East Valley Business Rountable Local SEO Presentation

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My presentation on Local SEO, Link Building etc. at the East Valley Business Round Table event.

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  • I don't think most businesses really understand the time commitment and personnel needed to a do successful program like this
  • How is your target audience searching online for what you offer? aka: Market Research Made Easy
    Tells us the DEMAND for specific keyword phrases
  • Just because you CAN pitch it, Does not mean you should! - iAugment App one of the top 50 free apps now.
  • Just because you CAN pitch it, Does not mean you should!
  • East Valley Business Rountable Local SEO Presentation

    1. 1. Is finding your business online like this?
    2. 2. What Good Is The Tool, If You Don’t Know How To Use It? Fail to plan, plan to fail.
    3. 3. “…the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings.” – wikipedia.org Local SEO
    4. 4. “Over 20% of searches contain some kind or reference to locality…” – SEOmoz.com
    5. 5. Local Results are now blended with Organic
    6. 6. Keyword Research http://adwords.google.com/select/KeywordToolExternal tools.seobook.com/keyword-tools/seobook/ www.keyworddiscovery.com/search.html www.wordstream.com/keywords Google Suggest
    7. 7. Which phrases are you targeting on your website? Where to put those phrases? Title Tags Meta Descriptions Page Names Friendly URLs Internal Links Categories Content
    8. 8. Descriptions Friendly URLs: http://www.yourdomain.com/?=p3455_64ne.php vs. http://www.yourdomain.com/restaurants-in-tempe Title Tag
    9. 9. Link Building - Content Creation - Viral
    10. 10. Think Outside The Box.
    11. 11. Need Proof?
    12. 12. Google Local Yahoo Local Bing Local Yelp Citysearch Urbanspoon AngiesList Merchant Circle SuperPages Insider Pages Kudzu Hotfrog Trip Advisor Judysbook IYP Build Citations
    13. 13. •Picked up by “other” Local Directories •Mentioned on HyperLocal Sites •Opportunities to be listed on Coupon Sites •Local Events Websites •Chamber of Commerce •Local Bloggers •Local Image Video Search Opportunities •Local News Perhaps? •Social Media mentions (tweets, foursquare checkins) Local Citations/Benefits
    14. 14. Why a slide dedicated to Yelp?
    15. 15. Now Go OUTRANK Your Competition!
    16. 16. Matt Siltala Dream Systems Media, President & Founder DreamSystemsMedia.com

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