Getting Addicted To Pinterest
Upcoming SlideShare
Loading in...5
×
 

Getting Addicted To Pinterest

on

  • 1,712 views

Search

Search

Statistics

Views

Total Views
1,712
Views on SlideShare
1,707
Embed Views
5

Actions

Likes
1
Downloads
10
Comments
0

3 Embeds 5

https://twitter.com 3
http://twitter.com 1
http://tweetedtimes.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Pinterest has had amazing growth in recent months. Compared to Tumblr.com, a similar service provider, that launched in Feb. 2007.
  • Now if the growth from Sept 11 through Dec. 11 isn’t exciting enough, look at their growth during January 2012.
  • Traffic growth has slowed in 2012, but users are on the rise. Users have grown by 75% in 2012.
  • This user-base is NOT the typical user-base as early adopters of a new social media platform. Much of the female user-base is coming from middle America, not the west coast and not a young male audience like you often find are the early adopters in the highly tech savvy space of social media.
  • This user-base is also a much older audience. Often times you find the early adopters of a new social media platform are much younger with the bulk of the user-base falling between the ages of 20-30 yrs. old.
  • And in Sept. Shareaholic released a report showing that Pinterest ousted Yahoo in organic traffic taking over the #4 spot.
  • Large companies are joining. Using Pinterest to show their products, industry, related images, etc.

Getting Addicted To Pinterest Getting Addicted To Pinterest Presentation Transcript

  • Get Addicted Andrew Melchior, Co-Founder andrew@avalaunchmedia.com@atraine
  • Current Drug of Choice@atraine
  • @atraine
  • • Entered scene in 2010 allowing bookmarking of all the beautiful things on the web • Core difference: It says look at this, instead of look at me!@atraine
  • • Traffic grew by 429% from 9/11 through 12/11 to roughly 7.2 M in Dec. 2011@atraine
  • • Broke the 10 Million mark in January 2012 becoming the fastest independent site to hit 10 M uniques/month in the U.S.@atraine Source:TechCrunch
  • 116% traffic growth in 2012 to 21.2M, 75% user growth@atraine Source: DOMO
  • Percent of Pinterest users that are female@atraine
  • Percentage of Pinterest users Between 25-55 yrs old@atraine Source: Mashable
  • Pinterest now the 4th largest organic traffic driver worldwide@atraine
  • @atraine
  • @atraine
  • FedEx highlights their philanthropic efforts in communities@atraine they service.
  • Avalaunch Media uses Pinterest to highlight recent content marketing@atraine and infographic pieces we created / promoted
  • Hapari blew through inventory this year using@atraine Pinterest boards to highlight product lines and used infographics
  • Utah based ZAGG features products, gadgets, other related things@atraine
  • Vegas.com highlights attractions, hotels, events,@atraine celebrities, food, in Las Vegas
  • @atraine
  • @atraine
  • GET CREATIVE@atraine
  • @atraine
  • @atraine
  • @atraine
  • @atraine
  • @atraine
  • •Goal - To come up with a strategy to establish PinnableBusiness.com as a Pinterest authority. •Idea - To build a killer infographic that would display all of the best practices for making a website image perfect for pins. •Results - Wait a slide ;)...@atraine
  • •We created a beautiful infographic. You can see the full graphic here: http://mashable.com/2012/03/26/optimize- images-pinterest •We decided that our client would get a lot more out of having the graphic featured on a major publishing site rather than their own. •Mashable seemed to be a perfect fit, so we pitched@atraine the idea and the graphic exploded.
  • @atraine
  • @atraine
  • @atraine
  • @atraine
  • TIME ON SITE ~ 10 Second@atraine ~ 10 Minutes
  • Thank You! Andrew Melchior, Co-Founder andrew@avalaunchmedia.com @atraine@atraine Deck @ http://www.slideshare.net/MattSiltala