Growing your brand Search Fest 2013 SEMPDX
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My presentation from Search Fest SEMPDX 2013 talking about content promotion and growing your brand via Pinterest.

My presentation from Search Fest SEMPDX 2013 talking about content promotion and growing your brand via Pinterest.

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  • You wont be listed on category pages if you upload … most people don’t know that (might even exclude you from search) so what you need to do is blog about it and THEN pin it so it sends traffic to YOUR site etc
  • Good opportunity to help you drive sales when people comment on your stuff …
  • Look for the influencers here

Growing your brand Search Fest 2013 SEMPDX Presentation Transcript

  • 1. Growing Your Brand With Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala
  • 2. What Is A Typical User? @Matt_Siltala
  • 3. @Matt_Siltala
  • 4. @Matt_Siltala
  • 5. Not What You Might Think @Matt_Siltala
  • 6. BOTH @Matt_Siltala
  • 7. Yes, this is my FIL’s Page @Matt_Siltala
  • 8. @Matt_Siltala
  • 9. @Matt_Siltala
  • 10. @Matt_Siltala please send me a link to that amazingexplanation of Social Media! #SearchFest @Matt_Siltala
  • 11. Grow Your Brand @Matt_Siltala
  • 12. WHY DOES WORK? @Matt_Siltala
  • 13. Because Images Spark Emotion @Matt_Siltala
  • 14. For Example @Matt_Siltala
  • 15. @Matt_Siltala
  • 16. AND @Matt_Siltala
  • 17. @Matt_Siltala
  • 18. Average attention span of ahuman is 8 seconds in 2012,and an image only takes onesecond or less to consume. @Matt_Siltala
  • 19. How Do I UseTo Grow My Brand? @Matt_Siltala
  • 20. Infuse Personality -Naming of Boards -Descriptions -Know your Audience -Have a Theme -Tell a Story with your Brand -Be the ExpertTweet: Infuse brand personality to Pinterest by board naming, descriptions, having a theme, telling story, and being the expert @Matt_Siltala
  • 21. For the Geeks @Matt_Siltala
  • 22. Social Savvy Brand-Things You Can See Out Of A Plane-Art That Customers Have Done @Matt_Siltala
  • 23. Express Brand Through Popular Categories-how crafts are done with sharpies-home décor ideas using sharpies @Matt_Siltala
  • 24. Creative Ways To Get People To Use Your ProductsDrive Sales – How? People need to buy duct tape to do the crafts they pinned. @Matt_Siltala
  • 25. @Matt_Siltala
  • 26. Tweet: Pinning gives the best opportunity to go viral vs uploading #SearchFest @Matt_Siltala
  • 27. Tweet: Always rename your images that you upload to Pinterest #SearchFest @Matt_Siltala
  • 28. Tweet: Pin from a variety ofsources as opposed to one specific site #SearchFest @Matt_Siltala
  • 29. Tweet: After you upload animage you should edit your pin to add a link #SearchFest @Matt_Siltala
  • 30. Tweet: Users hate long descriptions onPinterest #SearchFest @Matt_Siltala
  • 31. @Matt_Siltala
  • 32. Tweet: Comment, Like, andre-pin other peoples images. #SearchFest @Matt_Siltala
  • 33. Tweet: Make the board names keyword rich #SearchFest @Matt_Siltala
  • 34. @Matt_Siltala
  • 35. Tweet: Mat has the MOST adorable looking son! #SearchFest @Matt_Siltala
  • 36. Tweet: Pinterest Image Optimization graphic #SearchFest http://bit.ly/UEoC0L @Matt_Siltala
  • 37. - Case Studies @Matt_Siltala
  • 38. •Pinterest single-handedly forced Rod Works into launching a web store. @Matt_Siltala
  • 39. •Enter a blogger named Lindsay who wrote a blog post on October 31, 2011 showcasing a rod from Rod Works. @Matt_Siltala
  • 40. •The picture was pinned to Pinterest and then re-pinned over and over. Someone mentioned that the rod could be purchased at Rod Works. See http://pinterest.com/search/?q=picture+rod•The problem was that Rod Works did not have an online store...yet @Matt_Siltala
  • 41. •Rod Works was literally bombarded by Pinterest users into opening their online store in February 2012.“We got emails daily for months from Pinterest users, so we eventually openedup our online store in February. We quickly sold hundreds of the frame rodsand now sell many other unique items daily.” ~Rod Works @Matt_Siltala
  • 42. •StumbleUpon traffic results average “time on site” of just about 10 seconds.•Pinterest traffic results in an average time on page of just about 10 minutes, with an average page visit of about 5 pages!•Thanks to BuildDirect for the stats @Matt_Siltala
  • 43. Any SEO Benefits? @Matt_Siltala
  • 44. @Matt_Siltala
  • 45. @Matt_Siltala
  • 46. @Matt_Siltala
  • 47. Tools To Grow Your Brand• Content• Products• Influencers• Trends• Measure• Monitor @Matt_Siltala
  • 48. Where to mine for Content ideas Etc. etc. etc @Matt_Siltala
  • 49. Tweet: Use Google Suggest to stay on top of content ideas for Pinterest #SearchFest @Matt_Siltala
  • 50. Real Time “Alerts” @Matt_Siltala
  • 51. Know The Moment Someone PinsTweet: Use @PinAlerts to know the moment someone pins something from your site #SearchFest @Matt_Siltala
  • 52. @Matt_Siltala
  • 53. @Matt_Siltala
  • 54. Grow By Finding InfluencersTools for finding out how powerful a Pinterest user is:• PinReach• PinPuff @Matt_Siltala
  • 55. @Matt_Siltala
  • 56. @Matt_Siltala
  • 57. MeasureGreat for finding Trends, Hot Categories, Pinners etc • Pinerly http://pinerly.com/pinalytics @Matt_Siltala
  • 58. @Matt_Siltala
  • 59. Other Free Facts and Trickshttp://pinterest.com/source/YOURWEBSITE.comIf you haven’t already heard...this is the place to find out ifanyone is pinning anything from your site...or your competitor’ssite. :) @Matt_Siltala
  • 60. @Matt_Siltala
  • 61. @Matt_Siltala
  • 62. @Matt_Siltala
  • 63. @Matt_Siltala
  • 64. @Matt_Siltala
  • 65. @Matt_Siltala
  • 66. @Matt_Siltala
  • 67. @Matt_Siltala
  • 68. Tweet: @Matt_Siltala & @W2Scott gave THE most awesome session at #SearchFest @Matt_Siltala
  • 69. Thank You!Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala