East Valley Business Rountable Local SEO Presentation

Is finding your business online like this?

What Good Is The Tool, If You Don’t Know How To Use It? Fail to plan, plan to fail.

“… the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings.” – wikipedia.org Local SEO

Simplified Definition : using a location as part of your search for a product or service.

“ Over 20% of searches contain some kind or reference to locality…” – SEOmoz.com

Local Results are now blended with Organic

Architecture - Content - Links
The Foundation of SEO

How is your target audience searching online for what you offer?
Which phrases are you targeting on your website?
Do you have custom Title Tags for all your pages
Is your business address & phone number on every page of your website?
Are you using VIDEO effectively for local search?
Where to start?

Keyword Research http://adwords.google.com/select/KeywordToolExternal tools.seobook.com/keyword-tools/seobook/ www.keyworddiscovery.com/search.html www.wordstream.com/keywords Google Suggest

Which phrases are you targeting on your website? Where to put those phrases? Title Tags Meta Descriptions Page Names Friendly URLs Internal Links Categories Content

Descriptions Friendly URLs : http://www.yourdomain.com/?=p3455_64ne.php vs. http://www.yourdomain.com/restaurants-in-tempe Title Tag

Do you have custom Title Tags for all your pages?
Are you using location based phrases on your pages?
Ask Yourself

Is your business address & phone number on every page?

Are you using VIDEO effectively?
“ With 149.9 million unique visitors, Google topped the list, followed by Yahoo (136.9 million uniques), Facebook (134 million uniques) in third, and YouTube (117.2 million uniques) in fourth .” – http://blog.compete.com
- Only 258 results - 3 of top 4 are YellowPages

Link Building - Content Creation - Viral

Think Outside The Box.

Need Proof?

Google Local
Yahoo Local
Bing Local
Yelp
Citysearch
Urbanspoon
AngiesList
Merchant Circle SuperPages Insider Pages Kudzu Hotfrog Trip Advisor Judysbook IYP Build Citations

Picked up by “other” Local Directories
Mentioned on HyperLocal Sites
Opportunities to be listed on Coupon Sites
Local Events Websites
Chamber of Commerce
Local Bloggers
Local Image Video Search Opportunities
Local News Perhaps?
Social Media mentions (tweets, foursquare checkins)
Local Citations/Benefits

Using Yelp.com
Step 1: Find your business - https://biz.yelp.com/signup
Step 2: Create your account
Step 3: Verify your account
Step 4: Encourage your clients to leave good reviews
Make it easy
Provide Incentives
Offer Discounts

Why a slide dedicated to Yelp?

Now Go OUTRANK Your Competition!

Matt Siltala Dream Systems Media, President & Founder DreamSystemsMedia.com

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East Valley Business Rountable Local SEO Presentation

by Dream Systems Media on May 24, 2011

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East Valley Business Rountable Local SEO Presentation — Presentation Transcript