Competitive Intelligence Pubcon Vegas
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  • It surprises me how few people seem to value the distribution of Class C IP links and the anchor text in backlink profiles. When we perform backlink crawls, our results are always sorted by the number of Unique Class C IPs linking, rather than by individual links, domains or hosts.
  • Create private Twitter Lists - Monitor Fan Page promotions - Set up Google Alerts for Viral Notifications RESEARCH RESEARCH RESEARCH with these tools, get ideas, monitor competition and DO BETTER
  • Use LinkedIn to find out who their team is - Add them to your private list on Twitter
  • What, if any, viral campaigns are they running? Where is the competition getting most of their traction?
  • TO READ: How To Use The Screaming Frog SEO Spider Tool To Audit Back-links - http://www.screamingfrog.co.uk/seo-spider/ - http://home.snafu.de/tilman/xenulink.html
  • What are they doing to up-sell or re-market to potential clients or new clients? How does your competitors checkout process work? Top selling retailer - last year 34 billion in rev.

Competitive Intelligence Pubcon Vegas Presentation Transcript

  • 1. Never Stop Spying Matt Siltala, President [email_address]
  • 2. Question #1: Who are YOUR online competitors?
  • 3. Question #2: Do you know what they’re doing?
  • 4. Question #3: What are YOU doing?
  • 5. 10 Things You Should Be Checking
  • 6. #1a Page Authority 1a. Page Authority Open Site Explorer & Majestic SEO Tools!
  • 7. #1b Domain Authority 1a. Page Authority Open Site Explorer & Majestic SEO Tools! 1b. Domain Authority
  • 8. #2 Total Links 2. Total Links Open Site Explorer & Majestic SEO Tools!
  • 9. #2 Did I Mention Total Links? 2. Anything we can find about LINKS! Open Site Explorer & Majestic SEO Tools!
  • 10. #3 Social Media Activity
  • 11. #4 LinkedIn Connections
  • 12. #5 Are they blogging?
  • 13. #6 Use other spider tools Identify promotional pages, widgets, etc.
  • 14. #7 Affiliate programs? What big affiliates do they (or you) have promoting product or service? What’s the EPC?
  • 15. #8 Shopping Cart Spying
  • 16. #9 SpyFu
  • 17. #10 ReverseInternet.com
  • 18. What’s Outwit? OutWit Hub is a cool FireFox addon that allows you to extract any web page information and export it to our favorite Excel for easier management and organization. (http://www.searchenginejournal.com/how-to-extract-any-web-page-information-and-export-it-to-excel/)
  • 19. Download Outwit
  • 20. Setting up Outwit 1. Turn off Google Instant 2. Save Preferences
  • 21. Scrape SERPs Outwit Plugin Window Outwit Button in Firefox
  • 22. Outwit Results Bit.ly/pubcon-compint
  • 23. SEOMoz Pro
  • 24. Export to CSV
  • 25. RavenTools Checklist http://bit.ly/reuLvx http://raventools.com/competitive-seo-analysis/
  • 26. Question #1: Who are YOUR online competitors?
  • 27. Question #2: Do YOU know what they’re doing?
  • 28. Question #3: What are YOU gonna do about it?
  • 29. Sources & All Image Credit:
    • - http://webvip.us/wp-content/uploads/2011/03/linkbuilding.jpg
    • - http://muddledfairytales.files.wordpress.com/2011/01/siblings.jpg?w=287&h=400
    • - http://rebuildcreditscores.com/blog/wp-content/uploads/2010/05/what-is-eoscar-investigation.png
    • - http://activerain.com/image_store/uploads/3/4/9/7/9/ar125535567897943.jpg
    • - http://www.entrepreneuressential.com/images/affiliate_networks.jpg
    • http://www.keywordcreation.com/images/spyfu_adwords_screenshot.jpg
    • http://www.screencast.com
  • 30. Footnote URLs: http://www.opensiteexplorer.org/ http://www.majesticseo.com/ http://twitter.com/#!/Matt_Siltala/lists http://www.google.com/alerts http://www.trackur.com http://www.facebook.com/Pubcon http://www.linkedin.com http://www.netbase.com http://www.shareasale.com http://www.cj.com http://www.clickbank.com http://www.linkshare.com http://www.performics.com http://www.outwit.com/ http://www.seomoz.org/tools http://www.97thfloor.com/social-media-for-firefox/ http://www.screamingfrog.co.uk/seo-spider/ http://home.snafu.de/tilman/xenulink.html
  • 31.   Matt Siltala, President dreamsystemsmedia.com mat @ dreamsystemsmedia .com THANK YOU! Download: http://www.SlideShare.net/MattSiltala