Azima aug2010

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Azima aug2010

  1. 2. FOCUS Tonight =
  2. 3. Why You Should Care About <ul><li>Traffic </li></ul><ul><li>Be Found </li></ul><ul><li>Reputation Management </li></ul><ul><li>Opportunities To Connect </li></ul><ul><li>Sales/Business/Links/Buzz </li></ul><ul><li>Additional SERPs </li></ul><ul><li>App Phones </li></ul><ul><li>This is what people are using now. </li></ul>
  3. 4. Traffic?
  4. 5. Is Much More Than Food Reviews! Almost as many people reviewing shopping as they are Restaurants…..and you thought Yelp was just for finding a place to eat huh?
  5. 6. Be Found
  6. 8. Reputation Management
  7. 9. Real Opportunities To Connect
  8. 10. Send Messages
  9. 11. Sales/Business/Links/Buzz
  10. 12. Local Citations/Benefits <ul><li>Picked up by “other” Local Directories </li></ul><ul><li>Mentioned on HyperLocal Sites </li></ul><ul><li>Opportunities to be listed on Coupon Sites </li></ul><ul><li>Local Events Websites </li></ul><ul><li>Chamber of Commerce </li></ul><ul><li>Local Bloggers </li></ul><ul><li>Local Image Video Search Opportunities </li></ul><ul><li>Local News Perhaps? </li></ul><ul><li>Social Media mentions (tweets, foursquare checkins) </li></ul>
  11. 13. Additional SERPs
  12. 14. Yelp Working App Phones
  13. 15. Use The Yelp App To Monitor <ul><li>Reward </li></ul><ul><li>Respond </li></ul><ul><li>Get Links </li></ul><ul><li>Get Press </li></ul><ul><li>Get People Blogging </li></ul><ul><li>Offer Coupons/Discounts </li></ul><ul><li>Listen To Customers </li></ul>
  14. 16. Get Yours! biz.yelp.com
  15. 17. Yelp Business Account <ul><li>Analytics </li></ul><ul><li>Can Respond To Negative </li></ul><ul><li>Add Pictures </li></ul><ul><li>Advertising Options </li></ul><ul><li>Additional Information </li></ul>Yelp.com/business
  16. 18. Optimize Your Page/Listing <ul><li>Professional Photos </li></ul><ul><li>Detailed business Information </li></ul><ul><li>Correct URL </li></ul><ul><li>Correct Phone Number </li></ul><ul><li>Correct Contact Info </li></ul><ul><li>Access to many other YELP tools </li></ul><ul><li>Offer coupons </li></ul><ul><li>Offer specials </li></ul><ul><li>Events </li></ul>

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