Competitive Intelligence Pubcon Vegas

Never Stop Spying Matt Siltala, President [email_address]

Question #1: Who are YOUR online competitors?

Question #2: Do you know what they’re doing?

Question #3: What are YOU doing?

10 Things You Should Be Checking

#1a Page Authority 1a. Page Authority Open Site Explorer & Majestic SEO Tools!

#1b Domain Authority 1a. Page Authority Open Site Explorer & Majestic SEO Tools! 1b. Domain Authority

#2 Total Links 2. Total Links Open Site Explorer & Majestic SEO Tools!

#2 Did I Mention Total Links? 2. Anything we can find about LINKS! Open Site Explorer & Majestic SEO Tools!

#3 Social Media Activity

#4 LinkedIn Connections

#5 Are they blogging?

#6 Use other spider tools Identify promotional pages, widgets, etc.

#7 Affiliate programs? What big affiliates do they (or you) have promoting product or service? What’s the EPC?

#8 Shopping Cart Spying

#9 SpyFu

#10 ReverseInternet.com

What’s Outwit? OutWit Hub is a cool FireFox addon that allows you to extract any web page information and export it to our favorite Excel for easier management and organization. (http://www.searchenginejournal.com/how-to-extract-any-web-page-information-and-export-it-to-excel/)

Download Outwit

Setting up Outwit 1. Turn off Google Instant 2. Save Preferences

Scrape SERPs Outwit Plugin Window Outwit Button in Firefox

Outwit Results Bit.ly/pubcon-compint

SEOMoz Pro

Export to CSV

RavenTools Checklist http://bit.ly/reuLvx http://raventools.com/competitive-seo-analysis/

Question #1: Who are YOUR online competitors?

Question #2: Do YOU know what they’re doing?

Question #3: What are YOU gonna do about it?

Sources & All Image Credit:
- http://webvip.us/wp-content/uploads/2011/03/linkbuilding.jpg
- http://muddledfairytales.files.wordpress.com/2011/01/siblings.jpg?w=287&h=400
- http://rebuildcreditscores.com/blog/wp-content/uploads/2010/05/what-is-eoscar-investigation.png
- http://activerain.com/image_store/uploads/3/4/9/7/9/ar125535567897943.jpg
- http://www.entrepreneuressential.com/images/affiliate_networks.jpg
http://www.keywordcreation.com/images/spyfu_adwords_screenshot.jpg
http://www.screencast.com

Footnote URLs: http://www.opensiteexplorer.org/ http://www.majesticseo.com/ http://twitter.com/#!/Matt_Siltala/lists http://www.google.com/alerts http://www.trackur.com http://www.facebook.com/Pubcon http://www.linkedin.com http://www.netbase.com http://www.shareasale.com http://www.cj.com http://www.clickbank.com http://www.linkshare.com http://www.performics.com http://www.outwit.com/ http://www.seomoz.org/tools http://www.97thfloor.com/social-media-for-firefox/ http://www.screamingfrog.co.uk/seo-spider/ http://home.snafu.de/tilman/xenulink.html

Matt Siltala, President dreamsystemsmedia.com mat @ dreamsystemsmedia .com THANK YOU! Download: http://www.SlideShare.net/MattSiltala

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Competitive Intelligence Pubcon Vegas

by Dream Systems Media on Nov 10, 2011

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Competitive Intelligence Pubcon Vegas — Presentation Transcript