SAS & Social Media: What's in it for Me?!?!

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The world of social media provokes a wide range of response: useful, or useless? As a SAS user, there's a whole host of support and networking options available to you to help grow your own personal brand as a 'SAS user'. This presentation will give insight into how SAS Canada is helping to support SAS users through connections, conversations and content.

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SAS & Social Media: What's in it for Me?!?!

  1. 1. SAS and Social Media: What’s In It for Me?!?! Matt Malczewski, Communities Manager, SAS Canada Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  2. 2. What is Social Media? 2 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  3. 3. SHOW OF HANDS 3 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  4. 4. SAS Social Media Engagement Survey 4 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  5. 5. Overall Results  686 respondents (16% response rate)  Spread across all geographies  LinkedIn, Facebook most popular  Most usage is at home (56%) not at work  Clear desire to keep public/private separate 5 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  6. 6. Overall Results: Golden Horseshoe  7% of all respondents from Golden Horseshoe  55% using SM (LinkedIn) for professional networking  SAS and Social Media  52% search for Education-related items  55% for user group meetings/discussion groups/assets  Even split between LinkedIn/Facebook for usage (social v professional?) 6 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  7. 7. And now…. the gifts! Thank-you, GHSUG! David Borth Jim Burkhardt Bill Droogendyk Martha Fabri Barry Hong Ron Kaine Mark Morreale Kristen Palmer Leonardo Perdomo Martin Pomaranski Sueheir Saddik Denis Semwogerere Leslie Urquhart Debbie Weisensee 7 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  8. 8. SAS Brings It All Together 8 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  9. 9. LinkedIn 9 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  10. 10. LinkedIn: GHSUG 10 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  11. 11. Blogs 11 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  12. 12. Blogs: Non-Corporate 12 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  13. 13. Blogs: Non-Corporate 13 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  14. 14. Blogs: Non-Corporate 14 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  15. 15. YouTube 15 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  16. 16. YouTube: SAS Canada Users Group Playlist 16 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  17. 17. Facebook: GHSUG 17 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  18. 18. Twitter 18 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  19. 19. DIVE RIGHT IN! 19 Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.
  20. 20. Matt Malczewski, Communities Manager Email: matt.malczewski@sas.com Twitter: @Malchew (www.twitter.com/Malchew) LinkedIn: Matt Malczewski Blog: Musings from An Outlier: the SAS Users Blog YouTube: SASSoftware Channel THANK YOU! Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved.

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