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96% Not About Google
96% Not About Google
96% Not About Google
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96% Not About Google

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This presentation was given during SMX Advanced Local University 2013 in Seattle Washington. The presentation has a heavy social focus on Pinterest, Facebook, Yelp, Siri, Apple Maps and Foursquare …

This presentation was given during SMX Advanced Local University 2013 in Seattle Washington. The presentation has a heavy social focus on Pinterest, Facebook, Yelp, Siri, Apple Maps and Foursquare and we do our best to give alternative methods for traffic besides Google.

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  • This fits perfectly for Foursquare
  • Transcript

    • 1. 96% Not About GoogleMatt Siltala, Presidentmatt@avalaunchmedia.com@Matt_Siltala
    • 2. @Matt_Siltala
    • 3. @Matt_Siltala
    • 4. @Matt_Siltala
    • 5. @Matt_SiltalaWho Is For?
    • 6. @Matt_Siltala
    • 7. @Matt_Siltala
    • 8. @Matt_SiltalaBOTH?
    • 9. @Matt_SiltalaMy FIL Pinterest Page
    • 10. @Matt_Siltala
    • 11. @Matt_SiltalaWHY DOES WORK?
    • 12. @Matt_SiltalaBecause Images Spark Emotion
    • 13. @Matt_SiltalaFor Example
    • 14. @Matt_Siltala
    • 15. @Matt_SiltalaAND
    • 16. @Matt_Siltala
    • 17. @Matt_Siltala
    • 18. @Matt_Siltala
    • 19. @Matt_Siltala
    • 20. We Are Visual People
    • 21. Your Title Here123@Matt_Siltala
    • 22. Your Title Here123@Matt_Siltala
    • 23. Your Title Here123
    • 24. Your Title Here123@Matt_Siltala
    • 25. Your Title Here123
    • 26. Your Title Here123@Matt_Siltala
    • 27. Your Title Here123
    • 28. @Matt_Siltala
    • 29. Your Title Here123@Matt_Siltala
    • 30. Your Title Here123
    • 31. Your Title Here123
    • 32. Your Title Here123
    • 33. Your Title Here123
    • 34. Your Title Here123
    • 35. Your Title Here123
    • 36. Your Title Here123@Matt_Siltala
    • 37. Your Title Here123
    • 38. Your Title Here123@Matt_Siltala
    • 39. Your Title Here123
    • 40. Your Title Here123@Matt_Siltala
    • 41. @Matt_Siltala- Case Studies
    • 42. Your Title Here123
    • 43. Your Title Here123
    • 44. Your Title Here123
    • 45. Your Title Here123
    • 46. @Matt_SiltalaHow To Infuse Personality-Naming of Boards-Descriptions-Know your Audience-Have a Theme-Tell a Story with your Brand-Be the Expert
    • 47. @Matt_SiltalaFor the Geeks
    • 48. @Matt_Siltala-Social Savvy Brand-Things You Can See Out Of A Plane-Art Customers Have Done
    • 49. @Matt_Siltala-Express Brand ThroughPopular Categories-how crafts are done with sharpies-home décor ideas using sharpies
    • 50. @Matt_SiltalaCreative Ways To Get PeopleTo Use Your ProductsDrive Sales – How? People need to buyduct tape to do the crafts they pinned.
    • 51. @Matt_SiltalaAny SEO Benefits?
    • 52. @Matt_Siltala
    • 53. Your Title Here123
    • 54. Your Title Here123
    • 55. @Matt_Siltala
    • 56. @Matt_Siltala
    • 57. Your Title Here123
    • 58. Your Title HereTraffic@Matt_Siltala
    • 59. @Matt_Siltala
    • 60. Graphic Showing Time On Site@Matt_Siltala
    • 61. Shopify Stats@Matt_Siltala
    • 62. Tools To Grow Your Brand@Matt_Siltala• Content• Products• Influencers• Trends
    • 63. @Matt_SiltalaReal Time “Alerts”
    • 64. @Matt_SiltalaKnow The Moment Someone Pins
    • 65. @Matt_Siltala
    • 66. @Matt_Siltala
    • 67. @Matt_SiltalaWhere to mine for Content ideasEtc. etc. etc
    • 68. @Matt_Siltala
    • 69. Grow By Finding Influencers• PinReach• PinPuffTools for finding out how powerful a Pinterest user is:@Matt_Siltala
    • 70. @Matt_Siltala
    • 71. @Matt_Siltala
    • 72. Analytics•Pinerlyhttp://pinerly.com/pinalyticsFully integrated analytics platform for Pinterest@Matt_Siltala
    • 73. @Matt_Siltala
    • 74. @Matt_Siltala
    • 75. @Matt_Siltala
    • 76. Other Free Facts and TricksIf you haven’t already heard...this is the place to find out ifanyone is pinning anything from your site...or your competitor’ssite. :)http://pinterest.com/source/YOURWEBSITE.com@Matt_Siltala
    • 77. @Matt_Siltala
    • 78. @Matt_Siltala
