SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)
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SAS & Social Media: What's In It For Me?!?! (Data Mining Edition)

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  • 1. SAS and Social Media: What’s In It for Me?!?! Matt Malczewski, Communities Manager, SAS Canada Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 2. What is Social Media? 2 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 3. SHOW OF HANDS 3 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 4. SAS Social Media Engagement Survey 4 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 5. Overall Results  686 respondents (16% response rate)  Spread across all geographies  LinkedIn, Facebook most popular  Most usage is at home (56%) not at work  Clear desire to keep public/private separate 5 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 6. Overall Results: Toronto  36% of all respondents from GTA  92% using SM ( predom. LinkedIn) up to 5 hours a week  49% for professional vs. 15% social  SAS and Social Media  70% for technical support  51% search for Education-related items  49% for user group meetings/discussion groups/assets  21% for SAS-specific networking 6 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 7. And now…. the gifts! Thank-you, GTA! Aaron Deng Mahendra Munidasa Alain Boudreault Marta Rostan Alan Meisner Olia Kchik Ananth Nama Rehan Syed April Lei Roger Zhang Art Tabachneck Ross Hamilton Bruce Densmore Ruth Croxford Daniel Liu Shan Ali Rasul Dina Duhon Stephen Leung Emily Lee Steven Frensch George Ho Ted Yeung Helen Li Terry Eastman Henry Jing Valentina Broussilovskaia Jian Yuan Victor Leung Jing Gu Victor Zurkowski Jinsong Zhang Wallace Law John Lam Wei Lu Jorge Silva Wei Pan Julia Huang Yongseok Choi Kamran Jafry Zlatko Zahirovic Leo Guelman Luiz Simonetti Mabub Khandoker 7 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 8. SAS Brings It All Together 8 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 9. LinkedIn 9 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 10. LinkedIn: Toronto Data Mining 10 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 11. Blogs 11 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 12. Blogs: Non-Corporate 12 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 13. Blogs: Non-Corporate 13 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 14. YouTube 14 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 15. YouTube: SAS Canada Users Group Playlist 15 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 16. Facebook: Toronto Data Mining 16 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 17. Twitter 17 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 18. DIVE RIGHT IN! 18 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 19. Matt Malczewski, Communities Manager Email: matt.malczewski@sas.com Twitter: @Malchew (www.twitter.com/Malchew) LinkedIn: Matt Malczewski Blog: Musings from An Outlier: the SAS Users Blog YouTube: SASSoftware Channel THANK YOU! Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.