Blended SERPs SMX West 2010
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Blended SERPs SMX West 2010

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My presentation on Blended SERPs from SMX West 2010 ..

My presentation on Blended SERPs from SMX West 2010 ..

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  • Images Videos News Shopping Results Blog Posts Books Local Real Time Social

Blended SERPs SMX West 2010 Blended SERPs SMX West 2010 Presentation Transcript

  •  
  • What To Do With Blended SERPs?
  • Where Do People Look For Answers?
  •  
  • Questions To Research
    • Asking Questions About?
    • Looking For Answers On?
    • Looking For Videos About?
    • Looking For Images About?
    • Looking For Reviews On?
    • Looking For Testimonials On?
    • Reading Blog Posts/Articles On?
    • Looking For Tips On?
    • Looking For Help On?
  • Blended Media In The SERPs
    • Images
    • Videos
    • News
    • Shopping
    • Blog Posts
    • Books
    • Local
    • Real Time
    • Social Circle
  • Research Your Industry
  • Research Examples
  • Get Creative
  • Takeaways
    • Images - How can you better use images and get them to show up in the SERPs?
    • Videos - How are others using video? How can you implement with current strategy? Create a YouTube Channel.
    • News - Are you posting regular press releases? Use your competitor to get ideas. They will show up in the SERPs.
    • Shopping Results - Are you using sites like Shopzilla to get into shopping results? There are plenty others too.
    • Blog Posts - Are you even blogging? Find the questions that people are asking - and answer them! You be the one that provides that killer content!
    • Books - Could you write a book about your industry?
    • Social Circle - There is more and more of a need to get involved in Social Media.
    • Local - Make sure and set up all your local accounts.
    • Real Time - Participate, become an authority
  • Matt Siltala Dream Systems Media, Owner http://www.dreamsystemsmedia.com Find me on Twitter: @Matt_Siltala