1. Matthew Rogero
Music Video
Concept Paper
Song/Music – Beauty and the beat
Artist – Justin Beiber
Director – Matthew Rogero
General Concept:
The general concept of my music video is to try and approach the audience. Entertaining them is the
main target. I want to make the viewer’s smile and laugh. By generating a positive and happy
attitude in the video I think my targets would be met. But overall, I just want to make the video fun
to make and produce. I was influenced by the way ‘Beauty and the beat’ was filmed I think we can
create a video which the audience will enjoy watching.The way beauty and a beat were filmed
involved a lot of camera work. The people besides the actors play a really big role. They have to
keep a positive attitude towards the camera. In a way they have to attract the audience, show
them a fun and positive attitude. The purpose of this is to bring the audience in the video, showing
them how fun it is. We also have to make the video stuck in the viewer’s mind, we have to make
the music video very attractive.
BOTTOM LINE – FUN!!
Guidelines:
1. 4 – 5 people will star in the video – Matt, Chloe, Olivia and Luke
2. It will be a performance video – The bottom line is that we have to make it really attractive
to the audience
3. It can be shot outside or inside – Preferably outside to show a good background in the
music video
4. The stars of the video will have to hold camera and point it at themselves – If needed we
can re-hearse some practice shots to get the actual shots right
5. Whilst pointing it at themselves they will have to walk in a certain direction – We can re-
hearse the directions so during filming we will not struggle during filming
6. But doing that all 5 or 3 of them will take turns holding the camera – We will practice and
discuss who will hold and star in the video
7. I want a natural feeling of the filming (no edits and effects) – The purpose of this is to give
the video a natural look to it
8. Only slight editing will be needed after the shooting has finished – Just certain bits to clean
up some bits in the video
9. Hand held mid shots mostly throughout the video
10. A lot of takes would be needed to make the shots perfect

2. Matthew Rogero
11. If the weather is nice an open field would be good
12. The lighting would be bright in order for the viewers to get good viewing – To make the
video really attractive
Here is the link of the video that I was influenced by.
http://www.youtube.com/watch?v=Ys7-6_t7OEQ
Here are some videos that are also related
to the video that I was influenced by:
http://www.youtube.com/watch?v=AbPED9bisSc
http://www.youtube.com/watch?v=iP6XpLQM2Cs

3. Matthew Rogero
http://www.youtube.com/watch?v=eP_eI5T_deU
Crew:
Director/Production Designer: Chloe Whittle
Directors of Photography: Luke Taylor
Assistant Director: Chloe Whittle
Production Manager: Oliva Berry
Art Director: Matthew Rogero
Set Decorator: Matthew Rogero
Head Stylist: Luke Taylor
Make-up: Chloe Whittle
Editor: Olivia Berry
GFX: Matthew Rogero
EQUIPMENT: Luke Taylor
Concerns:
Finding the correct location

4. Matthew Rogero
People not knowing their job roles correctly
Time management
Bad weather
Equipment might be hard to use
Equipment might be faulty
People might change their mind about staring in the video