Getting Addicted To Pinterest
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Getting Addicted To Pinterest

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  • Pinterest has had amazing growth in recent months. Compared to Tumblr.com, a similar service provider, that launched in Feb. 2007.
  • Now if the growth from Sept 11 through Dec. 11 isn’t exciting enough, look at their growth during January 2012.
  • Traffic growth has slowed in 2012, but users are on the rise. Users have grown by 75% in 2012.
  • This user-base is NOT the typical user-base as early adopters of a new social media platform. Much of the female user-base is coming from middle America, not the west coast and not a young male audience like you often find are the early adopters in the highly tech savvy space of social media.
  • This user-base is also a much older audience. Often times you find the early adopters of a new social media platform are much younger with the bulk of the user-base falling between the ages of 20-30 yrs. old.
  • And in Sept. Shareaholic released a report showing that Pinterest ousted Yahoo in organic traffic taking over the #4 spot.
  • Large companies are joining. Using Pinterest to show their products, industry, related images, etc.

Transcript

  • 1. Get Addicted Andrew Melchior, Co-Founder andrew@avalaunchmedia.com@atraine
  • 2. Current Drug of Choice@atraine
  • 3. @atraine
  • 4. • Entered scene in 2010 allowing bookmarking of all the beautiful things on the web • Core difference: It says look at this, instead of look at me!@atraine
  • 5. • Traffic grew by 429% from 9/11 through 12/11 to roughly 7.2 M in Dec. 2011@atraine
  • 6. • Broke the 10 Million mark in January 2012 becoming the fastest independent site to hit 10 M uniques/month in the U.S.@atraine Source:TechCrunch
  • 7. 116% traffic growth in 2012 to 21.2M, 75% user growth@atraine Source: DOMO
  • 8. Percent of Pinterest users that are female@atraine
  • 9. Percentage of Pinterest users Between 25-55 yrs old@atraine Source: Mashable
  • 10. Pinterest now the 4th largest organic traffic driver worldwide@atraine
  • 11. @atraine
  • 12. @atraine
  • 13. FedEx highlights their philanthropic efforts in communities@atraine they service.
  • 14. Avalaunch Media uses Pinterest to highlight recent content marketing@atraine and infographic pieces we created / promoted
  • 15. Hapari blew through inventory this year using@atraine Pinterest boards to highlight product lines and used infographics
  • 16. Utah based ZAGG features products, gadgets, other related things@atraine
  • 17. Vegas.com highlights attractions, hotels, events,@atraine celebrities, food, in Las Vegas
  • 18. @atraine
  • 19. @atraine
  • 20. GET CREATIVE@atraine
  • 21. @atraine
  • 22. @atraine
  • 23. @atraine
  • 24. @atraine
  • 25. @atraine
  • 26. •Goal - To come up with a strategy to establish PinnableBusiness.com as a Pinterest authority. •Idea - To build a killer infographic that would display all of the best practices for making a website image perfect for pins. •Results - Wait a slide ;)...@atraine
  • 27. •We created a beautiful infographic. You can see the full graphic here: http://mashable.com/2012/03/26/optimize- images-pinterest •We decided that our client would get a lot more out of having the graphic featured on a major publishing site rather than their own. •Mashable seemed to be a perfect fit, so we pitched@atraine the idea and the graphic exploded.
  • 28. @atraine
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  • 31. @atraine
  • 32. TIME ON SITE ~ 10 Second@atraine ~ 10 Minutes
  • 33. Thank You! Andrew Melchior, Co-Founder andrew@avalaunchmedia.com @atraine@atraine Deck @ http://www.slideshare.net/MattSiltala