Competitive Intelligence Pubcon Vegas

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  • It surprises me how few people seem to value the distribution of Class C IP links and the anchor text in backlink profiles. When we perform backlink crawls, our results are always sorted by the number of Unique Class C IPs linking, rather than by individual links, domains or hosts.
  • Create private Twitter Lists - Monitor Fan Page promotions - Set up Google Alerts for Viral Notifications RESEARCH RESEARCH RESEARCH with these tools, get ideas, monitor competition and DO BETTER
  • Use LinkedIn to find out who their team is - Add them to your private list on Twitter
  • What, if any, viral campaigns are they running? Where is the competition getting most of their traction?
  • TO READ: How To Use The Screaming Frog SEO Spider Tool To Audit Back-links - http://www.screamingfrog.co.uk/seo-spider/ - http://home.snafu.de/tilman/xenulink.html
  • What are they doing to up-sell or re-market to potential clients or new clients? How does your competitors checkout process work? Top selling retailer - last year 34 billion in rev.
  • Competitive Intelligence Pubcon Vegas

    1. 1. Never Stop Spying Matt Siltala, President [email_address]
    2. 2. Question #1: Who are YOUR online competitors?
    3. 3. Question #2: Do you know what they’re doing?
    4. 4. Question #3: What are YOU doing?
    5. 5. 10 Things You Should Be Checking
    6. 6. #1a Page Authority 1a. Page Authority Open Site Explorer & Majestic SEO Tools!
    7. 7. #1b Domain Authority 1a. Page Authority Open Site Explorer & Majestic SEO Tools! 1b. Domain Authority
    8. 8. #2 Total Links 2. Total Links Open Site Explorer & Majestic SEO Tools!
    9. 9. #2 Did I Mention Total Links? 2. Anything we can find about LINKS! Open Site Explorer & Majestic SEO Tools!
    10. 10. #3 Social Media Activity
    11. 11. #4 LinkedIn Connections
    12. 12. #5 Are they blogging?
    13. 13. #6 Use other spider tools Identify promotional pages, widgets, etc.
    14. 14. #7 Affiliate programs? What big affiliates do they (or you) have promoting product or service? What’s the EPC?
    15. 15. #8 Shopping Cart Spying
    16. 16. #9 SpyFu
    17. 17. #10 ReverseInternet.com
    18. 18. What’s Outwit? OutWit Hub is a cool FireFox addon that allows you to extract any web page information and export it to our favorite Excel for easier management and organization. (http://www.searchenginejournal.com/how-to-extract-any-web-page-information-and-export-it-to-excel/)
    19. 19. Download Outwit
    20. 20. Setting up Outwit 1. Turn off Google Instant 2. Save Preferences
    21. 21. Scrape SERPs Outwit Plugin Window Outwit Button in Firefox
    22. 22. Outwit Results Bit.ly/pubcon-compint
    23. 23. SEOMoz Pro
    24. 24. Export to CSV
    25. 25. RavenTools Checklist http://bit.ly/reuLvx http://raventools.com/competitive-seo-analysis/
    26. 26. Question #1: Who are YOUR online competitors?
    27. 27. Question #2: Do YOU know what they’re doing?
    28. 28. Question #3: What are YOU gonna do about it?
    29. 29. Sources & All Image Credit: <ul><li>- http://webvip.us/wp-content/uploads/2011/03/linkbuilding.jpg </li></ul><ul><li>- http://muddledfairytales.files.wordpress.com/2011/01/siblings.jpg?w=287&h=400 </li></ul><ul><li>- http://rebuildcreditscores.com/blog/wp-content/uploads/2010/05/what-is-eoscar-investigation.png </li></ul><ul><li>- http://activerain.com/image_store/uploads/3/4/9/7/9/ar125535567897943.jpg </li></ul><ul><li>- http://www.entrepreneuressential.com/images/affiliate_networks.jpg </li></ul><ul><li>http://www.keywordcreation.com/images/spyfu_adwords_screenshot.jpg </li></ul><ul><li>http://www.screencast.com </li></ul>
    30. 30. Footnote URLs: http://www.opensiteexplorer.org/ http://www.majesticseo.com/ http://twitter.com/#!/Matt_Siltala/lists http://www.google.com/alerts http://www.trackur.com http://www.facebook.com/Pubcon http://www.linkedin.com http://www.netbase.com http://www.shareasale.com http://www.cj.com http://www.clickbank.com http://www.linkshare.com http://www.performics.com http://www.outwit.com/ http://www.seomoz.org/tools http://www.97thfloor.com/social-media-for-firefox/ http://www.screamingfrog.co.uk/seo-spider/ http://home.snafu.de/tilman/xenulink.html
    31. 31.   Matt Siltala, President dreamsystemsmedia.com mat @ dreamsystemsmedia .com THANK YOU! Download: http://www.SlideShare.net/MattSiltala

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