Brand Building with Creative Visual Content

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State of Search presentation, given in Dallas Texas about Building Brands with Creative Visual Content with case studies and stats - also showing the good and bad.

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  • Which Facebook post type is used most predominantly when marketers share their work.

    To understand the big picture, we first analyzed the post type distribution to identify which format was posted most frequently. As seen in our study, links had a share of 45.23% of the total post volume, followed by photos with 43.64%. These numbers do not leave a lot of space for status updates, videos, or any other posting format. Interestingly, videos were posted rarely, but going one step deeper into the analysis we found out that ‘moving pictures’ are driving the highest interaction on Facebook.

    https://www.quintly.com/blog/2015/09/visuals-receive-the-highest-engagement-on-facebook/
  • https://www.quintly.com/blog/2015/09/visuals-receive-the-highest-engagement-on-facebook/
  • https://www.quintly.com/blog/2015/09/visuals-receive-the-highest-engagement-on-facebook/
  • http://www.marketingcharts.com/online/instagram-remains-teens-most-important-social-network-snapchat-gains-steam-60344/
  • http://www.marketingcharts.com/online/instagram-remains-teens-most-important-social-network-snapchat-gains-steam-60344/
  • http://www.marketingcharts.com/online/what-do-marketers-consider-the-most-effective-types-of-social-media-content-60280/
  • Correct the spelling of the word “Types”
  • Correct the spelling of the word “Types”
  • Correct the spelling of the word “Types”
  • Correct the spelling of the word “Types”
  • Correct the spelling of the word “Types”
  • Correct the spelling of the word “Types”
  • Correct the spelling of the word “Types”
  • Correct the spelling of the word “Types”
  • Correct the spelling of the word “Types”
  • http://avalaunchmedia.com/news/Avalaunch-media-has-moved
  • http://www.lifeinatx.com/how-to-make-money-on-instagram/
  • Brand Building with Creative Visual Content

    1. 1. @Matt_Siltala
    2. 2. @Matt_Siltala Which Facebook post type is used most predominantly when marketers share their work? 45.23% LINK 43.64% PHOTO7.51% STATUS 3.2% VIDEO 0.42% OTHER #StateOfSearch
    3. 3. @Matt_Siltala Video and image posts drive the highest engagement (Chart: Avg. interactions per post type) 2,984 2,418 1,382 753 90 VIDEOS PICS STATUS LINK OTHER #StateOfSearch
    4. 4. @Matt_Siltala Graph: The amount of average photo posts compared to interactions per month. #StateOfSearch
    5. 5. @Matt_Siltala Fall 2015 results based on survey of 9,400 U.S. Teens (Average age of 16 years) 1% Google+ 33% 20% 19% 14% Instagram Twitter Snapchat Facebook 1% Pinterest #StateOfSearch
    6. 6. @Matt_Siltala Percentage figures are among internet users, based on a survey of 1,597 Internet users aged 18+ (Parents are defined as those with children under age 18) 28% Pinterest 25% 23% 27% 74% Instagram Twitter LinkedIn Facebook #StateOfSearch
    7. 7. @Matt_Siltala Based on a survey of 294 marketing, sales and business people from around the world, 66% of whom primarily sell B2B 69%Videos 50%Infographics 35%Blog Posts 31%Articles 29%Case Studies 25%Reports 14%White Papers 6%Podcasts #StateOfSearch
    8. 8. @Matt_Siltala #StateOfSearch
    9. 9. @Matt_Siltala BAD GOOD #StateOfSearch
    10. 10. @Matt_Siltala INFOGRAPHICS #StateOfSearch
    11. 11. @Matt_Siltala MOTION GRAPHICS #StateOfSearch
    12. 12. @Matt_Siltala INTERACTIVE GRAPHICS #StateOfSearch
    13. 13. @Matt_Siltala SLIDE DECKS #StateOfSearch
    14. 14. @Matt_Siltala MEMES #StateOfSearch
    15. 15. @Matt_Siltala INFO-GRAMS #StateOfSearch
    16. 16. @Matt_Siltala VIDEOS #StateOfSearch
    17. 17. @Matt_Siltala eBOOKS #StateOfSearch
    18. 18. @Matt_Siltala WHITE PAPERS & SALES SHEETS #StateOfSearch
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    21. 21. @Matt_Siltala WorkFront (Project and Work Management Software) #StateOfSearch
    22. 22. @Matt_Siltala #StateOfSearch
    23. 23. @Matt_Siltala Infographics, motion graphics, memes, videos, interactive graphics This is the type of content that can go viral and gain social mentions (good for branding & link building). It can also be good for reputation management #StateOfSearch
    24. 24. @Matt_Siltala eBook, slideshare deck or white paper that can be downloaded for basic information You want this free eBook teaching you everything there is to know about social media? Well, you need to give me your name and email address #StateOfSearch
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    28. 28. @Matt_Siltala Explainer videos #StateOfSearch
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    54. 54. @Matt_Siltala #StateOfSearch
    55. 55. @Matt_Siltala #StateOfSearch
    56. 56. @Matt_Siltala Keyword research to help you with your content ideas … not just one or two phrases. Make a mega list that you can use for content ideas. #StateOfSearch
    57. 57. @Matt_Siltala #StateOfSearch
    58. 58. @Matt_Siltala INTERACTIVE VIDEO #StateOfSearch
    59. 59. @Matt_Siltala #StateOfSearch
    60. 60. @Matt_Siltala INTERACTIVE VIDEO #StateOfSearch
    61. 61. @Matt_Siltala #StateOfSearch
    62. 62. @Matt_Siltala It’s not just about being liked #StateOfSearch
    63. 63. @Matt_Siltala Making money on Instagram #StateOfSearch
    64. 64. @Matt_Siltala Making money on Instagram 1. Sign up for Instagram-focused agency platforms (popularpays.com) 2. Use affiliate networks that are compatible with Instagram (Liketoknow.it and Shopstyle.it) 3. Reach out to brands directly (this worked for me with beard related products – I was testing) http://www.lifeinatx.com/how-to-make-money-on-instagram/ #StateOfSearch
    65. 65. @Matt_Siltala Social Media is meant to be SOCIAL #StateOfSearch
    66. 66. It takes a village to build a community @Matt_Siltala #StateOfSearch
    67. 67. Monitor your social media @Matt_Siltala #StateOfSearch
    68. 68. Monitor your social media @Matt_Siltala #StateOfSearch
    69. 69. Monitor your social media @Matt_Siltala #StateOfSearch
    70. 70. Monitor your social media @Matt_Siltala #StateOfSearch
    71. 71. Optimize your social media @Matt_Siltala #StateOfSearch
    72. 72. Don’t be afraid to pay to play, target and boost @Matt_Siltala #StateOfSearch
    73. 73. @Matt_Siltala Be yourself #StateOfSearch
    74. 74. Be yourself @Matt_Siltala #StateOfSearch
    75. 75. @Matt_Siltala #StateOfSearch
    76. 76. Self promotion @Matt_Siltala #StateOfSearch
    77. 77. Show me the money @Matt_Siltala #StateOfSearch
    78. 78. Think about how most users consume your content—mobile. More than half of all Google searches now happen on mobile devices @Matt_Siltala #StateOfSearch
    79. 79. Tools @Matt_Siltala http://t.co/9TIZSwxVeZ #StateOfSearch
    80. 80. @Matt_Siltala #StateOfSearch
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    82. 82. @Matt_Siltala

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