOP 10 TIPS 3 Comment on pins of popular pinners in your niche. When you do, your logo will show up next to your comment and people who like similar content may click over and follow your boards. @matt_siltala
  • 61. TOP 10 TIPS 4 When you get comments, follow up with a comment so the person knows you saw it and that their comment is appreciated. @matt_siltala
  • 62. TOP 10 TIPS 5 Don’t just repin, find new material that expresses your brand personality. Some creative ways to find content include, sign up for newsletters from brands you align with. Look at magazines in your niche. Look for related content on blogs and websites. Slideshows often have gorgeous pin-worthy images you can use (being aware of copyright). @matt_siltala
  • 63. TOP 10 TIPS 6 Use Pinterest tools and business analytics. Examples: Tailwind, PinAlerts (so you can see what people are pinning from your own website), PinGroupie (to find group boards) and PinThemAll.net (this finds all photos on a page and lets you select which ones to pin, add your comments and reorder them into a collage). @matt_siltala
  • 64. TOP 10 TIPS 7 Pin your best performing pins to popular group boards you belong to. You can also pin the same pin more than one time, spaced out several weeks or months. In time the pin will get buried, making it harder for people to find. @matt_siltala
  • 65. TOP 10 TIPS 8 Make a collage of your most popular pins and post it on Facebook. Invite people to see more of your images on Pinterest. The two networks work well together and people who like what you do on Facebook will probably like you on Pinterest too. @matt_siltala
  • 66. TOP 10 TIPS 9 Increase your engagement. In the Analytics tab on Pinterest, open the Most Recent, Most Repinned and Most Clicked sections. Click the heart to "Like" the pins from your website that people have pinned. This is better than putting a comment on each pin that says "thanks for pinning." It's also a great way to find boards to follow back. Sort of like favoriting a tweet on Twitter so people know you saw it. @matt_siltala
  • 67. TOP 10 TIPS 10 Use rich pins. They give your brand so much more exposure and also give your community much more information and value. Example: a recipe pin regular and one that is a rich pin. @matt_siltala
  • 68. TOP 10 TIPS BONUS Use alt tags for your images because that’s what becomes your description when people pin from your website. Most people won’t change what’s there. Be sure to add hashtags and keywords so your images come up in searches on Pinterest. @matt_siltala
  • 69. HOW TO DOMINATE matt@avalaunchmedia.com @matt_siltala @matt_siltala

Editor's Notes

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  2. From Marketing Land - So, where are we today when it comes to Pinterest visibility? In order to take a fair sample outside of our current clients, we took the top industry keywords coming from AdGooroo for the beauty, cosmetics and CPG categories. When we look at the top 10 recurring results across all domains, we found the following results. As you can see, for applicable categories, Pinterest is almost as powerful as YouTube and Wikipedia when it comes to visibility inside the SERPs.
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  5. Pinterest curates the Pins feed, but they choose from products that have the rich pins functionality on your website. eBay, Etsy and Shopify already have this feature integrated into their platforms but everyone else has to apply and add meta data to enable this feature. We can see this being another place where advertisers will someday be able pay to have pins show up in searches or highlighted in user’s feeds.
  6. Carole Rains of Rustic Artistry started pinning as a hobby. She was a chef who spent long hours in the kitchen who dreamed of owning her own online business.   One board called, "Make Mine Rustic" was so popular it eventually inspired her to start Rustic Artistry. Like the board, her business is based on handcrafted furniture and decor which she now sells on her website. With over 6,000 followers, Pinterest is helping her new business grow.
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  8. Two years after Buzzfeed started to make content specifically for Pinterest. Today Pinterest is Buzzfeed’s second biggest source of social referrals, after Twitter. Pinterest traffic is valuable because it has a longer tail than other social networks.
  9. 70% or more of Pinterest's traffic comes from mobile so Buzzfeed optimized their pins. Users who come from mobile see a Pin button that appears when they hover over or tap an image. This change alone led to a 10x increase in shares.
  10. Chobani yogurt fits nicely into Food & Drink - one of the most popular categories on Pinterest. 15 out of 25 of their boards are recipe boards. They share recipes from fans, sponsored recipes from bloggers, and their own recipes (pinned from their website). Chobani uses Pinterest to show many ways to use yogurt in cooking and baking, including how to use it as a healthy alternative to butter, sour cream and other high calorie ingredients.
  11. The bottom link will AUTO FOLLOW ALL, you can also put a link to a specific board with an auto follow. Or, you can simply leave a link to your profile. (Most of visitors are on mobile and want to pin directly from Facebook).
  12. Four Seasons Hotels and Resorts uses Pinterest to introduce their line of luxury hotels around the world and to help their customers plan vacations. Last year they launched a campaign called Pin.Pack.Go (2013). Guests and the hotel create a custom itinerary with a local Four Seasons expert. They pin together on a group board.