    • 79. SI on The UpdatesGoogle “Farmer”Update: Big Panda Makes Mountains andMolehillsGoogles Comin, Yo! Penguin Update Resources You CSEO is Dead! Long Live SEO!Be Semantic: How to Install Microdata
    • 80. @Matt_SiltalaYELP/Apple Maps/Siri
    • 81. @Matt_SiltalaWhy Bother?
    • 82. @Matt_Siltala
    • 83. @Matt_Siltala
    • 84. @Matt_Siltala
    • 85. @Matt_SiltalaWhat We Know Works
    • 86. @Matt_SiltalaDo You Rank Well Locally?=Rank Well On These Services
    • 87. @Matt_SiltalaNot A Lot Has Changed• Having a physical location in the right city is paramount.• Categories are huge.• Citations and location data are still critical.• Quantity of reviews are still way more important than quality.•…and yes, proximity to centroid still has influence.(Slide source GetListed)
    • 88. @Matt_Siltala
    • 89. @Matt_Siltala
    • 90. @Matt_Siltala
    • 91. @Matt_Siltala
    • 92. @Matt_SiltalaOther Tips For Digging Deeper• Whitespark Local Citation Finder• Brightlocal Citation Tracker• Google:"business name" + "phone number"• Organize citations so you can see NAP data errors• Clean up duplicates / erroneous citations
    • 93. @Matt_SiltalaFix ProblemsCheck InfoGroup, Localeze & Acxiom for incorrect citation information• InfoGroup: http://expressupdateusa.com/• Localeze: http://webapp.localeze.com/directory/get-started.aspxChannel partners get better pricing• Acxiom: http://mybusinesslistingmanager.com/Duplicate citations are bad
    • 94. @Matt_SiltalaOptimize YourBusiness
    • 95. @Matt_SiltalaConstant Contact Survey• 50% see inaccurate listings for their business• 70% don’t have time to manage all the sites• 23% have a good sense listings drive traffic• 84% believe that having a mobile-able website is important• 25% know how to create a mobile optimized site• 62% think it is important to be seen on mobile apps• 85% believe more people will be looking for business on mobile sites
    • 96. @Matt_SiltalaWays ToOptimizeYour Site
    • 97. @Matt_Siltala
    • 98. @Matt_SiltalaWays To Optimize Your Site
    • 99. @Matt_SiltalaReview NumberCounts
    • 100. @Matt_SiltalaClaim YourBusinessListings….EVERYWHERE!
    • 101. @Matt_Siltala
    • 102. @Matt_Siltala
    • 103. @Matt_SiltalaWhat’s it going to take to get a 70 year old man checking in onFoursquare and posting to Twitter? A Reason
    • 104. @Matt_SiltalaBut I am a DUI or Divorce AttorneyWhy would anyone want to check in with us?
    • 105. @Matt_Siltala
    • 106. @Matt_Siltala5Proprietary and Confidential. Copyright © 2013 BIA/Kelsey. All Rights Reserved.Media Used for Advertising or Promotion55.0%38.7%36.8% 35.7% 34.7% 34.5%31.5%28.2% 27.2%22.5% 22.3% 22.3% 22.0% 21.7% 21.0% 20.7% 20.5% 20.2% 20.0%0%10%20%30%40%50%60%Facebook is now more widely used than ALLother media we survey (aside from websites)19 different media are at 20%+ adoption rate(several are non-traditional “o w ned & earned media”)
    • 107. @Matt_Siltala21Proprietary and Confidential. Copyright © 2013 BIA/Kelsey. All Rights Reserved.Primary Purpose of Facebook Page41.7%30.9%19.4%5.0%2.2%0% 5% 10% 15% 20% 25% 30% 35% 40% 45%AcquireBuild AwarenessBuild CommunityRetainNot sure Customer acquisition is now the #1objective of SMBs using Facebook(up 15% wave-over-wave).
    • 108. @Matt_SiltalaWhat Gets Shared and Seen?• Video• Photo• Links• Status• *Questions?
    • 109. @Matt_Siltala• Marketplace AdsTraditional ad unit, may be like or link oriented• Sponsored StoriesPositioned like Marketplace, focused on content• Like AdsLeverage connections to grow fans• Promoted Posts and News Feed AdsOvercome ad blockers and leverage the news feedFacebook Ad Types
    • 110. @Matt_SiltalaMarketplace Ads
    • 111. @Matt_SiltalaSponsored Stories
    • 112. @Matt_SiltalaLike Ads
    • 113. @Matt_SiltalaPromoted Posts
    • 114. @Matt_SiltalaSIMPLE THINGS THAT KEEP THEMCOMING BACK
    • 115. @Matt_Siltala
    • 116. @Matt_SiltalaGood Content + Good PromotionWill Always Win!
    • 117. @Matt_Siltala
    • 118. @Matt_Siltala
    • 119. @Matt_SiltalaDownload Here:http://avalaunchmedia.com/social-media-explained-ebooks
    • 120. Thank You!Matt Siltala, Presidentmatt@avalaunchmedia.com@Matt_Siltala

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